Creating a blog is a fantastic marketing tactic for your eCommerce business. Did you know that brands that blog generate 67 percent more leads than those who don’t? We want to make sure you don’t feel overwhelmed starting your blog. That’s why we have compiled 7 eCommerce blog ideas to boost your content marketing strategy! If you have trouble brainstorming for content ideas, look no further.
A blog offers value in several ways: it gives your company the possibility to tell readers about your brand, company, and the services offered, it can boost awareness, and further, it increases the chance your site will rank high on search engines.
Convinced? The next step is to start the content creation process and write your first blog post! This can be the hardest part for many eCommerce businesses.
Why Your eCommerce Site Needs A Blog
Blogging is one of the most effective ways to ensure your company’s digital marketing strategy is successful and bolster your company’s online marketing campaigns.
Boosts Organic Traffic
It may seem daunting to set up a blog for your company’s site, however setting up a consistent blogging schedule could boost your organic traffic ten-fold. Why? Well, if you are utilizing your SEO properly, your blog helps link your site higher in search results. The higher the search results, the more people will organically come across your site.
As stated previously, the more high-quality content your site has, the more likely Google will recognize your company and boost it up in the search results. The higher your site and blogs rank when people search relevant terms that relate to your business and blog topics, the
Blogging allows you to use your platform to get you noticed. Blogs help you specifically share what you want and more about your story, with more people! This is one of the biggest advantages of using a blog. Your content writing team can write on several topics that will inform your potential and current audience, and further, build your authority and credibility within your industry.
Another important aspect of blogging, and utilizing your blog successfully is making sure you are optimizing your content for the search engines (SEO). Using the right keywords and keyphrases matters with ranking. You can spend hours writing a fantastic blog…and still get no views if it isn’t SEO optimized!
Why Keyword Research Matters
As stated previously, it is important to do the right keyword research, before you even start writing. Don’t do all the work and spend a large amount of time crafting a content that won’t get read. Doing keyword research can give you an edge on your competitors, it will help you choose which keywords to incorporate into your blog, what keywords are ranking, what keywords your competitors are ranking for, and will help tell you what people are searching for!
Once again, there is no point in writing a blog that no one is going to read. Do the right research and then craft a highly relevant piece of content.
7 eCommerce Blog Ideas To Boost Your Content Marketing Strategy
Now that you understand why you need to start writing, the importance of SEO, and how content marketing can position your business for success, it’s time to start writing. Here are 7 ideas for your eCommerce blog to help spark your creativity.
1. Current Events And News Within Your Industry
If you are stuck and aren’t sure what to write about, a great place to start is covering relevant news within your industry. If you sell gaming software, perhaps you write about what’s new in your industry. Take time to research what your target audience would care about, then write about that.
For example, a few weeks ago the Activision Blizzard Walkout occurred, where staff at the gaming company staged a walkout to protest against workplace harassment. If you are in the gaming industry, this would be extremely relevant and highly searched in your target audience.
You may want to cover big events like this on your blog. You want readers to stumble across your blog and then stay for your products! This is a great way to showcase your authority in your industry as well.
2. Answer Relevant Audience Or Customer’s Commonly Asked Questions
A great way to build a relationship with your customers is to answer their questions. It is a great idea to craft a blog that fully answers commonly asked questions, for people to not be warded off and clear up any confusion. The last thing you want is for an interested potential buyer to choose not to buy because of an unanswered question.
3. Blog About Personal Stories From Your Team Members
People buy from people. Use your blog to showcase the people behind your brand and to show off your company’s personality. Use images of your staff, share about their interests and hobbies. Blogs offer a fantastic platform to humanize your brand and separate it from the mass of information floating around in the digital world of today.
94 percent of customers are likely to show loyalty to a brand that offers complete transparency! Transparency, honesty, and showing the people behind the company are key in selling effectively.
Another great idea for blog content is to simply showcase what your product can do. If you sell cleaning supplies, share stories of which remover works best for certain stains. Complete some experiments showing how the products work!
4. Run a contest or giveaway
Running a contest or giveaway is a fantastic way to get your donors and volunteer community involved online. By asking for participation in exchange for winning something for free, you encourage engagement. This also works to help boost traffic to your site and remind people of your nonprofit’s online presence.
Similar to writing about product reviews, how-to blogs are always popular! There are many ways your product can be used, so show your customer those ways. While this does depend on your industry, there are many ways to be creative with your content. If you sell paint supplies, explain to artists how to paint a certain image or mix paints to create a new color.
6. New Product & Sales Announcements
Another benefit of a blog is that it also serves as a great way to release new breaking news and updates about your company. Instead of just sending out a press release, announce important product updates right away on your blog! Share with your customers what they can expect and look forward to.
7. Customer Testimonials
Testimonials are a powerful way to influence a customer’s buying decision. 91 percent of 18-34-year-olds trust online reviews as much as personal recommendations! Further, 93 percent of customers read online reviews before purchasing. This is a great way to encourage customers to buy your product and reassure them that others trust you, too.
Start Writing Today!
Now that you have the ideas, tools, and motivation to start your eCommerce blog, it’s time to start the writing process.
We understand that writing, in and of itself can be difficult, and that’s where we come in. Our marketing agency is highly experienced and qualified in creating content. Any type of content that you need, we can help it succeed – from social media marketing to website building to content marketing we can do it all.
If you want to strengthen your eCommerce content marketing strategies, feel free to reach out to us today for your free consultation.