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Archive for the ‘Elevare Agency Blog’ Category

Is It Time to Update Your Logo? Nissan Rebrands for the First Time in Decades

Sleek. Modern. Lightweight.

What comes to mind when you think of those words? Probably not Nissan.

The 86 year old Japanese automobile manufacturer isn’t often associated with elegant innovation, but their new rebranding aims to change this narrative.

For the first time in over two decades, Nissan unveiled a new logo along with the 2022 Nissan Ariya, an all-electric crossover SUV.

Their new branding was released on July 14 via YouTube in a video titled “A New Day for Nissan”.

The one-minute commercial shows a series of abstract, animated shots depicting a variety of mediums illuminating the new logo. With fire, ice, flowers, and water flourishing to bring the symbol to life – quite the rebirth!

Nissan Rebrands in body

Although the logo didn’t go through a huge change, the subtle alterations give the Nissan brand a refined, modern look keeping with the times.

Along with an overdue update, Nissan rebranded as a part of the plan to illuminate their logo. All upcoming electric models will have the logo illuminated with around 20 LED lights. The new, flat logo is easier to crystallize and provides a clear outline for the light.

The highlighted front logo will add a new element to Nissan vehicles moving forward, giving the brand its own identifying niche.

So, why now?

It’s been 20 years since Nissan changed its design, which begs the question, why now?

On their website, the company claimed they began the redesign process back in 2017, hoping to create something “thin, light, and flexible”.

BMW went through a similar process, also releasing slight logo changes in the past year. Adapting to the digital age, BMW switched out their original 3D logo for a flatter, 2D version for digital compatibility.

bmw old and new logo

Similarly, Volkswagen released its rebranding in late 2019 with a similar logo adaption. Just like Nissan, Volkswagen used the release of its first electric vehicle to promote a new, more modern logo.

While the logo looks almost identical to the original, the traditional design takes a clear 2D form more adaptable to digital platforms.

Volkswagen also plans to illuminate its logo on its future cars through LED lights. Which again, will add a sleek, modern look to the new wave of electric vehicles.

VW old and new logo

So, to answer the question at hand, we must look at the current era. With most content consumption taking place online, companies need a logo that accommodates all digital platforms – something a 3D design can not do.

When it comes to watermarks, social media profile pictures, and bumper emblems, 3D graphics feel chunky and heavy. Flat, lightweight 2D visuals feel seamless and sharp, and make graphic design projects easier.

Importance of Logo Design

When starting a business, developing a logo may not be high on your priority list.

Although establishing clientele and forming a team may be more important to your success in the short term, do not overlook the power of a strong logo.

In the digital era, consumers have limited attention. When viewing content, users want a quick reward or they will click away – unless your eye-catching symbols grab their attention.

Even though a logo may only consist of a few colors, words, and a small picture; this design communicates a message to your clients within a glance.

A logo puts forward your first impression. It’s your one chance to pull a potential customer in and showcase why your services should be of value to them.

Consistent imagery throughout your business establishes your brand’s personality and lets the customer know who you are as a company.

For example, a consumer may sift through hundreds of t-shirts on a shopping trip. But once they find one with the prominent Nike swoosh, they’re sold.

Something as little as a tiny white swish will convince a consumer to make a purchase, as they trust and prefer the brand they know so well.

According to Pam Moore, it takes 5 to 7 impressions before a consumer will remember your brand. This illustrates how just important a strong logo is.

This number may seem high when you rely on limited advertisements and publicity. However, if you publish a consistent logo across multiple platforms, five impressions is not a lot.

Logo Design with Elevare

When you work with us here at Elevare, our expert team of graphic designers will work with you to create the perfect logo and design scheme for your business.

We know how to capture minimalism, clarity, and your business’s message in a design. We will also tweak as appropriate to fit all social media platforms.

Our team will also guide you through the publishing process. We can help you apply your logo to business cards, billboards, social media, and flyers, and more.

We’ll also take care of trademark filings and keep records of the colors and specs used on file so we can make alterations in the future.

We know how important it is to create a trusted brand and have a strong brand identity online. We have worked with a number of clients to help create and strengthen their branding with great success.

Contact us below for a FREE consultation so we can get started on your logo design and branding that will help establish you as a trusted authority in your field.

Will the Facebook Ad Boycott Really Affect Its Revenue?

Almost $70.7 billion in revenue- all in jeopardy. Why? The Facebook ad boycott.

The social media platform has faced longstanding criticism for not filtering enough hate speech. Now frustrated users have finally put their foot down.

Consumers were recently pushed over the edge after President Trump tweeted violent remarks toward looters during the Black Lives Matter protests. To which Facebook ignored.

As the movement arose in the wake of George Floyd’s death, the NAACP and other civil rights organizations refused to advertise on Facebook throughout July.

This “Hit Pause on Hate” movement was created in the hope that a massive blow to Facebook’s ad revenue would force headquarters to increase hate speech censorship.

Will Facebook’s Revenue Decrease?

Verizon, Coca-Cola, Ford, Ben & Jerry’s, Target, Patagonia, Adidas, and over 500 other companies have joined the movement. All halting their Facebook advertisements for July.

Although 98 percent of Facebook’s $70.7 billion revenue comes from advertisements. Wall Street firms estimate they’ll only see a 5% decrease in revenue from the Facebook ad boycott.

According to Citi Analysts, a one month boycott would only knock Facebook’s stock by $1. However, if companies never resume advertisements, Facebook’s stock would see a $17 decrease.

With over 500 companies protesting, $17 seems like a pretty minimal hit. Even though the majority of Facebook’s revenue comes from ads, the platform has millions of diverse advertisers.

Meaning many, many more paying clients would have to halt advertisements to truly make a dent.

However, while the #HitPauseOnHate movement has not drastically affected Facebook financially, it still sent a message.

Plan for Change

Facebook plans for change

In response to the movement, Facebook claimed they will release a year-long audit of its civil rights practices. Along with reviewing its actions regarding hate speech and election propaganda.

The platform’s top executives also held a Zoom meeting with multiple civil rights organizations that took place on the 7th of July.

Facebook executives Mark Zuckerberg and Sheryl Sandberg met with the NAACP among others in hopes to end the boycott. As well as finding ways to improve their repercussions for hate speech.

The activists brought about 10 demands to the table. Which included hiring an executive with a civil rights background and revising community regulations.

While Facebook agreed to hire a civil rights activist, they did not reach a conclusion a majority of the other demands.

After attending the meeting, head of civil rights group Color of Change, Rashad Robinson said, “They showed up to the meeting expecting an A for attendance. Attending alone is not enough.”

Zuckerberg has long defended Facebook’s guidelines by emphasizing the American right to freedom of speech. Claiming it is not Facebook’s place to restrict certain messages.

Facebook has released apologetic messages calling for change. Although Zuckerberg’s attitude calls his motives into question.

Opening the Advertisement Door

With so many businesses revoking Facebook advertisements, video streaming service TikTok has sprung on this new market. They’ve been persuading these companies to advertise on their platform.

Not only is TikTok taking advantage of Facebook’s boycott, but the platform was also already soaring as the coronavirus pandemic swept the nation.

With over 2.3 billion worldwide downloads, 19% of installations were downloaded from March 1 to July 8 during the heaviest time for stay-at-home orders.

As so many users found themselves stuck inside, the newer app caught the attention of many. 489 million to be exact. The pandemic created more global respect for the platform, as they truly became one of Facebook competitors.

To assist small businesses during this unprecedented time, TikTok put $100 million toward smaller businesses that need guidance and free advertisement to stay afloat.

Influencers Become Unexpected Victims

Although the protests began to hurt Facebook’s revenue and get their attention. Influencer content has taken a big hit with sponsored posts missing this month.

Coming out of a global pandemic, influencers were put in a tough spot. They rely heavily on brand partnerships and businesses’ marketing budgets.

As many businesses tightened their budgets to survive COVID-19, marketing was placed on the backburner. Which resulted in a decrease in influencer sponsorships.

Just as the pandemic has finally begun to slow down, the Facebook boycott hurt influencer marketing even more as a large portion of social media advertising was now unavailable.

Many other industries and companies are struggling much more than influencers. It’s still hard to ignore how Facebook’s actions have hit them though.

While the protests make less than a 5% dent in Facebook’s revenue as a result of the Facebook ad boycott. Many small influencers are struggling to pay the bills as brand sponsorships plummet.

More and more brands keep pledging to halt Facebook advertisements for July and possibly longer. The platform’s executives still have a long way to go before community guidelines are up to the standards of equality.

How To Find Your Target Audience

If you’ve already read up on some business marketing, you may have heard the phrase “target audience.”

Targeting a specific section of your audience and targeting your marketing to a specific demographic will yield a much higher ROI and more successful results.

But how do you even begin to know who your target audience is so that you can, well, target them?

Don’t worry, we’ve got you. We can work together to help you define and attract your ideal group of people that your product/service can benefit from.

Define, Define, and Define

Girl drawing sketches in a notepad

We need to know who your future clients are. We need to define who is going to be interested in your product and likely to purchase it.

Saying “everyone” is not gonna help you. Even if you have the most useful product in the world, you need to focus your attention on a certain audience.

You need to dig deep on this one and truly understand the appeal of your product or service. You need to have a clear definition so you can aim your language and marketing towards specific people and not create boring, general market noise.

You’ll need to be able to name the demographics of your audience. This means knowing how old they are, where they live, their gender, income level, education level, family status, and their line of work.

Start off with a larger group. Let’s say your product is really useful for young professionals. Maybe you’re creating an efficient organizer or have professional communication classes. We would still need to get a little more detailed on who exactly your clients are.

Think about demographics and specific interests. Do you think your clients have young families or are flying solo? Do they like to go out or stay in for entertainment? What are their values? What is their personality like?

Take a few moments and write everything you imagine your future client is and has. Don’t be afraid to get detailed about it.

Having a clear idea of where they spend their time, what they eat, how much spending money they have and what they like to watch will help you come up with detailed plans on how to actually reach your potential clients.

Writing up a fake person and giving them all of these details may help you to better visualize your target audience.

What Exactly Makes Your Product Useful?

Analyze your product or service. Don’t just look at it and say it’s useful. Explore the details and bigger ideas behind it.

If you have a great fitness app, write a list of how each exercise or diet plan benefits your clients. Maybe the diet plans are fast and easy for someone with a busy lifestyle. Perhaps the exercises are easy to adjust if you have injuries.

The benefits of the product can tell you who exactly you should be targeting.

Know the Clients You Have

If you already have a customer base, make note of everything that’s unique about them.

Look for shared interests and aspects of your customers. Your new potential customers are going to fit the mold of your existing audience.

Create a list and star why you think they buy from you. You can even ask what they like the most about your product or service.

Reviews from clients are especially useful when trying to focus in on and know who is buying your product or service. Keep complaint/review cards on-site and have a clear way for people to offer opinions on your website and social media.

Knowing the clients you already have is a great starting point for figuring out who you should be talking to.

The better you can identify and understand your existing audience, the better you can grow your audience.

Go Where You Can Reach Them

Man reading a newspaper

Defining your target audience involves understanding where they are, and having detailed demographics information to work with.

If you know where your clients go and what they do for entertainment, it can help you make the first contact with your target audience.

For example, if your target audience is retired men from age 65-75 in your hometown, you may decide to wind back on your Instagram feed and use a more appropriate social network or even local paper ads.

Another idea is to find out where your target audience eats in your hometown and put ads up near there instead of where there is younger traffic. This will also affect your language in your marketing as well.

In this example, you’d want to use clear, friendly, and direct language without using many phrases that a younger demographic recently created.

There will always be someone in your client base that does not fall into every category, that’s okay. The idea is to reach out and connect with any many people in this audience as you can.

Be Their Reflection

Once you have a better understanding of your target audience, you will know where you can find them and how to market to them. One way to really connect with your target audience is to create a brand that reflects them.

At this point, you’ve already studied how they are and where they go. Now you need to send out consistent messaging that they can connect to on a personal level. You can’t just send out one blast of ads that connect with them, you need to keep it up.

Your brand needs to constantly look and relate to the people you are working to serve. If your service helps creative go-getters, develop a website that represents and invites them. Have your social media be a safe place for them to express their interests.

Use bright colors and relevant language to keep all of your content separate from everyone else. When you use traditional media and print ads, keep the same voice. By doing this you not only continue to relate to your audience, but you also build a community.

Building a strong community should be the end goal of defining and finding your target audience.

It can seem like a lot of work to get started, but it is the only way to truly get your name out there and bring in new customers that will one day become loyal. Don’t lose your energy once you find your niche, constant, honest branding will help you define, find, and keep your target audience.

Ready to Find Your Target Audience?

At Elevare our job is to help you successfully get those loyal customers. If you’d like to know how we can help you and your business, please take a moment to fill out the form below for a free consultation.

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How To Make A Successful Contest To Promote Your Business

Okay, so you want to try having a contest for your business. Not only that, but you also want this contest to result in giving your business more reach and profit.

It’s a proven strategy and a profitable business model when done right. A well-run contest can increase your audience, and thereby your potential customers, by 34% on average (according to Hubspot).

Thanks to the internet and smart information technology we now have several platforms to launch contests. Not just one platform, we have many within the world wide web.

From blogs to Instagram, it’s easier than ever to get the word out about your contest. Our specialty here at Elevare is creating online marketing plans to get you more clients and sales.

Contests run online is a great way to build your online presence and get your product in someone else’s hands. People are more likely to buy from your product if they can see, real-time, how good your products are.

Your winner will also hopefully become a spokesperson for your business. From their perspective, winning a contest will make them feel special.

If your business can give these feelings to someone, they are more likely to remember you and talk about your business to others.

The “I won a contest once” conversation is one you want to get in on in a positive way. Don’t be afraid to give away a truly good and useful product, it will pay you back if you do it right.

Timing Matters

A healthy contest typically runs between 25-60 days. Try to stay within this timeframe so that you can gain enough traction to fill your audience potential. If you make the contest too long, people will lose interest.

You can start a contest whenever you want or need to. If your business needs more leads, more mentions, or if you want some instant sales, it’s a good time to start a contest.

Contests are a solid way to increase your audience, sales, and get more engagement from the audience you already have.

Who Is Your Target?

Who is your audience and what will interest them most in a contest?

It’s crucial to ask yourself this question before you start to plan your contest. Your business is looking for results, not just a fun way to pass the time. To see results, you need to create a contest that speaks to the people you are actually trying to reach.

Set A Goal

Another key question to ask yourself is “what is your goal?” You need to clearly describe the purpose of your contest.

There are a few reasons why most businesses start a contest, these are to:

  1. Create excitement around a new product or service
  2. Get Email subscriptions
  3. Have instant sales
  4. Increase engagement with your audience
  5. Get a bigger audience

You then need to think of contest awards. Cash prizes and prize money are great and always incentive participants. But giving away a product or service with your company name attached to it is always a better option.

Know Your Budget

Know Your Budget for a contest

Before you can start your campaign, you have to set your budget. You will have to invest to make this contest work, but you need to know exactly how much works for you right now.

Decide now how much you want to spend on the prize, and don’t forget to include packaging and marketing for your campaign. That means evaluating how much money you want to put into social media ads, PPC ads, and any content that you may need to pay for.

What Kind of Contest?

Now for the fun part. It is time to decide what kind of contest you want to have. This entails finding out what kind of prize you want to give as well as the format of the contest.

If you just want a lot of people to enter, you should try sweepstakes. Vote contests are engaging and also easy for a lot of people to enter too, so it’s worth comparing these options.

Photo and video contests provide a lot of user-generated content and marketing. They do require more work to be a part of though, which often results in fewer participants.

Essay contests are more involved as well but can help to bring more awareness to a certain aspect of your field or philanthropic projects such as working with high schools and colleges.

Set clear guidelines for your contest as well as the start and end date. Know how frequently you will run contests and how people can enter (through Email, etc).

You will need to set up a specific landing page for your contest as well, through Facebook or website, as a way to host your contest and keep things simple.

Promotion

Your marketing strategy is what will make or break your contest. You need shareable images and well-timed content to get the word out about your contest.

Use PPC ads and write blogs about the content. Make sure that wherever you put contest-related content, you also have an easy way for people to enter the contest.

You should also put a banner on your site that leads to your hosting page for the contest. Send out Emails, posts, and print ads.

Don’t hesitate to promote this contest in any way you can. Make it fun and personal, but get the word out! For a collaborative and more personal approach, contact influencers your target audience can relate to so that they can also promote your contest.

Announcing and Thanking

Announcing and Thanking Contest Winner

Once your contest has come to an end, it’s time to announce your grand prize winner. Remember that this is a fun time and you should keep the excitement going for everyone involved.

First of all, let the winner know that they have won your contest. Put some personalized effort into your packaging of the product with confetti or something else that is fun and lighthearted to make it memorable for them.

Share your winners with the world on social media and on your Email newsletter. This is your opportunity to share the customer-generated video, photo, or essay with your audience.

If you didn’t require any submissions for the contest, still share a fun graphic to congratulate the winner and let everyone know what happened. Make sure to thank everyone for playing along and invite them for the next one.

Ready to Host Your Own Business Contest?

Want to create and start a business contest of your own? Need help creating and executing another business idea?

Schedule a free consultation with us now using the form below so that we can help you create your own contest and with other areas of your digital marketing efforts.

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How To Write A Weekly Email Newsletter

The words “email newsletter” can spark a certain bad feeling in your stomach. Many of us scroll past marketing emails from companies and end up just throwing them into the virtual trash bin.

The negative feelings you have towards an email newsletter tells you something important about email marketing. It’s telling you to do email marketing right, and not annoy everyone who has an inbox.

You can get up to $40 back on every dollar spent on email marketing. That tells us that it is worth our time to figure out how to do email marketing properly. If you feel overwhelmed, that’s normal. All you need is a push in the right direction to start creating content that will actually connect with your customers.

The Niche

The first step is to acknowledge your niche and who it is you are talking to. This is the first step to most marketing, and email marketing is just the same in that aspect.

Do not try to reach everyone you possibly can. Narrowing down your audience, and understanding the tone that they would prefer, is a great way to keep your emails from going in the trash bin.

That being said, don’t be afraid to write an email that isn’t going to appeal to every single person. Know your voice and the content you should be putting out in the world and own it.

If you have a variety of people you are trying to reach out to, make sure to make multiple lists and different content for each subgroup. It may be worth your time to have different members of your team write for separate groups as each team member may be an expert in a specific area that relates to a specific list.

People can tell when you are writing just to have something to send out and, in the end, push your product. Take time to make quality content if you want it to be successful and engaging. If you don’t like writing, this is where hiring a writer can be helpful. The goal is to have your content be personal and relevant to a specific crowd.

The Process

Body image showing the creativity process behind newsletters

Once you have a better idea of what you should be writing about and who you are writing to, it’s time to create an email newsletter. Set up a day where you are committed to having an email sent out every week, no excuses. People prefer consistency so that those who enjoy your specific newsletter know when to look for it.

Whether you are sharing recipes, local news, or great reads, you want your audience to be able to anticipate and get excited for a specific day that your content regularly comes out. You of course can give additional emails during the week for any special news, but give yourself a strict schedule for your newsletter.

The writing process will vary depending on your content and how quickly you can write and edit. Try giving yourself a solid week to get your first email newsletter together. A tip; spend your first day writing down ideas for your newsletter.

Once you feel that you have all your ideas down, make lists. List which ideas could work for this week and which ones could work for specific holiday seasons or events coming up.

The next part of the process may sound like school, but it will help you get the best result. First, write an outline. After that move to your 1st draft, 2nd draft, 3rd draft, and then final edit. Why so many drafts? As Justice Louis Brandeis said, “There is no great writing, only great rewriting.”

Though some have found great success in writing long, and well-developed newsletters, it is good to shoot for around 200 words. You’re not writing a blog post in your mails, most people will be opening them on their mobile devices, and most are easily distracted.

Promote On A Variety Of Platforms

Now that you have finished your first email newsletter, it is time to promote it. While you should have employed some marketing tactics beforehand to get people’s emails, now is a good time to find more readers.

Promote a photo of a part of the newsletter or an interesting quote on your social media that will grab people’s attention and lead them to a form where they can sign up for a newsletter to see the rest.

To build your email list in the first place, you can tease your first newsletter and provide special deals in return for an email address. Take time to figure out which list your addresses should be in. If someone bought a product related to a specific topic, put them in that newsletter list.

You can also pitch your newsletter to publications that are interested in your specific field. Approach these businesses with proper business etiquette and offer a sample of your work. Don’t be afraid to put your work out there. The worst these publications can do is say “no”. If they say “yes”, you have just expanded your business reach!

Layout And Structure

Body image showing the layout and structure of a building

Don’t forget to make your email design aesthetically pleasing. You can achieve this by carefully curating your layout and structure, and using premade email templates could save you some time.

Always remember to be consistent with your branding. Try not to change the visual appearance of your newsletter designs too much from week to week or you could lose brand recognition.

The layout is the overall look and feel of your email. This means choosing a specific color scheme, font, image style that represents your company in each newsletter. Make sure your layout makes sense with the content you are creating and still works with your overall business brand.

The structure is how your newsletter is organized. You will need to decide where images typically go, where you put articles summaries, etc. You want to make sure you have enough spacing in your newsletter to keep it easy to look at.

Once you have a layout or multiple layouts you’re happy with, save them as email newsletter templates. This will save you time in the future and help keep your email branding consistent.

Writing a compelling subject line is an art of its own. Don’t everything it, but as the same time, you need to be very deliberate with your subject lines as they can greatly affect your open rates.

There are 5 elements every newsletter should have in some fashion: a greeting, headline, content, call to action, and closing.

Ready To Write Weekly Email Newsletters?

If you would like to invest in email marketing and learn more about creating effective email campaigns, but need experts to make the process easier and more beneficial to your business, our team at Elevare Agency can help you get started.

Fill out a form below for a FREE consultation from our team.

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11 of the Funniest Brands on Twitter

Believe it or not, there’s a lot to be learned from some of the funniest brands on Twitter.

Whether you liked or disliked your high school’s class clown, there’s one thing you can’t deny – they made you laugh.

The same applies to social media. While it’s created both positives and negatives in society, it has most certainly made many of us laugh in the few decades it’s been around.

Social media platforms – especially Twitter – have been utilized by large brands to establish their reputation, and create hilarious viral hits to attract more customers.

Here’s a look at 11 of the funniest companies on Twitter, and the comedic tweets that got them there.

1. MoonPie

During the August 2017 eclipse, many brands adjusted their ad campaigns to fit the unique event.

Hostess Snacks was no different, tweeting an augmented photo of their Golden CupCake product covering the sun to form an eclipse.

As one of their biggest competitors, MoonPie took the opportunity to make their own personal statement regarding the eclipse, and with just two words garnered a tidal wave of laughter and popularity with this tweet;

Keeping aware of upcoming applicable holidays or events can assist your marketing team in creating the most relevant advertisements possible.

However, MoonPie’s 482K likes depict firsthand that you do not need a large-scale campaign to make a statement. Just a little well-timed humor.

2. Wendy’s

If you know Wendy’s, you’ll know they proudly serve fresh beef on their hamburgers. Something many of their fast-food competitors are not as well known for.

In May of 2018, McDonald’s announced that after years of serving frozen hamburger meat, they would be making the switch to fresh beef.

The timing of this announcement came just after the release of Avengers: Infinity War, which triggered the creation of the “disintegration” or “I don’t feel so good” meme.

Users would recreate a scene from the movie by applying a particle dispersion effect on part of a person or character, with the featured text “I don’t feel so good”.

This wildly popular meme acted as inspiration for Wendy’s social media team, as they applied the image to the termination of the Big Mac’s frozen beef:

Wendy’s social media also stays relevant and well-liked by responding to a majority of their Twitter replies, usually highlighting their dry sense of humor.

When one user insulted the humor behind the Big Mac tweet, Wendy’s came in swinging with this hilarious, sarcastic reply.

3. The MERL

Although you’ve probably never heard of The Museum of English Rural Life before, the MERL’s Twitter account has over 150K followers.

Why? Simply because they’re funny.

This small rural museum grew most of their social media following after a few tweets went viral. They post hilarious commentary on both English history and native animals.

For example, their most recent bit included a Twitter thread of pigs that got increasingly longer as you scroll down:

They do not shy away from creating their own memes based around vintage photos from the museum, too. Especially when farm animals are involved.

Although the rural museum isn’t of interest to many of their followers, the MERL proves that fans flock to humor no matter the brand.

I guess it proves that if you’re funny enough, even historical English farm life can become trendy.

4. Charmin

The autumn season is usually marked by the falling of leaves or changes in weather. However, many teenage girls recognize the season’s start when Starbucks begins serving their Pumpkin Spice Latte.

The popularity of this seasonal beverage sparked many other companies to personalize their own Pumpkin Spice products, including Cheerios, Kind Bars, Jell-o, and Hostess Snacks.

Playing on the “basic teenage girl” stereotype, Charmin joked about making their own seasonal autumn toilet paper.

Also, in the spirit of responding to their followers with good humor, Charmin puts their wit on full display with this tweet:

Charmin also poked fun at Hostess Snacks to increase the publicity of both brands. Even though a toilet paper/dessert collaboration is definitely not in their future, facilitating playful, positive relationships with other top brands can increase a company’s reputation and relatability.

5. Taco Bell

The worldwide Mexican fast-food chain has a long history of interacting with users via social media. They’ve amassed more than 1.9 million Twitter followers and made more than 793.7K tweets to-date.

Back in 2012, a small Mean Girls fan page shared a quote from the movie mentioning the restaurant. Taco Bell surprisingly responded, finishing the beloved quote and gaining hundreds of retweets with this gem:

Not only do the Taco Bell social media team joke with users, but also with popular brands as demonstrated with this Tweet firing back at Old Spice.

6. Innocent Drinks

Although Innocent Drinks may not be widely known, this healthy juice company often posts comedic one-liners sure to make you laugh.

Many of the company’s tweets do not involve juice at all. Instead, they use their social media to focus on relatable topics with the hopes users will like and share their comments.

For example, since stay-at-home orders began, they have tweeted a daily reminder of what day it is for their many followers stuck at home in the same routine.


They’re also not afraid to tackle more niche, random things in life. They once simply posted the word “beavers” to Facebook.

This weird, spontaneous post may have confused some users, but ended up becoming a running joke among the company’s social media followers and acted as a surprisingly successful marketing strategy.

7. Old Spice

Popular men’s toiletry brand Old Spice has a lot of fun with their social media posts. Often sharing absurd yet hysterical thoughts with their audience.

Like this joke about snakes:

And this tweet about social distancing:

Their social media analytics aren’t off the charts every week, but their consistent humor has accumulated over 193K followers and has a positive impact on their reputation.

To facilitate successful social media profiles, it’s not about every post going viral. Instead, it’s about creating a relatable, unique personality that represents your brand.

8. NASA’s Curiosity

A lunar-rover with an attitude, NASA’s Mars rover has its own social media accounts where it posts witty, first-person updates on its space adventures.

Followed by 4 million users – Lady Gaga among them – this little robot has quite a sense of humor.

Just check out these hilarious tweets:

9. DiGiorno Pizza

DiGiorno is one of the top pizza delivery companies in America, but by far the weirdest on social media sometimes.

Their followers often see hilarious pizza-related memes in their feeds. Among their followers are popular social media influencers Zane Hijazi and Heath Hussar, who often retweet their content.

You can see examples of their quirky humor in tweets here:

The pizza company also connects with its fans and customers through interactive tweets, inviting users to share and comment.

Inviting others to share their thoughts not only increases analytics but also creates a supportive community.

Even if it’s just an emoji or simple statement, DiGiorno will often respond and interact with comments. This increases brand reputation and, most importantly, makes their followers laugh.

You can see examples in tweets here, and here.

10. Moosejaw Mountaineering

You’ve probably never heard of Moosejaw Mountaineering, but this outdoor retailer consistently posts hilarious jokes and stories on all their social media platforms.

Even their Twitter bio reads “Customer service issues please reach out to our live chat team on our website, they don’t trust me with that power”.

Most of their posts have absolutely nothing to do with mountaineering. Instead, they read more like random texts from your best friend.

Like these two:

The majority of their tweets don’t get over 10 retweets. But virality aside, any potential customer is immediately drawn into their hilarious, outrageous attitude. Even if you’re not interested in camping or anything related to the outdoors, I highly recommend following Moosejaw Mountaineering for their comedic genius.

They will almost certainly make you smile with random tweets like this one.

11. Netflix

For the past decade, Netflix has redefined the way we consume entertainment. It feels like almost everyone on the planet either has an account, or they’re mooching one from their parents.

This is reflected in their huge Twitter following. At the time of writing this, Netflix has more than 8.2 million followers.

Netflix’s social media is a bit more professional than some of its comedic competitors. Many of their self-made memes they post involve their own shows and movies.

Like this tweet that created a storm around their popular series Annie with an E:

Integrating their own content into meme-able content is a great marketing tactic to garner retweets and shares. It also encourages new viewers to check out a series for the first time.

Netflix also retweets other user’s posts made about one of their shows almost every day. This acts as an inspiration for users to post more about Netflix shows and movies with the hope that the company’s account will retweet or like it.

You can see examples of these tweets here, and here.

Can I Use Humor to Increase My Social Media Reach?

If you want to follow suit with these examples of some of the funniest brands on Twitter we’ve shared, we can make that happen.

There are many ways you can use social media to grow your brand online. If you need help formulating a social media plan to compete with larger brands in your industry, we can help.

Just fill out the form below and a member of our team will be in touch.

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How to Respond During the #Blacklivesmatter Movement

Wondering how you should best respond during this #blacklivesmatter movement affecting the whole country right now?

Social justice has never been a top priority of global brands or marketing teams. Largely due to many avoiding these topics in fear of controversy.

However, the death of George Floyd, a black man unnecessarily killed by a white Minneapolis police officer, has changed the game.

Not only are many brands speaking on this issue for the first time ever. But some are even facing backlash for their silence on the matter.

The current political climate has halted the release of many products. With the country in turmoil, some companies are speaking out. Expressing that they do not feel it is the right time for celebration.

Among these is Sony, who has postponed the release of their new gaming console the PlayStation 5. 

Although the Black Lives Matter movement is much bigger than marketing. The nation-wide protests and overall social unrest has put brands in an interesting position.

What is appropriate? Should I do more than post on social media? Do I have to postpone my product’s release?

Facebook’s Virtual Walkout 

Facebook Logo

After Facebook allowed some of President Trump’s posts – one in particular regarding violence against protestors – to not be reviewed, around 400 employees took a stand and refused to work on June 1st.

Some employees took to Twitter to share their frustrations. They’re claiming Facebook should change policies in order to evaluate all of Trump’s posts, especially ones regarding violence.

The specific post being referenced was shared by President Trump on both Twitter and Facebook, saying that “when the looting starts, the shooting starts”.

While Twitter took the post down for violating their guideline against glorifying violence, Facebook did not take any action.

CEO Mark Zuckerburg has not publicly spoken on this decision. As of now, he continues to face backlash on social media from both employees and users.

Nine former and current Facebook content moderators posted last week expressing their support for the protests. They’re claiming they would have joined the walkout “if Facebook would allow it”.

This statement referred to a complicated web of non-disclosure agreements, making their presence in the walkout impossible without risking their jobs.

“For Once, Don’t Do It.”

These are the words from Nike’s latest ad campaign. They’ve flipped their famous tagline “Just do it”, in support of the Black Lives Matter movement.

Just five days after Floyd’s death, Nike released the 60-second video over all of their platforms. Sharing messages like “Don’t pretend there’s not a problem in America”. 

This is pretty on-brand for Nike. Plus, given they are one of the world’s most well-known brands, their actions push smaller brands to follow suit.

The company has a long history of using their platform to promote injustices. Most notably supporting former NFL player Colin Kaepernick in 2018 after he was fired for kneeling during the national anthem to raise awareness against police brutality. 

The advertisement gained immense public support, as the post now has over 200,000 likes on Twitter. 

Donations

Many companies have publicly shown their support for the #blacklivesmatter movement by posting receipts showing sizable donations.

Although it may sound cheesy for a company to show their generosity publicly, it’s a way they can show their customers – and the country – that they’re not all talk.

For example, Comcast Cable has committed $100 million toward the fight for equality, partnering with social justice businesses to create change.

These funds will be spent on educating employees on anti-racism, creating a diverse workplace, and specifically assisting small black-owned businesses.

8 minutes and 46 seconds

Entertainment brand ViacomCBS showed their support for the Black Lives Matter movement by pausing all their brands and platforms would be taking an 8 minute and 46 second moment of silence.

The exact amount of time George Floyd was held under the police officer’s knee before death.

Pride Month Marketing Takes a Backseat

For 20 years, June has been celebrated as LGBT Pride Month in support of the LGBTQ+ community and their societal acceptance.

Brands have historically created specific Pride Month ad campaigns to accompany the community’s large parades and celebrations.

However, Black Lives Matter protests have dominated news cycles and streets, causing many brands to alter their Pride Month campaigns. 

Verizon has postponed their planned Pride campaign. They have also donated $10 million to multiple social justice organizations in support of #BlackLivesMatter.

Similarly, PepsiCo, Jack Daniel’s, and Truly have also pushed back their Pride campaigns so as not to distract from the current human rights movement.  

LA Pride shared a post on Instagram explaining the annual June 14th Pride Parade will now become the All Black Lives Matter march. This will be a “solidarity protest” with “no corporate participation”. 

Reebok Crosses Crossfit off Their Partnership

Reebok Cross Fit Part Ways

After tweeting racist remarks in response to George Floyd’s death, CrossFit gym owner and CEO Greg Glassman has come under fire by the public. This has resulted in his resignation and Reebok’s discontinuation of their sponsorship.

The offending Tweets happened when the Institute for Health Metrics and Evaluation tweeted “Racism is a public health issue” in support of #BlackLivesMatter. To which Glassman responded “It’s FLOYD-19” along with another frustrated remark regarding a solution to racism. 

Gym owner Mike Young also claims that on a Zoom call with the CEO, Glassman stated he does not mourn George Floyd’s death. Young shared the details of the call and his response in an article titled “Why I’m dumping CrossFit”, which has been shared throughout social media as former customers swear off the company. 

One day after his tweet, Glassman apologized on CrossFit’s Twitter account, but it was too late. After losing around 1,000 sponsorships and countless customers, Glassman announced his retirement just three days later. 

After 10 years of sponsoring CrossFit’s apparel line and large competition events like The CrossFit Games, Reebok has terminated its sponsorship agreement. While it is unclear how much money this will cost them, the company’s $4 billion evaluation is sure to suffer. 

What Action Is Appropriate for Your Business Regarding #blacklivesmatter?

In the era of Cancel Culture, many companies are scared to speak out on anything controversial.

Watching prominent figures like Colin Kaepernick, or even Greg Glassman lose their jobs over their beliefs can act as a cautionary tale. Some businesses are scared to speak out, and some feel like they can’t win either way.

We live in a world where sharing your opinions can cost you. Especially if they don’t fit with public opinion at the time.

But as this human rights movement expands, don’t be afraid to use your platform for good. You should share resources, spread awareness, and use your platform to support the fight for equality.

Let your clients know they can be proud to support a company that stands for justice.

Be on the right side of history. #BlackLivesMatter.

How Technology Changed Advertising

After realizing we all survived Y2K, the 2010s hosted many societal changes like the rise of social media, two royal weddings, and the Game of Thrones phenomenon. We started the decade with the release of Instagram and Snapchat, which have become essential aspects of daily life and career building.

Just ten years ago, these platforms did not exist.  Now companies hire teams of experts, spending millions of dollars, to craft their social media presence.

Submerged in Social Media

Before dog filters and viral memes, the marketing industry-focused their budgets on TV commercials, newspaper ads, and radio sponsors.

It is no secret that newspapers and magazines have been replaced with YouTube and Instagram, and advertisements follow the masses. Through the decade, the dramatic rise in social media site usage has altered the advertising industry’s role in society.

Elevare_Social_Media_facebook

In 2010, Morgan Stanley executive Mary Meeker gave a presentation on digital advertising opportunities. Meeker pointed out that companies spend 39% of their advertising budgets on television, while only 13% goes to internet advertisement.  She estimated that it was a missed opportunity evaluated at $50 billion.

In later years, a PwC report evaluated the 2017 U.S. advertising market size as $86.4 billion online, while TV came in lower at around $71 billion.

It seems that the marketing industry took Meeker’s advice, and learned from their past mistakes. The past decade has tipped the scale in favor of the internet, increasing the opportunity for digital marketing.

Multimedia messaging app Snapchat has made just over $1 billion in revenue since its 2011 release. Advertising accounts for a whopping 99% of the 2018 revenue evaluation after introducing the ‘Discover’ feature, where users can view content from a variety of other media sources.

The app has also introduced sponsored filters such as Taco Bell’s Super Bowl filter which was viewed 224 million times. As more effort was focused on targeted ad placement for its younger audience, Snapchat’s U.S. ad revenue increased by 89% between 2016 and 2017.

At what cost?

The rise of the internet and digital marketing has also come at a price, as user privacy is under suspicion. Voice-activated assistants like Alexa or Siri listen for their programmed commands and record everything in earshot along the way.

Within the last decade, privacy concerns have evolved from a debatable skepticism to a confirmed fear. Google confirmed that it’s Google Assistant does record user interactions for employees to review.

Google claimed only 0.2% of all audio snippets fall under review.  The fact that Google employees are listening to any private conversations is a problem in itself.

Social media platforms can then take this information, along with search history and messages, and use it to personalize advertisements. If a user posts, messages, and searches about an upcoming trip to their favorite amusement park, odds are they will see amusement park advertisements pop up all over their social media feed.

In the past few years, Facebook has become the antagonist in this internet privacy story.  After all, they were accused of selling user’s personal data to advertisers. While the technological powerhouse has denied selling data, they have in fact sold advertisers access to their users.

Facebook may not collect all personal data to ship to the highest bidder, they do, however, sell access for companies to advertise.

Brand Clarity

Advancing into the digital age, consumers are now smarter than marketing professionals would like to admit. In 2010, the world had 1.99 billion internet users, a number that jumped to 4.54 billion users in just ten years.  Internet users now make up 59% of the global population. With so much access to the internet, it is easy to find any brand or product.  This has built the necessity for companies to be more transparent than ever.

In the past, if a television commercial claimed their product was organic or ethically made, the consumer had no reason not to believe it- but widespread internet accessibility challenges claim.

Old_Spice_Smell_Like_Man_Elevare

Rather than sell consumers with a fictional story like campaigns of the past, modern marketing revolves around the testimonies of trusted social media personalities.  Old Spice’s popular 2010 commercial “The Man Your Man Could Smell Like” featured a satirical story, claiming Old Spice deodorant could make a man the ideal romantic partner. Now, up and coming hair-care brand Function of Beauty markets their product solely through social media influencers hired to post candid videos sharing their honest endorsement.

With transparency so accessible, honest endorsements are a great brand strategy.

What will the future hold?

As internet usage increased, digital platforms have spoken.  They have chosen the path of advertisement-based media. This choice continues to define the way users consume digital media throughout the decade.

After the past few years of weaving through a maze of pop-up ads just to read an article, I think I speak for everyone when I say monetizing digital consumption is getting old. Many users have taken to ad blocking sites, paying to remove advertisements from internet searches and social media feeds.

According to a PageFair report, 615 million devices were using ad blocking technology in 2017. These numbers are projected to only increase as more and more frustrated users would rather break the bank than watch another Candy Crush commercial.

While this may be a temporary solution, changing the advertisement-heavy online culture should start with the companies. If platforms can meet frustrated consumers halfway, both can establish a middle ground where companies profit and users are not bombarded with over-advertisement. Check out our blog on Making Money with Social Media to learn more about monetizing social media.

As the decade comes to a close, the door to online marketing has swung open. With growing accessibility and usage, online platforms are replacing traditional entertainment media and taking the advertisement industry along for the ride.

 

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Why You Need to Double Down on Marketing During Coronavirus

The difference between your business surviving Coronavirus and closing is your ability to pivot to a new style of communication with your customers and employees.  As a company it is imperative to be all in on digital communication and this includes your marketing.

During the last recession, more than 400,000 small businesses shut their doors or went bankrupt.  Analysts have projected that Coronavirus may have similar impacts for small businesses.

We know this can be a scary time, however, we also know that you need to develop a marketing strategy now before it is too late.  If you don’t double down on a marketing strategy now it may well mark the end of your business.

The History of marketing and economic downturn

We all know the age-old adage, “The squeaky wheel gets the grease.” This thought held true through the 2008-2009 recession and we expect it to hold true through Coronavirus as well.

The small businesses that survived, did so because they positioned themselves through effective targeted marketing campaigns. What is different with Coronavirus is we expect traditional marketing to be less effective.

We know there is a lot more that comes into play than just marketing with the success of your company and the Harvard Business Review put together a great article on how to prepare for an economic downturn.

We do know one thing, cutting your marketing budget is a sure way to put your company at risk.

How is behavior changing amidst Coronavirus?

With so many concerns around the spread of COVID-19, many businesses have had to take drastic measures to protect employees and customers.

Part of building your effective online marketing plan is understanding how behaviors are changing.  Let’s talk about a few of the critical industries

Socail Distancing

Restaurants, Bars, and Nightclubs

The restaurant, bar and nightclub industry is arguably one of the hardest-hit industries outside of the public attraction industry.  The challenge for them is the risk to employees and patrons in gathering within tight spaces. To adjust we have seen many restaurants go to carryout or delivery only.

Non-Essential Retail

Many local independent retailers have temporarily shut doors to encourage people to remain home and reduce the risk of spreading the virus.  The biggest challenge they will have to contend with is not having income even though they still have expenses.

Essential Retail

Grocery, Pharmacy, and related stores that are critical for survival have seen a boom while people over purchase supplies due to concerns with isolation.  Products like Toilet paper and paper towel have become almost impossible to find unless you go first thing in the morning in many places.  With purchase limits and tightening up of return policies, these retailers are hoping to return to a normal buying cycle for consumers.

Home Service Industry

Fortunately, the service industry is a critical part of our infrastructure.  As a result, they most likely will not see as large of an impact as other industries.  Roof leaks, plumbing issues, Lawn cutting/ landscaping needs, and other home maintenance will not go away.  These are also things you cannot avoid taking care of when they come up either.

While there may be a cut back on new installations, maintenance will likely not be affected as much.  These companies will come out on top if they focus on repairs first.

Automotive repair and fuel

With people not leaving their houses as much Automotive repair and fuel spending is likely to go down.  While there is not a lot this industry can do to stay busy, they can find creative solutions to offering services such as mobile auto repair.

Cable and TV services

With more of the workforce utilizing work at home, the cable and TV service providers are expected to see gains in revenues for customers increasing services such as the internet to ensure they have the bandwidth they need to work from home.  We suspect this will level out over the next few months.

The Time to shift to digital is now

If you have not already put a focus on your digital marketing plan, there is no better time than now.  Online media consumption is at an all-time high right now.

Mark Zuckerberg has said that Facebook is facing “big surges” in usage since the outbreak started. No one truly knows the total impact across all social media channels, but it is expected to be big.

Not only is Social media consumption up but as work at home programs become the norm, internet traffic, in general, is surging by huge amounts.  Seattle has seen almost a 40% increase in internet traffic in March.

What does all this mean for you?

Simply put, with more people than ever on the internet throughout the day and even into the night, your business needs to leverage the opportunity to be seen.

Small businesses need to double down on digital marketing while the internet is the place to be.  To stay relevant, you need to be in people’s homes through digital visibility. That is the difference between them using you or a competitor.

How can you maximize this opportunity?

Yes, we said it, Coronavirus is an opportunity.  While you may think we are crazy, we have seen data suggest that when you leverage challenges the right way you can see great growth.  There were many businesses that did exactly that.

Know your audience’s behavior

There is no doubt that our behavior as a society is changing.  As a result, your marketing needs to adjust to find creative ways to leverage that change in behavior.  Work with your marketing team to find out how to reach your audience based on their new behaviors.

Track Everything You’re Doing with Marketing

Having the data that shows how your audience is interacting with your marketing efforts will allow you to understand what is working and what is not.  It will also give you a measure of if your current methods are still working with your audience

Become an Expert at A/B Testing

You will likely need to make a lot of changes in your marketing through this pandemic.  We suggest that you spend a lot of time testing and tweaking your marketing campaigns. This is going to be critical as new information is released and behaviors change.

Double Down on existing customers

The fact is your existing customers already have a relationship with you.  Use this relationship to your advantage. According to Neil Patel, existing customers are 40% more likely to buy from you again than a new customer.  They are also 50% more likely to try a new product you offer and spend an average of 31% more with you.

What is the Best Digital Marketing Channel?

This is a question we get asked a lot.  The answer isn’t always a simple one and depends on your business and how it operates.  What we do know is there are some digital platforms that regardless of your business model that typically work.

Website/Search Engine Optimization SEO

Your website is still one of your most powerful assets in your marketing quiver.  While having a great website is important, how you update it is equally as important.  If you make now updates, it is likely that your website is showing up on the 3rd or 4th page of google search results.

When was the last time you searched through 3 or 4 pages to find something on google? We know that the average user will at most look at 2 pages of results on google search.  That means you need to be in the top 10 results for what they are searching to find you.

Remember many people access web pages from their mobile devices.  To make it easier for them to ensure your page is mobile responsive

Unless you are familiar with SEO tactics, it is not a simple task to get there.  Hiring a company like ours can give you a big jump forward.

Email Marketing

Email Marketing is a great way to communicate about your products or services with your existing customers.  With all of the advances in marketing automation, email marketing has become an effective low energy, high return marketing tactic.

Effectively using email can give you opportunities to put very targeted information in front of your customers.  We recommend using it to communicate new offerings to your existing customers.

Google My Business

Google My Business is your business listing in the Google directory. If you have not already claimed yours, do this now.  If you’re not sure how to do that, reach out to our team and we can help you.

Once you have claimed your listing it is time to start posting updates.  This will help you stay relevant in search results and google maps

Social Media

Social media is a rabbit hole you can go down as a business owner and spend hours upon hours of wasted time.  When leveraging the social networks there are a few things to keep in mind.

  • Focus on the platforms where your customers are
  • Posts need to be Engaging and relevant to your audience
  • Sharing content from other sources or people does not get as many views as original content
  • Reply to all comments on your posts.  Show your audience you are engaged with them.
  • Limit your time spent on social media per day so you can focus on other important tasks in your business.

Remember Social media marketing is a great tool when used right and used often.  Our team can help you design social campaigns that are effective and relevant to your audience.

PPC (Pay Per Click) Advertising

There are 2 main forms of PPC advertising that are recognized: Google AdWords and Social Ads.  There are others out there, however these are the 2 most used and recognized in the marketing industry.

There are many different tactics with PPC advertising depending on the channel and desired outcome.  Knowing what tactics to use can be tricky to master and costly to your business. It is recommended that you leverage someone that is familiar with setting up effective campaigns to help you get the most return for your ad spend.

The great thing is that PPC campaigns can be deployed quickly and typically yield great results when set up correctly.

Let our Team help you build your digital marketing strategy

Our team is committed to helping business owners weather the storm of uncertainty with Coronavirus.  Let our experts show you how to up your digital marketing game so you can leverage the opportunity created by this crisis.

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8 Tips To Make Your Company Grow

You’re ready for that next step to grow your business and bring more revenue in. With only ⅔ of businesses making it through the first 2 years, ½ to 5 years and ⅓ to year 10, we want to congratulate you on making it to a point where you want to grow your business. We all know it’s hard work that requires both a substantial amount of invested time and money. During this next step, be prepared to wear many different hates and roll up your sleeves till everything is settled comfortably.

If it’s beginning to feel a tad overwhelming, we have a nice list for you to think about. You’ll need to take things step by step and delegate where you can. The benefit from successfully upgrading your company will be worth all of the time and energy you are pouring into it.

1. It’s definitely time to create a sales funnel.

The first thing you need to do is visualize and construct a clear sales funnel that everyone on your team can refer to. A sales funnel is a process that your company will employ to convert page and media visitors into customers.

Not everyone who enters this “tunnel” will end up becoming customers or clients, but it is your clear tactic to try and make it that way. Though your specific sales funnel may vary, the main purpose and structure will stay the same.

Your sales funnel will have a top, middle and bottom. The first stage of your sales funnel is “awareness.” This is where people become aware of your product or service. The middle of your tunnel is what will differ greatly depending on your service. The middle can look like a website lead, a phone call scheduled, a conversation had over the service on that call and you would ideally close the deal with an Email follow up or during the call.

It’s key to follow up with sales leads quickly and not forget about any future clients or customers or let them wait too long.

2. Just ask for referrals.

The first step to this task is, of course, to have a great product or service. Always bring your best to the table to keep people coming back. Though doing a stellar job may sound like enough reason to garner referrals, it’s not.

Coworkers solving a problem

You need to ask for referrals to prompt your loyal customers to do it. This is where deals for referring a friend can really help your business and get your customers started on word-of-mouth marketing. If you get a new customer and they tell you through a form that they were referred by one of your customers, you can give that customer 10% or so on your service.

Don’t be afraid to ask your customer or client if they know of anyone else who could benefit from your business. A real interpersonal conversation can go a long way to build your business.

3. Find your niche.

To grow your business you need to be able to tap into your niche market. Yelling at the general public about your product isn’t going to do so well to bring you to new clients. You need to find not only your target market but people whose specific interests can only be satisfied with your business.

Think about the needs of this niche market that are left unmet. This is a fairly easy way to build a loyal audience who will help grow and propel your company to the next level.

4. Loyalty program?

Though you do need to search for new clients to grow your business, you also need to keep customers coming back. It’s more cost efficient to tap into the client base you already have than try to solely find new clients. Don’t ignore your customers and clients after they’ve bought from you once, you want to make them a loyal customer to help your business growth. Don’t expect them to come back to you on their own even if your service is great.

Starbucks reward card

Try a loyalty program to keep customers going to your specific business. If you create a point system to keep people invested in your company, it will pay off. Even large companies like Starbucks have employed this tactic with loyalty point cards that give clients a free drink once they earn enough points through purchases. Not only will it help you keep the audience you have for longer, but it will also attract more people if they have something to look forward to after they purchase from you once.

Loyal clients and customers go a long way for word-of-mouth marketing and future purchases. Don’t forget to listen to and take care of your customers first.

5. Learn what the up and coming tools are.

It’s time to start reading magazine articles and listening to podcasts on topics in your field. You don’t have to blindly try and figure out all the new trends on your own. Just like you searched and found this blog on company growth, you need to look for news on future trends that will affect your specific field.

Image of man learning tools to make his company grow.

This will take some time but will give a great payoff. Pay attention to any new technology or methods that you could use to benefit your business.

6. Make use of Email marketing.

Email marketing is a strong digital marketing strategy with an extremely high return on investment rate. Does 4400% ROI sound useful to you? If your digital marketing is lacking in rolling in new customers or bringing old customers back, it’s time to work on your Email marketing strategy.

7. Don’t be afraid to partner. Just do it well.

First, find the right company to work with. You want someone who is easy to work with, trustworthy and that will be as beneficial to you as you will be to them. Do your research and negotiate thoroughly before partnering yourself with anyone.

Two coworkers shaking hands

Secondly, have a clear strategy and goal to your partnership. Partnering can help both companies get their name out to new customers, but don’t wing it. Brainstorm with your team and theirs to maximize both of your potential in your marketing campaign and service.

8. Diversify what you’re offering.

If you are running dry on old customers because they already have your product, it’s time to think of another related item that you can create an offer. You’ll also be able to find new customers if it’s a truly useful item.

When someone likes one product you offer and it has served them well, they will be more likely to purchase another one from you. Bringing fresh ideas and products to the table is one way you can keep your business growing.

Try a brainstorming session with your team to find out what you can come up with. Some of your employees may have nice ideas but are unsure of whether to bring them up to you. Not only should you talk with your employees, but you should also look for ideas from your clients. What do they need that is related to your product?

Company growth doesn’t come easily.

We hope you employ these tips and tricks for growing your company. It won’t happen overnight, but with constant, smart, hard work from day to day you will start seeing the benefits. Take time to tap into your customer base and research new tools to push your company forward.

If you need help growing your business where you want it to be. Our team at Elevare can help you with any of your digital marketing needs. Fill out this form for a free 30-minute consultation!

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