Menu Icon
×

Archive for the ‘Marketing’ Category

5 Tips to Grow Your Green Roofing Business Through Sustainable Marketing

Looking to grow your green roofing business? In this article, we’re going to cover why it’s important to be “green” right now. As well as how you can use sustainable marketing to grow your business.

What Is Sustainable Marketing?

Sustainable marketing covers both being a socially and environmentally responsible company while marketing your products and services.

The idea of responsibility is now a shared value. Many companies are challenging customers to put their money where their values lie.

Have you have ever spent more on a product simply because you knew it was entirely recycled or was locally sourced? If so, you have participated in sustainable marketing. 

The public is becoming more interested in purchasing products and services that are more beneficial for the planet. The issue is that there are some factors preventing them from doing so.

Studies show that these factors include lack of information, inconsistencies in trust, and confusion.

The good news is that you can tackle these issues and grow your business. Here are 5 tips to help you achieve this with sustainable marketing.

Pinpoint Your Marketing

Pinpoint Your Marketing

It’s important to remember that sustainability does not mean the same thing to everyone. The definition varies in different parts of the country, and across the world.

For example, in North America, sustainability is linked in meaning to recycling. While in Europe and the Middle East, the definition relates more to fair pricing.

In other parts of the world, sustainability is linked to the environment and alternative sources of energy. 

This difference in wording brings us to the issue of making sure you specify what sustainability means to your audience and you.

You need to make sure that you localize what your target audience’s perception of sustainability is. Then you can tailor your messaging to them. 

What works the best for you as a brand will, of course, vary. A term commonly used in the green industry is “conscious”. This is a label that brands like clothing company H&M use for their line of sustainable clothing.

Words like this, along with “eco,” conveys a feeling of environmental focus. But they are broad enough to suit whatever needs they need to mold. 

Flaunt Your Certifications

Customers continue to shy away from environmentally-friendly companies due to the extra costs on their end.

However, research has also concluded that when there’s a lack of sound information and trust, it also makes it easy for consumers to skip brands over.

People don’t have the time to do the research themselves. They’re looking for confidence in their consumer experience and the signs that they’re buying from a company they can trust. 

Is your roofing business Greencircle Certified? Have you participated in GAF’s Certified Green Roofer Program™?

These certifications are vital to share your message with your audience. Putting them on your website and social media channels will build trust for the future. 

Strive for Transparency

Consumers who are going to be interested in your brand’s ideals are also compelled by transparency in a company.

This transparency might include materials you use in your roofing business. The number of recycled materials you utilize. Even where your building materials are sourced from. 

Clothing brand Everlane demonstrates this by breaking down each item for sale on its website by its cost composition. They link the images and a description of the factory. In this way, the company truly lives up to its “radical transparency” tagline.

Companies can now get their business listed in apps for consumers to let them know information not provided on labels. Apps like SmartLabel reveal product sources, third-party certifications, social compliance, sustainability programs, and sourcing practices.

Humanize Your Work Setting

Humanize Your Work Setting

Transparency feels real to consumers when they get a peek behind-the-scenes of your company.

This view can be of how you bring your products and services to the market, the people that make it happen, and your working environment.

While it’s great to offer live demonstrations at trade shows, videos are great for spreading the content online. 

Research shows that giving consumers a peek behind the company offers many benefits. This peek has the ability to increase customer satisfaction, trust, and ultimately, lead to more sales with prospective clients.

In addition, trust is built when a human face is put onto a product that individuals spend their hard-earned money on.

Communicate Specific Benefits of Sustainability

You need to help your customers understand the incredible benefits of green roofing. One way to do this is by tying the profits into their everyday lives.

You might want to explain the potential energy savings involved. Such as from installing a green roof, solar panels, even a vegetative roof. Translating products into significant savings often resonate with customers. 

Roofing companies can also express the benefits of sustainable materials in environmental terms. Such as the amount of waste avoided or the number of carbon emissions saved.

Another way you might demonstrate positive features of sustainability is to showcase new products created from recycled materials.

Overview

These tips could help your green roofing business achieve more value through sustainable marketing initiatives.

Think about partnering with departments beyond marketing and sustainability too. Such as with sourcing, operations, and new product development teams. While also including outside partners such as certification agencies.

Educating your audience that you’re doing everything you can for the environment will help create trust. While validating your sustainability efforts.

Want to know more about sustainable marketing and how we can help you apply this tactic to your business’s marketing plan?

Fill out the form below for a free consultation with a member of our team. We’d be happy to discuss your business’s individual needs.

Fill out my online form.

7 Types of Easy Video You Can Make to Promote Your Business

Facebook, Youtube, Instagram, Email, TV, click ads– there are loads of places to promote and utilize video to market your business, reach a lot of viewers, and be potentially shared.

70% of users say they have shared a business’ video either with a friend or through social media channels (Wyzowl).

Videos are not just easy to share, they are eye-catching and can communicate a lot in an entertaining or an educational manner. Much more dynamic than a blog post.

With proper video editing and a solid idea, you can create a video that truly captivates your brand. Video isn’t going anywhere anytime soon; we all love a good video.

Just like anything else, there are many ways to do video. To know what kind of video you should choose, take a step back and think about your goal for making a video and what will work best with your brand.

You can use many types of videos at different times, so let’s dig deep to find out what video works best for you right now.

1. Educational Videos

An educational video can really demystify aspects of your brand or product that aren’t well-known or understood.

You can explain how you get certain parts of your product and why it’s important to do something in a certain way. You can also explain terms and phrases related to your products, so your customers have a better understanding.

If you have a business that is more service-minded, educational videos can be great to bring awareness to a certain social issue or misconception that is important to you.

So, if you have a nonprofit or a business that is highly philanthropic, you could probably make more than one of these videos to bring attention to certain aspects of an issue.

Educational videos can be done in a variety of styles. A whiteboard kind of video can be especially nice to organize and communicate your information. Following someone’s story is also a personal and interesting way to draw people in.

People love stories about other people. Regardless of what you use, don’t forget to dive into the issue and provide a few statistics where need be.

2. Testimonial Videos

Testimonial videos are extremely useful for adding credibility to your business as you’ll see with this video on YouTube. You should reach out to a few of your customers who have left good reviews in the past and see if they would be willing to be recorded telling their story.

To make it easier, provide them with questions and examples so that they have something to work with while filming.

Try to avoid a “talking head” video. That means that you need to add more than just a video of the customer speaking to the camera. Add some footage of them using your product and some statistics if you can.

Customer success stories are more involved but much more engaging. This is when you tell the “complete story” of the customer and show how it made their life better.

This style of video is similar to a testimonial, but it means you actually follow the full story and work more closely with the customer during the process.

3. Entertainment Videos

People love to share entertaining content. These are videos that tell a fun little story or joke with some subtle branding throughout the story or at the end of the video.

We commonly see these videos in cartoon form and live-action. Although, you can produce them however you like, as long as it is truly enjoyable.

A perfect example of this was the “moldy Whopper” video campaign that went viral last year for Burger King. Or, the GIF or JIF video utilized by JIF when they launched a cross-branding promotion with GIPHY.

The tricky part about an entertainment video is to hit the right chord between fun and promoting your brand. As well as finding a way to incorporate a call to action that’ll be noticed.

You definitely don’t want to promote so much that it takes the joy out of the video, but you also don’t want to create a video that has lost its promotional purpose.

Case studies show that an effective marketing strategy should include 80% entertaining video content and 20% promotional content.

4. Explanatory Videos

Here you can set up a problem and explain how your business can fix the problem with “explainer videos”. Whether it’s live-action or a cartoon, you can follow someone’s story to see how your product or service added to their life.

An explanatory video can be entertaining, shareable, and packed full of information to sway your audience. Start by brainstorming all of the ways your product can add to someone’s life.

Once you have a winning idea, tell the story in your video so the rest of the world can understand your product better and why they need it.

5. Behind The Scenes Videos

If your brand needs a bit of a personal touch, a good behind-the-scenes video can get you just that and more.

With this style of video, you can display your service and all of the hard work that goes into it. Try following the story of one of your loyal employees and show what their day looks like when at work.

You can show what all is involved in getting a product finished. Following the story of one piece of your product, and how it gets added to, can show a lot of your process in an intriguing way.

Where do your materials come from? Who works in your office? How is it made? These are all questions you can answer in a behind-the-scenes video.

6. Introduction Videos

Time to introduce, or reintroduce, your business to the world in a video. Tell your story, how your business came to be, what you bring to customers, and what your dreams are for every service or product.

The key is to be personable and honest.

In this style of video, you can show what your workspace looks like and who all works there. Remember that it is human nature to like listening to stories of other people, so don’t just sell your business.

Tell your story. If you tell a good story, you will end up promoting your business well. Everyone has a story to tell. If you feel stumped, just dig a little deeper so you can better articulate why your business matters.

7. How To Videos

This business video style is best used for customer support. It’s a great video to not only put on your social media, but on your website.

You can explain everything your customer needs to know about your product so that they can use it to its full potential.

There are a lot of people out there who don’t read manuals. Videos can communicate what you need to about a product so your customers have the best experience possible.

Though these videos are less “shareable,” they benefit your customer. If you have happy customers, that means you did a great job with your service, perfect, and you will hopefully get some word-of-mouth advertising as well.

Ready to Start Creating Video Content for Your Business?

If you would like any help with your online marketing needs or help to decide what kind of video is best for your business, contact us via the form below for a free consultation!

Fill out my online form.

Small Business Marketing: 6 Ideas You can Implement

We’ve put together these 6 ideas for small business marketing solutions because sometimes you need to strategize a solid marketing plan on a tight budget. We get it – not every business has a big budget, and fortunately not every business needs a big budget.

Startups can take a lot of time to get off the ground, especially when you are mostly working within your own finances. So, it’s a good idea to take a step back and come up with a strategy that can help you make that buck last a little longer.

It will take some grunt work to get the ball rolling, but you can implement a few proven tactics to help you get where you want to be.

Whether you have a new business or a business seeing a bit of a hard time, staying well-informed on marketing practices will pay-off.

1. Research Your Audience

According to a Marketo report, 56% of consumers feel that businesses need to have a deeper understanding of their needs.

How do we accomplish that?

Through research. Researching your target audience does not have to be costly– at least for basic information.

Through social media analytics, keeping track of your customers, and engaging with those who express interest in your product, you can get a fairly clear picture of who your target market is.

For example, you can use Instagram for business accounts and it’ll provide you with a look at your target audience. You can know when your audience is engaging with your posts, where they are from, how old they are, and what gender they are.

Once you have successfully made note of the trends you find within your customer base and you have an idea of your target audience, you can better serve that audience.

This makes it easier for you to know how your messaging should sound and where you should be advertising.

This is something you can do right now to improve your marketing strategy and strengthen your brand awareness –  without spending a dollar.

2. Clean And Organize Your Data

clean and organize data

Small business marketing is driven by data. All of the data you have about your business and field should be well organized so that you can make better decisions by looking at accurate data.

Any customer feedback, ad success numbers, and other data should be organized chronologically and cleaned out when it is no longer relevant to your business.

If your data is inaccurate or you don’t know where it came from, it is useless to you and your business. The best way to organize your data is to organize it as soon as you get it, but we all know this doesn’t always happen.

For the data that gets lost through the cracks, make sure to organize more than once a year. Try to organize your data once a month so that you aren’t making bad decisions off of faulty data. Small businesses need good data too.

3. Repurpose Old Marketing Data

Whether it’s an old study of yours or one from a different organization, you can use old data to your benefit.

With all of the information and statistics available online, it’s okay to take something a little older, if properly credited, and repurpose it. This is a great way to continue creating content to push your brand.

If you need to make a decision, don’t be afraid to look at old statistics to see what worked in the past for small businesses like yours.

Keeping in mind the date and outside factors of the times is important, but you don’t have to throw out anything that isn’t from this year or the last one. This is one marketing idea that will help you make informed decisions even when you are on a tight budget.

4. Simple Infographics

Infographics do a lot to get your point across. They capture attention while providing concise information– what’s not to love?

These images can do so much to get your name out there as people love to share them on social media. Graphic designers, of course, make the best infographics, but there are ways to make your own to get your point across.

With infogram.com, and sites like it, you can easily create eye-catching visuals using one of their many different packages.

You can start out free and upgrade to a pro package if you like. This is one fun way to keep your marketing thriving while saving the money you would use on a graphic designer to create the infographics you need during this time.

5. Get On Social Media

Get on social media

We’ve said it before and we will say it again, get on social media. You don’t need to pay for Facebook ads or boost your posts to promote your business either.

We know not everyone loves to be on it as much as you need to market well, but there are still many people who use multiple social media platforms every single day.

Social media is free, it’s great for engagement, it’s easy to use – and you know your audience is already on at least one of the major platforms.

Make sure you find where your target audience is, and how to best engage with them so that you don’t spread yourself too thin trying to use everything you hear about.

However, do make sure you take a look at Facebook or Twitter to see if it’s a good match for your business and audience.

There are other social networks that are regularly used and are easy to push any new content on; such as Reddit, LinkedIn, and Pinterest to mention a few.

6. Repurpose Content To Work On All Platforms

You don’t need to reinvent the wheel to get some momentum with content marketing. Once you have a new event or a blog post written up, you can use it on all of your media platforms to maximize your reach.

It just takes a bit of editing or re-formatting to take one story and make it work for a picture focused platform like Pinterest, or a conversational one like Reddit.

For example, if you write a great blog, also create a nice graphic with a quote or statistic so you can quickly share it across other platforms.

Publishing on multiple platforms doesn’t have to take all of your time if you work smart instead of just work hard. You can re-word longer ideas to fit into a Tweet, or expound on data to make it a full story or a video.

Whatever you have, you can use it to engage with your audience anywhere.

Don’t be afraid of using old stories. You can repost from last year as a throwback. Many people will still not have seen the information. If it’s still good content, there’s no shame in sharing it again.

Need Help With Small Business Marketing?

We hope our list has helped you, and we do have more small business marketing tips to share. If you would like to stay updated on the latest online marketing trends and tips, sign up for our email list.

If you’re ready to take action and need help with your digital marketing strategy, fill out the form below and get a free consultation from our online marketing team!

Fill out my online form.

How Technology Changed Advertising

After realizing we all survived Y2K, the 2010s hosted many societal changes like the rise of social media, two royal weddings, and the Game of Thrones phenomenon. We started the decade with the release of Instagram and Snapchat, which have become essential aspects of daily life and career building.

Just ten years ago, these platforms did not exist.  Now companies hire teams of experts, spending millions of dollars, to craft their social media presence.

Submerged in Social Media

Before dog filters and viral memes, the marketing industry-focused their budgets on TV commercials, newspaper ads, and radio sponsors.

It is no secret that newspapers and magazines have been replaced with YouTube and Instagram, and advertisements follow the masses. Through the decade, the dramatic rise in social media site usage has altered the advertising industry’s role in society.

Elevare_Social_Media_facebook

In 2010, Morgan Stanley executive Mary Meeker gave a presentation on digital advertising opportunities. Meeker pointed out that companies spend 39% of their advertising budgets on television, while only 13% goes to internet advertisement.  She estimated that it was a missed opportunity evaluated at $50 billion.

In later years, a PwC report evaluated the 2017 U.S. advertising market size as $86.4 billion online, while TV came in lower at around $71 billion.

It seems that the marketing industry took Meeker’s advice, and learned from their past mistakes. The past decade has tipped the scale in favor of the internet, increasing the opportunity for digital marketing.

Multimedia messaging app Snapchat has made just over $1 billion in revenue since its 2011 release. Advertising accounts for a whopping 99% of the 2018 revenue evaluation after introducing the ‘Discover’ feature, where users can view content from a variety of other media sources.

The app has also introduced sponsored filters such as Taco Bell’s Super Bowl filter which was viewed 224 million times. As more effort was focused on targeted ad placement for its younger audience, Snapchat’s U.S. ad revenue increased by 89% between 2016 and 2017.

At what cost?

The rise of the internet and digital marketing has also come at a price, as user privacy is under suspicion. Voice-activated assistants like Alexa or Siri listen for their programmed commands and record everything in earshot along the way.

Within the last decade, privacy concerns have evolved from a debatable skepticism to a confirmed fear. Google confirmed that it’s Google Assistant does record user interactions for employees to review.

Google claimed only 0.2% of all audio snippets fall under review.  The fact that Google employees are listening to any private conversations is a problem in itself.

Social media platforms can then take this information, along with search history and messages, and use it to personalize advertisements. If a user posts, messages, and searches about an upcoming trip to their favorite amusement park, odds are they will see amusement park advertisements pop up all over their social media feed.

In the past few years, Facebook has become the antagonist in this internet privacy story.  After all, they were accused of selling user’s personal data to advertisers. While the technological powerhouse has denied selling data, they have in fact sold advertisers access to their users.

Facebook may not collect all personal data to ship to the highest bidder, they do, however, sell access for companies to advertise.

Brand Clarity

Advancing into the digital age, consumers are now smarter than marketing professionals would like to admit. In 2010, the world had 1.99 billion internet users, a number that jumped to 4.54 billion users in just ten years.  Internet users now make up 59% of the global population. With so much access to the internet, it is easy to find any brand or product.  This has built the necessity for companies to be more transparent than ever.

In the past, if a television commercial claimed their product was organic or ethically made, the consumer had no reason not to believe it- but widespread internet accessibility challenges claim.

Old_Spice_Smell_Like_Man_Elevare

Rather than sell consumers with a fictional story like campaigns of the past, modern marketing revolves around the testimonies of trusted social media personalities.  Old Spice’s popular 2010 commercial “The Man Your Man Could Smell Like” featured a satirical story, claiming Old Spice deodorant could make a man the ideal romantic partner. Now, up and coming hair-care brand Function of Beauty markets their product solely through social media influencers hired to post candid videos sharing their honest endorsement.

With transparency so accessible, honest endorsements are a great brand strategy.

What will the future hold?

As internet usage increased, digital platforms have spoken.  They have chosen the path of advertisement-based media. This choice continues to define the way users consume digital media throughout the decade.

After the past few years of weaving through a maze of pop-up ads just to read an article, I think I speak for everyone when I say monetizing digital consumption is getting old. Many users have taken to ad blocking sites, paying to remove advertisements from internet searches and social media feeds.

According to a PageFair report, 615 million devices were using ad blocking technology in 2017. These numbers are projected to only increase as more and more frustrated users would rather break the bank than watch another Candy Crush commercial.

While this may be a temporary solution, changing the advertisement-heavy online culture should start with the companies. If platforms can meet frustrated consumers halfway, both can establish a middle ground where companies profit and users are not bombarded with over-advertisement. Check out our blog on Making Money with Social Media to learn more about monetizing social media.

As the decade comes to a close, the door to online marketing has swung open. With growing accessibility and usage, online platforms are replacing traditional entertainment media and taking the advertisement industry along for the ride.

 

Fill out my online form.

7 Restoration Company Websites You Need to See

A quick online search for restoration companies shows what most of us already know — this service industry isn’t on the forefront of ground-breaking web design. However, we’ve seen how an updated website can help restoration companies bring in more business and boost search engine rankings.

To help inspire an upcoming redesign, we’re sharing the best restoration company websites we’ve seen to date.

How we selected the restoration company websites

Using the expertise of our web development, graphic design, and branding teams, we evaluated each site based on UX/UI design best practices and overall branding. We also looked at the quality of response time, visuals, navigation, layout, font use, and clarity of information. In no specific order, here are the top seven restoration company websites.

Certified Restoration, Inc. – San Diego, CA

Providing fire, flood, and mold services, Certified Restoration has a clean and simple site design that makes the page easy to navigate. The deep blue and burnt orange color palette makes important information stand out, while the simple animations and transitions add interest as you scroll through. The navigation makes it simple to learn more about the company services, and each page leads the viewer deeper into the website. Throughout each page, the subtle section breaks make it easy to take in chunks of industry-specific information without getting overwhelmed. We also really like the company’s use of customer reviews and service guarantees to draw in visitors and encourage brand trust. Certified Restoration has an all-around clean, simple site that’s attractive and pain-free to scroll through.

Screenshot of Certified Restoration Inc. homepage.

 

Simply Contents LLC – Southern California & Olympia, WA

Although the Simply Contents website is a theme site, it earned a spot on our list for its functionality, color choices, and clarity of information. The site makes it easy to understand services not many have heard of unless they’ve experienced a fire or water disasters, catering to the customer first. Since it is a single page site, it lacks the diversity and depth offered with custom websites. However, this layout also encourages visitors to contact the company for more information or to request a quote.

Screenshot of the Simply Contents homepage. Simply Contents are emergency & disaster inventory packing specialists in Southern California & Olympia, WA.

 

Rapid Dry Restoration – Northern Colorado

Another custom design, the Rapid Dry Restoration website is a clean design and easy to navigate. The blue and red color palette makes for cohesive branding and is also used throughout the site images. Simple animations on buttons and a rotating header add visual interest without being overly interactive. It’s easy to understand the services this restoration company provides and the permanent header is a great call to action for visitors seeking immediate emergency help.

Screenshot of the Rapid Dry Restoration homepage.

Rapid Dry Restoration is a water damage restoration company in Northern Colorado.

 

Service First Restoration – Southern California

From first impressions of the Service First Restoration page, you see a person pulling back a visual layer of effect. This shows the old, destroyed property being peeled away as a beautiful, modern look is revealed. This visual effect speaks huge volumes for storytelling! This opening story is further emphasized with a nice quote at the bottom of the slider,  that brings it all together! The menu is clean and simple, the site design has a great palette of two tones of color (blue and orange) with nice white space filling in the remainder. This site is definitely an example of great design and brand messaging.

Screenshot of Service First Restoration Inc. homepage.

Service First Restoration Inc. is a professional damage reconstruction based in Southern California.

 

American Fire Restoration LLC – New York Metro Area

Rounding out our top restoration company websites is American Fire Restoration based out of New York. This company switched up the traditional theme by adding their own flair with services boxes under the hero image and a fully-functioning footer navigation. The sections are divided nicely, making it easy to transition from services to the company’s mission statement. Overall, this a well-designed theme that does its job getting information across and sharing details to potential customers.

Screenshot of the American Fire Restoration homepage.

American Fire Restoration, LLC is an emergency restoration company in the New York Metro Area.

 

Accuworks – Nashville, TN

Among restoration companies, great minds clearly think alike. Once again employing a blue and orange palette, Nashville-based Accuworks takes a more subtle approach to this attractive color combination. Accuworks’ hues are some of the darker ones we’ve seen – and very easy on the eyes. A soothing navy blue tone is the primary color throughout the site. The contrasting orange brings the eyes to links and calls to action, expertly drawing the user’s focus and inviting them to explore the site. A video featuring President Jeff Stockton serves as the focal point of the home page, even matching his madras shirt to the website’s color scheme. Each staff photo on the “About Us” page follows suit with appropriate coordinating orange and blue attire. Some thought has clearly been put into emphasizing the brand’s signature colors.

Screenshot of Accuworks homepage.

Accuworks is a restoration service company based in Nashville, TN

 

TMP Cleaning & Restoration Services – Eastern Massachusetts

While utilizing a premium WordPress theme, TMP Cleaning & Restoration Services of eastern Massachusetts has certainly made this template their own. Above-the-fold content features a handful of striking images, each featuring a call to action for a particular service. TMP boldly emphasizes their 24/7 service in the main navigation menu, giving customers confidence that their home is protected day or night. When viewing the website on a phone, this mobile-responsive design hides the larger menu options, but keeps their hotline number and service hours prominently displayed – which is fantastic in the event that your desktop has been damaged in a fire or flood. The navigation also breaks down their services between residential and commercial, so users can easily find information specific to their unique property needs.

Screenshot of TMP Cleaning & Restoration Services homepage.

TMP Cleaning & Restoration Services is a restoration company based in Eastern Massachusetts.

 

Key Takeaways From The Restoration Web Designs

Looking through these restoration company websites, it’s easy to see how simple graphics, easy navigation, and attention to a cohesive color scheme can make or break a site. Amazingly, the reason these restoration companies stood out is largely due to the lack of web design competition in the respective industry. For restoration and service industry websites, it goes to show that a little effort can pay major returns when it comes to investing time and effort into a great, well-designed website.

Looking to improve your website and marketing? Fill out the form below to get started!

Fill out my online form.

Why CRM is Important for Organizations

CRM stands for Customer Relationship Management, which is a term that refers to practices, strategies, and technologies companies use to manage and analyze customer interactions and data. Keeping the customer at the heart of your company’s strategy is key to building your brand.

Running a business is tough. As a small business owner, CRMs provide reassurance. This software was created to help companies effectively manage their customer base and to follow up on potential customers, so their efforts can be focused on other areas of the business.

Sounds pretty good, right? And yet, many companies will try to bypass investing in a software to support customer relationship management.

Why Excel is Not the Answer

At this point, you may be asking yourself, “Wait, can’t I do all of this in Excel?”

If you are just starting out and have less than 5 customers, yes, you can input customer information manually into an Excel sheet. The problem with this approach is that it is not scalable; looking ahead, you will want to double or triple revenue, and the time you and your employees will have to take manually recording customer information is going to reduce the capability to follow up on valuable opportunities.

Another drawback is inputting customer information into different locations, or sheets make it difficult to analyze the information. In order to discover which strategies are working the best for your customer retention, you should be able to quickly view historical data. Viewing the complete history of your company’s interaction with a client sheds light on where things went wrong in unsuccessful transactions, or how customer loyalty was built through successful communications.

Diving Deeper into CRM

“CRM” is the name used for any system or model selected to manage a company’s interactions with its current or future clients or customers. Though the available software differs, the objective is to allow the company to follow customers throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention, thereby raising profits.

At its most basic level, CRM software consolidates customer information and documents into a single database.

Technical Offerings

Below are the things that a CRM can do for you. Each element takes a small bit of learning, but once you have the skills, you can greatly boost your sales success!

Sales Force Automation

Some CRM systems automate certain business functions of the sales cycle. This is especially useful for crafting personalized messages to follow up on lukewarm or cold leads that human sales personnel give up on or completely forget about. In sales, it’s rarely a “no,” it’s usually a “not right now.”

Marketing Automation

CRM tools with this feature can automate repetitive tasks to enhance marketing efforts. For example, when a new lead is generated via the customer entering their email address into a landing page, the system may automatically send newsletters and marketing materials to keep their interest.

Geolocation Technology

CRM software can include this type of technology, which creates geographically relevant marketing campaigns. One awesome application for this approach is for when disastrous weather occurs and the CRM software reaches out to check in on the customers’ well-being.

Workflow Automation

CRM systems help businesses streamline mundane workloads, enabling employees to focus on high-level tasks.

Follow the Customer

Some CRMs can be used to gain insight into customers’ digital behavior and preferences outside of your area. This is done with data created by mobile payment from a digital wallet and passbook technology that tracks the customer after they’ve left your site!

Human Resource Management

CRM systems can be used to help track internal company information, such as employee contact information and performance reviews.

Operational Benefits

Customer Snapshot. One place to store all of your customer information means you can easily generate reports to show the health of your customer relationships. Therefore, the software is fully aware of your customers’ needs so you don’t have to be.

Instant Metrics

Going along with this customer snapshot, you can generate reports on various aspects of your business automatically. This data can be used to see gaps in the customer relationships, forecast trends and plan for the future.

No Mixed or Duplicate Messages

Keep every member of your team on the same page. Does one customer need an immediate follow-up call? Does a customer relationship that has gone stale need a little rekindling? A solid CRM also means the chance for duplicate messages to be sent to the same customer is greatly reduced.

Personalization

Tracking offline and online activity allows organizations to personalize content and offer the greatest value to the customer.

Reminders

Integrate the CRM with your company calendars to relate important events or tasks with the relevant client. The CRM can also suggest suitable times to contact the customer.

Behavioral Analysis

As mentioned, some CRMs track the customer’s digital path after they’ve left your site. This path can provide valuable information your company can use to really know your customer, which helps to build buyer personas, provide value with relevant content, etc. When you are able to view real-time customer actions in everyday life, you have the opportunity to see where and how your product fits in with their lifestyle.

Companies are now trying to combine digital, mobile, social and offline CRM data. The implications for enhancing customer relationships with this data are expansive and, as consumers, it is something we can all look forward to experiencing.

Let’s Sum Up The Benefits

For most businesses that are just getting off the ground, departmental jobs are mixed across the company’s employees.

A CRM system synchronizes, automates and organizes all of the customer-facing areas within your company, from sales to marketing to customer service. By providing your employees with one centralized place for storing customer data, internal and external communications are promoted. Creating a snapshot of all of the data touch points is one of the challenges big companies face, which further supports the point that investing in a CRM system from the start is necessary, as it can be expanded as your company grows.

Interested in learning more ways to make your company grow?

Elevare works with you to create memorable experiences throughout the customer lifecycle using stunning web pages, digital advertising, and content marketing.

Just fill out the form below to get started with a free 30-minute consultation.

Fill out my online form.

Our Top 9 Picks for the Best Restaurant Websites in 2018

We all enjoy finding a delectable dining experience when we decide to cruise the town in search of the next eatery to please our pallets. But how do we search for this wonderful new place to indulge our cravings? At Elevare, we had a different kind of craving to satisfy. What restaurants had the best digital presentation of their food.

We decided to put our digital search skills to the test, searching restaurants around the nation to find the best online experience that satisfied our craving for a beautiful restaurant website. In the end, we found 9 stunning examples of what we thought a restaurant website should be.

From our research, we have to admit that most restaurant websites we found weren’t very exciting and didn’t provide clear information like directions or what’s on their menu. A shocking amount of restaurants still don’t even have a website! A great restaurant website should entice you to head straight to the restaurant to devour their delicious-looking food.

How We Chose the Top Restaurant Websites

While there are some fairly decent looking restaurant themes, we wanted to reward the eateries who created a custom website from scratch that is just as unique as their restaurants.

To the best of our knowledge, every restaurant website we choose is custom-made and utilizes the best practices of UI/UX design. The criteria we used to evaluate the sites include consistent branding, clear messaging, a custom, non-themed design, and typically was not a major chain. Here are our top 9 restaurant website picks in no particular order.

Yeah Burger

The first thing you notice about Yeah Burger’s website is the inviting images of their food in an artistic way. The sliding background is fun and interactive but doesn’t overpower the site. The text is still easy to read and the site is easy to navigate. The color scheme and images are warm and inviting and almost make you feel like you’ve walked into one of their restaurants. The whole site showcases their philosophy of “Keepin’ It Real”.

Yeah Burger featured on Elevare best restaurant website blog This website has inviting images of their food in an artistic way. Image credit: Yeah Burger

Farinella Italian Bakery

Farinella Italian Bakery Pizza & Panini’s website has a fun, family friendly look and almost feels like a carnival. They have very consistent branding throughout and display a great use of a serif font! The red and yellow are powerful, hunger-driving colors that are perfect for a busy Italian restaurant and also ties seamlessly with the colors of America’s favorite food, Pizza! We like that they make it easy to find the directions without even having to click on a seperate link and that you can quickly make a reservation or order online. That why is simple for customers to navigate if they are in a hurry.

Farinella Italian Bakery featured on Elevare best restaurant website blog A fun, family friendly look and almost feels like a carnival. Image credit: Farinella Italian Bakery

Michi Ramen

A simple, clean website with easy navigation is the crux of Michi Ramen’s website. It displays a great use of subtle colors to put the focus on their food and restaurant information. It’s not too busy or too robust and very clear to see what they offer. We like how they explain how to order your Ramen first to make the menu less confusing for first time visitors. Overall the website is well thought out and very user friendly

Michi Ramen featured on Elevare best restaurant website blog A display of great use of subtle colors to put the focus on their food and restaurant information. Image credit: Michi Ramen

Pizza Express

Ok ok, we made an exception here. Though we normally don’t include chain restaurants in our votes, Pizza Express’s website really stood out. It features a great use of simple color schemes. The white space is used very nicely to bring out the direction and flow of the user experience. The social widgets are well-styled and the verbiage is humorous and inviting at the same time. We love that their menu focuses on events like Mother’s Day and fun kid friendly events to show they have a family friendly atmosphere.

Pizza Express featured on Elevare best restaurant website blog The social widgets are well-styled and the verbiage is humorous and inviting. Image credit: Pizza Express

 

Caravan Restaurants

We are excited to present this in our list. We love the simple design and great use of space. The black and white, almost grunge feel is sophisticated at the same time as being industrial in nature. We have seen this trend in the past couple years, but Caravan Restaurants is one of the best at making it work! We also like that you are instantly directed to pick the restaurant closest to you, so you know are getting the most up to date information such as hours and menu items for that location. That also makes it seem like each location is its own separate restaurant, giving it a more local hometown feel.

Caravan Restaurants featured on Elevare best restaurant website blog

The black and white, grunge feel is sophisticated at the same time as being industrial in nature. Image credit: Caravan Restaurants

Little Goat

Little Goat is everything we wanted Flash sites to be back in the day. Though this site is not responsive as far as mobile implementation, we had to give props to the creativity and unique experience this site provides. From the illustrations and animations to the use of bold and light sans-serif fonts in a well-styled and interactive design, this pick is one of our favorite creative sites. Plus if they took that much to craft their website, just imagine how fun-for-your-mouth their food is going to be!

Little Goat featured on Elevare best restaurant website blog

For creativity and unique experience, this site provides a well-styled and interactive design. Image credit: Little Goat

 

Big Apple Hot Dogs

Flat design, parallax animations, and clever illustrations provide a fun and engaging experience for this New York Style Hot Dog Restaurant name appropriately as Big Apple Hot Dogs. The clever hot dog illustrations also give potentially boring menu descriptions a fun interactive feel to keep people browsing their website. Though the site is quick to browse, we know from development that this site was no easy feat. Tie it in with a seamless, responsive experience, this site is one of our favorites!

Big Apple Hot Dogs featured on Elevare best restaurant website blog

Flat design, parallax animations, and clever illustrations provide a fun and engaging experience. Image credit: Big Apple Hot Dogs

 

Salsa Brava Fresh Mexican Grill

When you think about Mexican restaurants, you usually think of vibrate colors and bold flavors. Salsa Brava’s website captures the essences of a great Mexican restaurant while still maintaining a simple and modern feel. The site is easy to navigate and very user friendly. The top banner pulls you in with delicious images of their food. Their color scheme utilizes red and yellow to make visitors hungry, but are also fun and festive without being too overpowering. Overall their website is fresh and lively just like their food.

Salsa Brava Fresh Mexican Grill featured on Elevare best restaurant website blog

The site captures the essences of a great Mexican restaurant while still maintaining a simple and modern feel. Image credit: Salsa Brava Fresh Mexican Grill

 

Urban Egg Eatery

Fun, inviting, and delicious-looking food make your eyes wide and your stomach growl!  Urban Egg’s website has a beautiful and bright color scheme perfect for a breakfast restaurant. It encourages the visitor to wake up and get ready for their day with a meal at this breakfast eatery. The site is easy to navigate and laid out with a nice array of information to help you find just what you are looking for.  An updated Instagram feed lets you know this restaurant is upbeat and social. We also like that the main focus of the website is the importance of community and how they donate to local charities and schools. You get the feeling that you will be treated like an important part of their family from the first time you walk into the restaurant.

Urban Egg Eatery featured on Elevare best restaurant website blog

A beautiful and bright color scheme perfect for a breakfast restaurant. Image credit: Urban Egg Eatery

 

Top Restaurant Website Takeaways

Searching for the top restaurant websites made it very apparent how important a well-designed website is to the user experience. To make a restaurant website stand out, it should be easy to navigate, have a clean design, bright and beautiful images, and utilize the best practice of UX/UI design, as well as showcasing the most important reason for going to that establishment; THE FOOD! It was even more baffling how many restaurants don’t even have a website.

* Feel like we missed an amazing restaurant website? Send your submission over to info@elevareagency.com.

Want Your Website to Look like One of These?

Elevare designs stunning custom restaurant websites that will set you apart in your industry. From beginning to end, we create a unique and amazing experience for you and your site visitors. If you want a site that’s like none other, look no further! Just fill out the form below to get started with a free 30 minute consultation.

Check out our review of “Our Top 6 Picks for the Best Roofing Websites in 2017“.

Fill out my online form.

How to Use Pinterest in Your Company’s Marketing Strategy

When you hear of Pinterest, do you automatically think of recipes, crafts, and endless hours spent scrolling through a sea of pins? While the social media platform has a reputation as a place for women, the number of men using Pinterest doubled in 2014. And though those numbers are two years old at the time of this blog, think of the number of potential customers for your business.

What is Pinterest?

Having dubbed itself as “the world’s catalog of ideas,” Pinterest is pretty much that. Launched in March 2010, the social media network features the ability to ‘pin’ anything that can be found on the internet to user created boards. The platform is commonly known for its collections of recipes and crafts, but if it catches a person’s eye, it can be saved.

Think of the boards as digital bulletin boards without losing push pins in the process. Boards are used to organize ideas and break user’s interests into categories. You can have as few or as many boards as you like. The author of this blog personally has 25 different boards on their Pinterest account. The boards I use most often are titled ‘running,’ ‘film photography,’ ‘food,’ ‘apartment decor,’ ‘yarn,’ and what I call ‘wardrobe updating.’ Secret boards were introduced in 2012 and allow only the creator of the board to view the contents, unless they add a collaborator to also pin.

How Does It Benefit Any Business?

Businesses of any size can reap absolute benefits from using Pinterest. It is a great source for back links. These are a crucial SEO ranking signal and a boost to your overall visibility online. It also falls under referral traffic which is argued by some as the number one benefit of Pinterest to any business.

Think of Pinterest as another way to show off and share your knowledge of your specific business or industry. As an image based platform, if you include even a single image or graphic on every page of your website, that is an opportunity for someone to pin your content. A single pin can be active for more than a year on Pinterest, a phenomena addressed further in a moment.

People can link to your content via widgets. What is a widget? It isn’t an abstract object from a fourth grade math problem. Instead, it’s the little red ‘Save’ button that usually appears on a photo when you hover the cursor over it for a few seconds. Widgets can be created for any photo or graphic you have on your website, opening the door for visitors to share every inch of your website.

Does Pinterest Help My Content Stay Fresher than Twitter?

It’s an ongoing strategy session for marketers and businesses who use online marketing alike. How do you get your content in front of people and keep it there, or at least for a few minutes for engagement? We’ve all seen how quickly tweets are pushed down a Twitter feed and Facebook posts are constantly adjusted by the platform’s algorithms. What worked last month – or even last week – could soon be outdated.

Enter Pinterest and its ability to see pins for content that is more than a few days old. If you’ve used Pinterest for any amount of time, you’ve seen pins that are at least a year or two old. How does this happen? One person liked that content and saved it to a board. Someone new came along, began following that person, also took an interest in it, and saved the pin. The cycle keeps moving along as long as Pinterest exists.

Exactly how many pins on Pinterest are re-pins? According to a September 2015 infographic from Social Marketing Writing, 80 percent. When you think of the 72.5 million people who use Pinterest, that’s a lot of pins floating on the internet since early 2010 and high odds of your content being continuously recycled.

How to Engage with Other Users

Like any social media platform, there are many ways you can engage with users. Our favorites for Pinterest start with the simple fact that people love sales, discounts, coupons, and any way to save a little money. Take advantage of Pinterest’s image base to share sales and drive traffic to your website or brick-and-mortar store.

Give your followers more opportunities to interact by using several images on each of your web pages. This goes back to the widgets discussed earlier in this blog. The more options people have, the more likely Pinterest users visiting your website will pin content.

If you’re looking to give your overall search engine optimization efforts another boost, take advantage of rich pins. Consider these citations specifically for Pinterest, individual pins that use meta-tags. Articles or mostly text content will have a headline, the author, story description, and link in its pin. A product or service can have real-time pricing, availability, and where to buy included. Not only are you giving yourself a little help in the SEO department, you’re giving your customers even more valuable information about your company and services.

Don’t be afraid to respond to questions and comments left on your pins. Like any other social media network, Pinterest provides space at the bottom of each pin to comment. You can also tag a person which will notify them of the comment on the pin. Just remember to follow the basics of responding to online comments at all times.

How Can Elevare Help Me?

While we can’t help you cull out the many delicious looking recipes that you’ll make someday from your boards, we can give your business another boost online. Pinterest may have started out as a place for people to save recipes and plan weddings, but we know it’s grown to much more than that. Whether it’s helping you build a strategy to further engage your customers or create a plan for restarting a listless campaign, we can help you use Pinterest to grow your business and bottom line.

Are you ready to grow your social media presence? Elevare has had great success helping people with social media goals including awareness campaigns for new business launches and conversion campaigns to grow revenue.

To get started, fill out the form below and we will contact you within the hour to start the conversation towards your success!



Does My Newest Product or Service Need a New Domain or Website?

The hours, weeks, and months spent bringing a new product or service for your business from an idea to reality have reached the end. In the next phase, you’ll introduce it to your current and potential customers, expanding your business in the process. Congratulations!

But there’s one sticking point in this final phase – a friend of a friend heard that you’re supposed to create a new domain name and or website for the new offering. A new website? You may be now thinking of the weeks it took to create your current business website and wondering how you missed budgeting for such time and expense for this new offering to have a website. No need to hit the panic button and bring the scheduled introduction to a halt, you don’t need a new domain or website for a new product or service. Sure, if you have limitless marketing money for such things, this could be an option. But for many businesses, creating a new domain or website to promote an individual product or service is unnecessary.

Instead, there are many ways you can approach your new product or service in terms of promotion. Commonly, businesses use campaigns, landing pages, and content offers to spread the word. It doesn’t matter which of these routes you choose, any promotion will require planning, organizing, and strategy long before the promotion itself begins.

Campaign

There are two ways you can approach using a campaign to promote a new product or service – the Apple way or the Beyonce way. For Apple, the lead up to the launch happens over weeks and months, leaning on social media and using it to your advantage. The Beyonce way has little or no buzz before the product arrives innocuously overnight, but quickly gains steam through word-of-mouth and digital marketing.

Social Media

We talk all of the time about the power of social media, but it’s easy to overdo it during a campaign. With so many ideas and concepts for posts coming together, we understand the excitement. Post variation is nearly required but with a little flowing creativity, they can be quite effective. Snap a quick photo of someone writing notes on the project or a short video of behind the scenes production without giving away details is common. Custom hashtags fit perfectly in here and can help build anticipation around the impending launch. Encourage your followers, fans, and customers to join in with the hashtags. The same hashtags can be used for a Twitter chat to continue promoting the offering once it has launched, for example.

Email Marketing

Another steadfast way to get the word out about a new product or service is through email marketing. With the various segmented email lists you have, target those who the new product or service would help or address an issue they have. This can be known based on customer feedback or based on a buyer persona. Offer behind the scenes photos and or videos of the creation process to your email subscribers and house everything on email-only landing pages. Letting people in on the process is another way to use email marketing for engagement.

Traditional Mailers

While not the first move for new product or service launches in the digital age, traditional mailers can still reach customers who aren’t active on social media and email. Self-mailers and postcards are popular sizes and leave plenty of room for letting people know about the new offering through whatever attention grabbing design and copy you come up with.

Landing Pages

Any landing page created for the new offering should be specifically tied to the marketing campaign. The product page will have content aimed to appeal to all customers of your business, with education as the main goal. Using landing pages for a new offering removes most of the usual distractions found on product pages and keeps the focus on the new item with a single message.

Landing pages generally take one of three forms. The most common are the short and simple click through. This page takes a customer directly to the shopping cart or calendar to book an appointment, for example. A lead capturing page looks to collect information about people interested in the product or service with emails to follow up afterward. A microsite is meant to be its own mini-website within your existing website, including with its own URL. These are usually used for large campaigns for brand launches or a popular product.

Content Offer

Having a content offer attached to the new offering can sweeten the pot, per say, whether it is a discount, coupon, free consultation or trial, or demonstration. Whatever you decide to go with, be triple sure it is high quality and has a value to your audience. People don’t like to give out their contact information for little in return. Conversely, putting your best foot forward will lead to repeat customers and hopefully new ones as returning customers tell friends and family about your business. Also, previously created blogs related to your new offering can be packaged and used as an additional content offer.

How Can Online Marketing Help a Company Spread the Word About New Services or Products?

It’s all about the strategy and planning you put into the marketing of your new offering. Online marketing is the final product of everything you do leading up to the launch itself. It also gives you yet another presence online. Using online marketing can be viewed as an example of how engaged your company is with all things digital and that you understand the importance of it.

Elevare Can Launch Your Product to New Heights

Whether you’re launching your first or seventh new product or service, Elevare can help you reach as many current and potential customers as possible. strong background in local search citations, marketing, social media and more. working with clients from before, during, and after a campaign is finished, our goal is you to have as much success as possible. Whatever your plan is, we’re here to help put it in motion.

Let Us Help You Promote Your Product or Service Effectively. Get a FREE 30 Minute Consultation!

We would like to offer you a FREE 30 minute consultation to review your product or service and help launch your business to new heights. Just fill out the form below and our marketing specialist will contact you within the hour!

Should We Change Our Business Name or Brand?

When you started your company, whether six months or many years ago, odds are you offered certain products or services. Flash forward to present day and the idea you had has flourished, growing well beyond your initial offerings.

When the business started, the company name aligned perfectly with your products and/or services. Now that you’ve grown well beyond humble beginnings, that name doesn’t encompass your full brand or offerings. Or if it does, it may be only one or two original offerings.

The question at hand, unfortunately, doesn’t have a black and white answer, instead is fraught with gray areas. Should we change our business name or brand to reflect our current offerings?

We have compiled the most important areas companies of all size should take into consideration when decided if a rebrand is necessary.

 

Why Might There Be a Need to Consider a Rebrand?

The why behind considering a change of any magnitude to your brand has a great effect on how you’ll proceed. Is the change due to a merger of two companies where a new brand will be necessary? Has your brand become stagnant and could use a makeover? Does your current brand not engage new customers the way you had hoped?

If the company is a relatively new business, say under 2 years old, you could most likely make a relatively seamlessly switch. Remember that all social profiles, pages, web pages, citations, and anything else you have online will need to be updated with the new branding. The Big 3 (Facebook, Twitter, LinkedIn) have different allowances and rules for changing profile information.

 

What Is the Cost of Building a New Brand?

As with any project, the best thing to start with is a budget for how much the project will cost, the cost of building a new brand also has many variables and therefore many different answers. Fear not, however, because Elevare has the experience to help guide you and your business through this process and help cover all the bases.

In today’s market, general startup businesses usually spend between $2,000 to $10,000 on startup costs for branding, design, websites, marketing consultations and more. On the other hand, established small businesses can spend upwards of $20,000 to $60,000 to rebrand. The size of the company and overhead, website size, and a number of products or services offered factor into how much the project will cost.

 

Are There Any Legal Changes to the Company?

Even if your brand is staying the same, a name change will carry legal requirements and considerations, in addition to a few common courtesies to others. The Small Business Administration has several recommendations for businesses in the process of or considering a name change.

Check trademarks and available domain names. Even a variation of a name could be trademarked and cause legal issues down the road, regardless of if you or others think it’s different enough. If your domain name will be changing, be proactive early in the process. See if one or several possible new business names and or variations are available. This will lessen the stress should you find out your first or second choice is already taken.

All business types except for sole proprietors should notify their secretary of state to change business names. During this process is when you’ll be notified or discover if the name you’re looking to change to is already in use by your state or another business.

The IRS along with state and local revenue agencies will need to be notified of any name changes for your business. Additionally, business licenses and permits will need to be updated to reflect any name change. Usually, a small business falls under a category of a sole proprietor, corporation, or partnership and doesn’t need to change its employer identification number (EIN) with a name change. But, we recommend checking with the IRS to cover your bases and lessen the chances of a tax surprise in the future.

Under the area of common courtesies, you’ll want to develop a plan to notify your customers of a business name change and have the change reflected on all loan paperwork, leases, bank accounts, and other important paperwork.

 

Want Even More for Your Business?

Are you looking to drive more traffic, leads, and sales to your website? We are offering our readers a FREE and essential new eBook called:

25 WEBSITE MUST HAVES TO INCREASE TRAFFIC, LEADS, AND SALES

Yes, I want to Increase Business From my Website!

 

 

Should I Survey My Customers?

If at all possible, ask your key customers their opinion on the pending name change before it happens. Nobody likes to be blindsided. It’s another way to show your customers that you appreciate the relationship you have with one another. Allowing input can further build those relationships and potentially avoid launching a rebranding that is rejected by new and old customers alike.

Blind surveys to customers will give invaluable insight and honesty you can consider and work with during the rebranding process. Remember to tip off vendors and suppliers as they will need to update paperwork on their end.

Surveying customers can also lead to the discovery of information you didn’t expect. Perhaps it’s not your brand at all that’s an issue, but they left because of a service or product you used to offer but don’t anymore. Getting this information during this process is crucial to understanding your need for a rebrand.

 

What Kind of Marketing Will Be Involved in This Change?

Again, this hinges on the size of your business. The bigger the business, the more costly the rebrand is going to be. Consider everything your business uses in its marketing. Common areas that will need to be involved include:

  • Corporate identity/product packaging such as letterhead
  • Business cards
  • Promotional materials
  • Signage
  • Any printed materials.
  • Sales materials and tools such as website, brochures, presentation materials, and templates.
  • Interactive tools such as an email newsletter, branding used on other websites not your own, and company blog.

 

What Are the Pros and or Cons to Changing Your Business Name or Brand?

Possible reasons you may need a rebranding could include customers don’t engage with your company like they used to, competition in the area has grown and your company’s image is stagnant, or you want a modernized look and feel to your brand.

Regardless, if you are considering a rebrand there’s something that you feel needs changing. One of the best things you can do is write a list of pros and cons regarding the change, why you feel it’s necessary and if there are any other issues that may be affecting your decision.

Is there disconnect between your company, offerings, and customers at this point, possibly leaving everyone a bit out of the loop? A change can be an exciting time for the business and customers alike, giving a fresh spark for everyone.

A branding change can be a fun, exciting process for all those involved. Putting everything on the table and working to cover all the angles will help to ensure your success. Remember that a clear plan will help to abate current customer confusion, and that communication is key. A rebranding announcement on social media, press release, even emails to current clients are all very important during launch phase.

 

What’s the Final Conclusion on Whether a Change Should Be Made?

There’s a lot to look at and consider when the question of changing your business name or brand is raised. If you do decide that a change could give your company the persona it needs after years of growth, Elevare can help you from the first day to the final day.

We also offer free consultations and free estimates to companies creating a new company and brand or considering a change to their current one. We can help you discover the best solution to move forward with growing your company and making your vision a reality.