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Archive for the ‘Blogging’ Category

How Technology Changed Advertising

After realizing we all survived Y2K, the 2010s hosted many societal changes like the rise of social media, two royal weddings, and the Game of Thrones phenomenon. We started the decade with the release of Instagram and Snapchat, which have become essential aspects of daily life and career building.

Just ten years ago, these platforms did not exist.  Now companies hire teams of experts, spending millions of dollars, to craft their social media presence.

Submerged in Social Media

Before dog filters and viral memes, the marketing industry-focused their budgets on TV commercials, newspaper ads, and radio sponsors.

It is no secret that newspapers and magazines have been replaced with YouTube and Instagram, and advertisements follow the masses. Through the decade, the dramatic rise in social media site usage has altered the advertising industry’s role in society.

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In 2010, Morgan Stanley executive Mary Meeker gave a presentation on digital advertising opportunities. Meeker pointed out that companies spend 39% of their advertising budgets on television, while only 13% goes to internet advertisement.  She estimated that it was a missed opportunity evaluated at $50 billion.

In later years, a PwC report evaluated the 2017 U.S. advertising market size as $86.4 billion online, while TV came in lower at around $71 billion.

It seems that the marketing industry took Meeker’s advice, and learned from their past mistakes. The past decade has tipped the scale in favor of the internet, increasing the opportunity for digital marketing.

Multimedia messaging app Snapchat has made just over $1 billion in revenue since its 2011 release. Advertising accounts for a whopping 99% of the 2018 revenue evaluation after introducing the ‘Discover’ feature, where users can view content from a variety of other media sources.

The app has also introduced sponsored filters such as Taco Bell’s Super Bowl filter which was viewed 224 million times. As more effort was focused on targeted ad placement for its younger audience, Snapchat’s U.S. ad revenue increased by 89% between 2016 and 2017.

At what cost?

The rise of the internet and digital marketing has also come at a price, as user privacy is under suspicion. Voice-activated assistants like Alexa or Siri listen for their programmed commands and record everything in earshot along the way.

Within the last decade, privacy concerns have evolved from a debatable skepticism to a confirmed fear. Google confirmed that it’s Google Assistant does record user interactions for employees to review.

Google claimed only 0.2% of all audio snippets fall under review.  The fact that Google employees are listening to any private conversations is a problem in itself.

Social media platforms can then take this information, along with search history and messages, and use it to personalize advertisements. If a user posts, messages, and searches about an upcoming trip to their favorite amusement park, odds are they will see amusement park advertisements pop up all over their social media feed.

In the past few years, Facebook has become the antagonist in this internet privacy story.  After all, they were accused of selling user’s personal data to advertisers. While the technological powerhouse has denied selling data, they have in fact sold advertisers access to their users.

Facebook may not collect all personal data to ship to the highest bidder, they do, however, sell access for companies to advertise.

Brand Clarity

Advancing into the digital age, consumers are now smarter than marketing professionals would like to admit. In 2010, the world had 1.99 billion internet users, a number that jumped to 4.54 billion users in just ten years.  Internet users now make up 59% of the global population. With so much access to the internet, it is easy to find any brand or product.  This has built the necessity for companies to be more transparent than ever.

In the past, if a television commercial claimed their product was organic or ethically made, the consumer had no reason not to believe it- but widespread internet accessibility challenges claim.

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Rather than sell consumers with a fictional story like campaigns of the past, modern marketing revolves around the testimonies of trusted social media personalities.  Old Spice’s popular 2010 commercial “The Man Your Man Could Smell Like” featured a satirical story, claiming Old Spice deodorant could make a man the ideal romantic partner. Now, up and coming hair-care brand Function of Beauty markets their product solely through social media influencers hired to post candid videos sharing their honest endorsement.

With transparency so accessible, honest endorsements are a great brand strategy.

What will the future hold?

As internet usage increased, digital platforms have spoken.  They have chosen the path of advertisement-based media. This choice continues to define the way users consume digital media throughout the decade.

After the past few years of weaving through a maze of pop-up ads just to read an article, I think I speak for everyone when I say monetizing digital consumption is getting old. Many users have taken to ad blocking sites, paying to remove advertisements from internet searches and social media feeds.

According to a PageFair report, 615 million devices were using ad blocking technology in 2017. These numbers are projected to only increase as more and more frustrated users would rather break the bank than watch another Candy Crush commercial.

While this may be a temporary solution, changing the advertisement-heavy online culture should start with the companies. If platforms can meet frustrated consumers halfway, both can establish a middle ground where companies profit and users are not bombarded with over-advertisement. Check out our blog on Making Money with Social Media to learn more about monetizing social media.

As the decade comes to a close, the door to online marketing has swung open. With growing accessibility and usage, online platforms are replacing traditional entertainment media and taking the advertisement industry along for the ride.

 

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Making Money with Social Media

Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and Youtube are just some of the social media outlets available online today. Nearly two thirds of the world’s population spends roughly five hours per day online. With all of that opportunity to meet other people and experience the world, how can individuals and businesses make money with social media? With these special tips from our expert team, we’ll show you the most successful ways to go about making money with social media.

Utilize Your Best Channel(s)

Knowing how you communicate on an individual or business level is extremely important. The options out there are limitless, but you are the only one who knows what your goals are and what you need to accomplish. Here are our 7 best channels and suggestions to begin making money with social media.

Facebook

Facebook is one of the first social media channels ever to come into existence. Your most active demographic are both male and female users between the ages of 13 and 40. Facebook should be used for light, fun, and basic information. Join groups, attend events, and reach out to your acquaintances from the past and present. If you’re providing a special sale, service or offering, make it sweet, simple, and fun, and you’re guaranteed to make money using Facebook.

Twitter

The key to using Twitter is to keep it short and to the point. If you’re not gifted in the art of short conversation, making money with Twitter may be a challenge for you. Twitter is the place to make brief announcements, such as a product release that leads to your website or a new partnership agreement. Even letting the world know about the one or two words that you may be feeling because your hockey team lost last night isn’t a bad idea.

If you’ve just published a book or started a blog, Twitter is the place to announce it. Not sure how to use Twitter? Check out our latest blog for some useful pointers. Making money using Twitter won’t happen overnight and it’s essential to have a decent following before you try to start. Not sure how to get a Twitter account started? Check out companies like Twiends.com to help you get the ball rolling.

LinkedIn

This social media outlet is the most difficult and expensive to utilize; but, for good reason. Making money with LinkedIn is not for the faint of heart, and can yield substantial results. If you’re an individual, the best way to use LinkedIn is to help find the perfect job.

If you’re a business, LinkedIn is the perfect way to align yourself with professionals within the industry you want to reach. This will also help showcase your product or service to the right people. Advertising on LinkedIn can be expensive, so make sure to really consider how you’re spending your advertising dollars. If you’re not sure how to make the most of your advertising dollars on social media, you may want to reach out to a professional agency.

Instagram

The world of pictures awaits you, and consists of everything from breakfast food to dogs playing Frisbee, when you use Instagram. If you’re an individual who sells art, crafts, merchandise, food, or any other tangible item, Instagram would be your social media jam. Making money with Instagram is easy if your business caters to all things visual. Make sure to build your followers and then post pictures of the latest and greatest that you or your company have to offer. Linking your images back to a source where your item can be bought is key to making money using Instagram. Never leave a photo un-linked.

Pinterest

Idea central. Ever needed an idea to help you make the most of the left over materials from your last remodel? Is your five year old’s birthday coming up and they want a themed party that you can’t seem to find any inspiration for? Pinterest is your place.

If you’re an entrepreneur or small business owner, Pinterest can allow you to share your life-changing ideas with others. Making money with Pinterest is simple, but remember one thing. Just like with Instagram, your images should always be linked to a source that consumers can purchase your product or service from. Dead links or pictures result in lost revenue.

Google+

This lost, yet sometimes relevant, social media outlet isn’t without it’s perks. Google+ is the best social media platform to use to make new friends and customers. According to Huffington Post writer, Bianca Boster, Google+ is, “an interests network, not necessarily a social network”. Boster also stated that there is, “potential for a social media trifecta: Facebook as social…, Twitter as information… and Google+ as interest…” Utilizing Google+ to make money is all about getting to know new people based on common interests. This will lead to expanding awareness for your products, services and business.

Youtube

If you’re a ham in front of any camera, then Youtube is the best channel for you. Investing in a small in-house or in-office studio with decent lighting would be a great way to start. Pick a fun background or conduct an informal interview to introduce your new ideas or products. Do a demo, create a new, catchy theme song about your latest invention or conduct a review of services. The sky’s the limit with Youtube, but you have to be into being more on camera than off. YouTube is also a great way to brand yourself and your company. Take a look at these successful Youtube entrepreneurs from 2016 for some inspiration.

Making Money With Social Media

When trying to make money with social media, make sure that you’re using the best information at the most relevant time. Always try to make your information as visual as possible as well. Posts should always have an image or picture associated with them on any channel. Videos need to be relevant, full of information, and attractive to the average consumer. Making money using social media is possible, but takes time, hard work, and the ability to know and study the audience you want to reach. Keep it simple and you’ll be successful.

Elevare is an all-inclusive marketing and business development agency that offers the services and skills necessary to help businesses of every size to be successful. Fill out the form below and we will get back to you quickly.

Follow us on Facebook, Twitter, and LinkedIn to learn more about how social media can help develop your professional career.

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5 Reasons Your Small Business Should Be Blogging

Blogging may appear to be yet another thing to accomplish each week with little chance to yield results, but appearances are deceiving. A few words here and there can quickly add up to an online presence that further establishes your relationship not only with customers but other businesses in your industry. There are many reasons why you should be blogging, but we narrowed it down to our top five.

The 5 Benefits of a Blog

1.  It Makes You Think

If you’ve been tasked with creating a company blog and keeping it updated, you’ll be thinking – a lot. Sure you may start off with a list of brainstormed topics and ideas to write about, but once that list begins to dwindle, it’s not the time to sign off from blogging. Think of ideas beyond daily tasks and lists, such as newsworthy topics, industry events, and trends, nearly anything in the world around you.

The best way to look at this is to think about what you know, how you know it, and why you know it. Blogging can be energizing, stimulating, and help you position yourself – and company – as leaders in your business and industry.

2. Build Relationships with Your Customers

A blog can quickly build itself into a reliable resource for information about your industry. Through this, people will see you know not only your business, but the industry as a whole. Being a reliable source means you are trustworthy and a good choice to do business with. Blogging is an easy way to connect with customers and share information in an easy-to-use and simple platform.

3. Give Your SEO a Helping Hand

Everyone enjoys a little help from time to time, including your search engine optimization. Consistently blogging lets Google and other search engines know you are an active and engaged business. With a steady stream of new content to index and opportunities to use keywords to increase visibility on SERPs (search engine results pages), even two blogs per month will pay off in the long run.

4. Create Lead Generation Through Building Trust with Your Audience and Brand

Odds are lead generation is an evergreen meeting topic for marketing and sales teams. But what does blogging have to do with this? Lots.

If you have an ebook or white pages project in the works, a handful of blog posts related to those are a great way to tie them together. Offer readers the chance to read more about the subject through backlinks to other posts or the opportunity to have an all-in-one source such as an ebook. Anything that can provide practical value and or advice to your targeted audience can be tied into your blogging efforts.

5. Drive Traffic to Your Website

Everyone wants more visitors to their website because it means more eyes learning about your business and services. But how do you get those eyes to your website? A two-for-one deal is through your social media. Blogging is an endless abyss of content for your social media presence. With previously created content, gone will be the days of digging deep on Tuesday at 9:04 a.m. to come up with a post or several for the week. The same blog can be used across platforms, with or without the same teaser information, though we recommend customizing the teaser to the platform.

Don’t Have Time to Blog?

Life – and work – happen even with the best-laid plans which mean there may not be time to churn out a blog or two for your company on a consistent basis. Elevare provides blogging services for any budget. We work with you to get a feel for what the trending topics in your industry may be and create compelling blogs to inform your customers. Whether your vision is for a once a month blog or several new posts a week, we work with you to create a deeper relationship with your customers.

 

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