Would you pay $1,000 for a single Oreo cookie? While this might sound absurd to most people, diehard Pokémon collectors wouldn’t give it a second thought. In their latest marketing campaign, Oreo has collaborated up with Pokemon and
The Thousand Dollar Oreo Cookie
Oreo is a master of limited edition flavors. They have come a long way from their original Oreo. The sandwich cookie company have tried a lot of different flavors and different marketing endeavors over the years to stay popular such as the release of the Golden Oreo, holiday-themed Oreos, donut-flavored Oreos, even Lady Gaga-themed Oreos and so many more!
In fact, OREO has had about 85 different flavors with many cross collaborations. The most recent being a partnership with the video game franchise Pokémon.
The Pokémon x OREO Limited Edition features 16 signature cookies, each with a Pokémon character engraved on each side.
So, how did this fun collaboration turn into a collector’s championship? Within the 16 characters, one is specifically hardest to find — Mew.
Customers have been searching for this rarity and the few lucky finders have offered up to $1,000 on eBay for the single cookie.
The price of one Mew cookie is almost 250 times greater than the price of a whole package of Double Stuf Oreos, which retails for $3.99.
OREO x Pokemon: Can You Catch ‘Em All?
Why is it so expensive?
Most people associate Pokémon with nostalgic memories of video games and playing cards, however, Pokémon has assembled one of the most valuable trading communities in the world.
Founded in 1996, the Pokémon franchise is now valued at 92 billion dollars, the highest-grossing media franchise of all time.
As of 2020, the company has sold more than 34.1 billion trading cards. These numbers are staggering and truly represent Pokémon’s incredible cultural phenomenon.
The OREO collaboration release came with a short minute-long video highlighting the idea that consumers are Pokémon trainers wanting to “catch” all 16 characters.
The Pokémon theme song repeats the same phrase “gotta catch ‘em all,” which has inspired the collector-friendly concept of Pokémon. From the mobile app Pokémon Go to the classic playing cards, Pokémon has carefully appealed to the collectors of the world by emphasizing exclusivity.
Youtuber Logan Paul has helped Pokémon re-enter popular culture in recent years by publishing his obsession on social media. On his Youtube channel and podcast, users can watch Paul open the rarest, most expensive Pokémon packs live.
During his boxing match against legendary Floyd Mayweather earlier this summer, Paul entered the ring with a rare Charizard card around his neck rather than a common blinged chain.
The card is rumored to go for around $500,000 if sold, however, Paul has claimed it is worth up to one million dollars.
What Can Your Business Learn From the OREO x Pokémon Collaboration?
Well, for starters, don’t spend thousands of dollars on a single cookie.
In all seriousness, re-evaluate your marketing techniques. Are you pouring too much time and energy into marketing strategies that don’t produce results?
Although your business probably may not be making billions of dollars regularly, marketing stays the same. Know your target market like the back of your hand.
Pokémon knows that their loyal customers want to search for rare finds. So, they produce campaigns that will foster that.
OREO knows that their loyal customers love buying new flavors and limited editions. So, they continue to produce these products multiple times a year.
What do your customers love?
Want Your Brand to Follow in Their Footsteps?
Oreo’s marketing team has spent years fine-tuning their marketing strategy. Luckily, you don’t need to spend millions of dollars and ten years in the business to get your target audience to notice your brand.
All you need to do is learn a thing or two from Oreo’s marketing campaign, and then let professionals help you the rest of the way.
Elevare has years of experience helping businesses like yours appeal to their target market. Don’t let your marketing efforts go to waste. Our team of professionals can help you create an expert marketing plan and utilize the best strategies and determine the type of marketing campaign your business needs.
You can achieve a successful marketing campaign without a $1,000 limited edition cookie! Whatever your campaign goal may be
Need help bringing your business to the next level? Schedule your free consultation today.