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Archive for the ‘Nonprofit’ Category

Top 5 Ways to Leverage Newsletters for Nonprofit Fundraising

Running a nonprofit organization is hard. More specifically, marketing a nonprofit can be hard. With countless amazing organizations out there, some find it difficult to attract loyal donors. If done right, email newsletters can be an incredible asset for your nonprofit fundraising strategy.

5 Nonprofit Newsletter Tips

The purpose of your nonprofit’s newsletter is multifold. Email marketing is highly effective! Putting out a weekly or monthly newsletter is great way to keep in touch with your audience base and help retain interest over a longer period of time.

It is also a fantastic opportunity in which you can advertise upcoming events, notify people about fundraising events, raise money, highlight updates or simply keep in touch with you donors.

Whether you’re justing starting out setting up your newsletter or you need a few ideas, keep reading!

Below are a few things your newsletter needs to garner success.

1. Donor & Board Member Spotlights

One large part of creating a newsletter is establishing unique and consistent columns.

As nonprofit donors, your audience is clearly a giving group. However, their charitable spirit does not mean they would not like recognition of their generosity.

Give them a pat on the back. Spotlighting donors in each newsletter offers a positive affirmation to push them to become loyal supporters.

A spotlight section will also show your followers how much you value their support. Not only is their donation going toward an amazing cause, but it is also appreciated by your team.

Treat your donors like family and your community will follow suit.

Top 5 Ways to Leverage Newsletters For Nonprofit Fundraising

2. Write Quality Content

Tell a story.

If you don’t hook your audience within the first two sentences, they will likely click away. Use your newsletters to pull your readers in and tell a story.

Nonprofit organizations like the Be Positive Foundation support childhood cancer patients and their families through medical treatment while also funding key research. When working with such emotional and sensitive situations, the foundation uses photos, videos, and thank you notes from patients in their email newsletters to pull at their reader’s heartstrings.

When you donate to organizations like Be Positive, you send donations off with no real benchmark of your effect on the children’s lives. However, when the newsletters include firsthand stories from affected children, donors know they are truly making a difference.

Let your storytelling speak for itself. Connect to your readers with a shared empathy and keep the emotional connection alive between donations.

3. Celebrate Successful Statistics

If your friends jumped off a bridge, would you?

Every frustrated teenager has heard this response from a parent when begging to do what everyone else is doing.

So, if everyone else is donating to a nonprofit, would you?

People like to be validated in their actions. When users see other people doing something, they are more inclined to try it themselves. Use your email newsletter to share benchmarks and analytics.

Did your organization hit a new social media follower goal this month? Share it!

Looking for some inspiration from other successful nonprofit campaigns? Check out the ultimate nonprofit marketing guide here.

4. Add a Call To Action

A newsletter is nothing without a solid CTA.

You can share all the positive information you want, but to turn interested readers into leads, you must include a path to do so.

At the end of every newsletter, summarize your organization with a question for your audience.

Do you want to help a child in need? Are rescue animals a passion of yours?

When writing these CTAs, make sure that the answer to these questions is an unquestionable yes for your readers. As they nod their head along in agreement, provide a place for them to take this newfound need.

Provide embedded links and buttons that lead to your website, donation pages, and other resources.

5. Don’t Miss Out On Mobile

Have you ever opened an email or website on your phone to find the design has glitched?

Immediate click off.

When sites are optimized for computers, they are not made to be opened on a mobile device. This creates funky visuals, misplaced buttons, and an incorrect layout.

While most people write and design email newsletters on a computer, 61.9% of email opens happen on a mobile device according to Adestra.

One easy way to avoid readers abandoning your newsletter is the mobile layout. Ensure your newsletter can be easily accessed and read on any kind of device, especially a mobile phone.

This also applies to embedded links and buttons that should lead readers to an external location like Instagram, Facebook, or Google.

Top 5 Ways to Leverage Newsletters for Nonprofit Fundraising

Setup Your Newsletter for Nonprofit Fundraising

With a few consistent columns, great visual graphics, and positive community connection, your newsletter is sure to boost donations and keep your followers engaged. Newsletters can be a very effective marketing strategy for your nonprofit and a great way to help drive money towards a fundraising campaign.

Whether you’re looking to increase online donations or simply help bolster your fundraising efforts, newsletter could be part of the answer.

While these tips and tricks will assist your organization in developing a successful newsletter, the trusted team at Elevare has years of experience helping nonprofits increase donations.

Schedule a free consultation today!

The Ultimate Nonprofit Marketing Guide of 2021

In 2016, there were over 1.5 million registered non-profit organizations in the world.

Additionally, around 63 million volunteers work tirelessly every year to help the vision of nonprofits come to life.

When you think about it, that’s a lot of good humanity is doing in the world!

However, not every nonprofit gets the attention it deserves. This is where branding and marketing play a critical role in the success of your nonprofit!

Table of Contents:

When your organization is smaller, your marketing efforts are constantly challenged to do more with as small a budget as possible – especially in the nonprofit sector.

We have put our years of experience in helping organizations like yours into this ultimate nonprofit marketing guide.

This guide is packed with resources and the important information you should know to effectively market your organization.

While your particular organization may not operate for profit, you can still benefit from increasing donations and raising awareness.

Did you know that organizations with aligned sales and marketing initiatives enjoy a 36% higher customer retention rate?

Many nonprofits do not realize they must run their organizations similarly to for-profits. Bringing in new donors and initiating more repeat donations is more important than ever.

Save and bookmark this guide for later.

The Ultimate Nonprofit Marketing Guide

How Nonprofits Can Benefit From Marketing

The most difficult part of running a successful nonprofit is wearing so many hats.

Your organization most likely takes up most of your time.

Yet, with millions of nonprofits in the United States alone, having a passion does not always equate to making money.

The reality is this – to stand out, you must build awareness and help potential donors sift through the crowd of nonprofits.

Branding is all about creating meaningful and impactful experiences that can have an extraordinarily positive impact on your business and those you serve.

Marketing is a powerful tool that can be yielded to help grow your brand to help more people and better serve your community.

Not only does branding and marketing help you attract and bring in new supporters, but it can also assist in better connecting with donors and engaging with your community on a daily basis.

The Ultimate Nonprofit Marketing Guide 2021

Below are a few more reasons why nonprofit marketing is worth the investment.

Marketing Increases Awareness

Many nonprofit founders don’t like to view their mission as a business.

Interestingly, however, the most success nonprofits look at themselves as a brand; a symbol of the vision they hope for the world.

As a brand, in order to reach a new audience or expand your audience, you must raise awareness.

Marketing efforts assist in this process of reaching a broader audience and spreading the word about your cause and your organization’s efforts.

Marketing Raises Funds

With greater awareness, comes more funding!

The more people you reach the more donations will come in.

Marketing and fundraising go side-by-side. The broader the audience, the more funding can be brought in.

Marketing Drives Donors, Repeat Donations, And Volunteer Support

At the end of the day, you need people to be lifetime supporters, not single instance donors.

You want them to get involved and stay that way. Marketing can help you not only reach the right people but keep them involved.

This can be through a variety of ways, either through in-person events and fundraisers or virtually through blogs and social media.

If people care about your mission, they are more likely to stay and keep donating their money and time.

For example, many nonprofits offer monthly giving programs such as this notable one from Charity: Water.

Boy holds water given by Charity: Water.

Nonprofit Marketing Promotes Your Mission And Services

Finally, nonprofit marketing helps to promote you and your services.

Donations, awareness, and volunteers are all part of a thriving nonprofit. However, marketing can help get the word out about those you are actually helping!

The bigger the audience that knows about your organization, the more people that will help.

These are just a few reasons why your nonprofit should consider implementing a nonprofit marketing strategy today.

The Ultimate Nonprofit Marketing Guide

Nonprofit Definitions

Whether you have been in the nonprofit industry for years, or are just starting out, it’s important to know your definitions! We have compiled a list of the most important terms you should know about the nonprofit sector.

Nonprofit

A business or organization is a nonprofit if its main purpose isn’t to make money for its owners. Nonprofits usually raise money for charities.

501(c)(3)

This term refers to a portion of the U.S. Internal Revenue Code and a specific tax category for nonprofit organizations. If nonprofits meet the requirements, then they are legally exempt from federal income tax.

Board Member

The Board of Directors is the governing body of a nonprofit. Individuals who sit on the board are responsible for overseeing the organization’s activities, and regularly discuss the management and operations of the organization.

Executive Director

The director oversees all firing, hiring, compliance, and other administrative duties within a nonprofit. They are also responsible for managing all financial practices such as fundraising.

Donor

A donor is an individual or organization that provides financial support to the nonprofit.

Donation

This is the money given by the donor to be used only by the nonprofit.

Form 990

While nonprofit organizations do not have to pay taxes, they must file a form with the IRS – a Form 990. This 990 ensures that the nonprofit conducts its business in a responsible manner.

Foundation

Foundations are organizations that did not qualify as public charities. They are very similar to nonprofits, except money for a foundation usually comes from a family or a corporate entity, whereas nonprofit money often comes from their revenues.

Fundraising

Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies.

Grant

A grant is a financial donation that is given to an organization, typically by a foundation or corporation.

Press Release

A press release is an official statement given by members of the news media for the purpose of giving information or making a public announcement.

Planned Giving

Planned giving refers to the solicitation of major gifts for a nonprofit organization, usually through a will, bequest, or trust. For many donors, planned giving is an opportunity for them to give their life new meaning after their death.

Pledge

A pledge is a verbal or written promise to donate a specific amount.

Target Population/ Target Demographic

The target audience or population is the entire market of potential customers your nonprofit identifies with.

Creating Your Own Ultimate Nonprofit Marketing Strategy in 7 Easy Steps

Now that you have an understanding of the terms associated with nonprofit marketing and you’re ready to get started, it’s time to start creating your strategy. Having a strategic approach to accomplishing your marketing goals can ensure the success of your campaign!

This can be accomplished in 7 easy steps.

1. Define Marketing Goals and Objectives

Before you start, the first and more important step is to define your goals and determine your objective. Then, focus your approach based on these definitions.

A great way to do this is to use the SMART framework. This is an acronym that stands for specific, measurable, achievable, relevant, and time-based. Each part of this framework works together to help you craft a goal that is carefully planned and trackable.

 

The Ultimate Nonprofit Marketing Guide 2021

2. Do Your Research On Your Market/Audience

This is easily the most time-consuming part of developing a comprehensive marketing plan. However, it is extremely important for success. You must understand your audience in order to effectively appeal to them.

This is also where nonprofit marketing differs from for-profit marketing. Your audience is different from the typical audience because nonprofits are targeting more than one group – donors, volunteers, and customers.

Your marketing strategy will differ based on your understanding of each group, and who you are talking to.

How do you determine your target audience and build a buyer persona? Do your research! Start googling.

How to create a buyer persona:

  • Determine demographics: Age, gender, location, education, etc
  • Determine professional demographics: industry, job, etc.
  • Evaluate values: What type of people are likely to donate/volunteer for your cause? What is important to them? What is the driving force behind their purchasing decisions?
  • Check out preferences: Where do these types of people get their media? What are their hobbies?
  • Also, determine the negatives: What characteristics do you not want in an ideal customer/donor?

By answering these questions, you can stitch together a donor persona.

3. Define Audience and Target Niche/Donors

After you fully understand your audience, you can more easily craft compelling copy for your campaigns and know where and how to reach them. Now that all of your questions are answered, zero in on your ideal/client or donor.

If you’d like more information of how to find your target audience check out this blog post.

4. Craft Key Messaging

Key messages are information that you want your audience to hear and remember about your organization.

Just like you have determined your audience, mission, and goals, it is also important to write key messages before launching your campaign in order for you to stay consistent.

Write out a few key messages before you start your campaign. This will ensure that all your marketing messages are similar and encompass the same intentions, no matter who takes over your social media accounts or marketing work.

Let’s look at an example for clarity. Let’s say that you are an animal rescue nonprofit.

An example of a key message: We honor and protect dogs and cats in our community by offering adoption and foster care services and shelter for abandoned animals.

However, you work with volunteers, donors, and those looking to adopt.

Donors: You can assist us in protecting animals in the community by donating with our monthly giving plan.

Supporters: We protect abandoned animals in our community, by offering 24/7 care for lost dogs and cats.

Customers: You can help abandoned animals, by adopting or fostering.

Through these three examples, you can clearly see how the message, while adapted for the audience, stays the same and true to its original purpose.

5. Determine Marketing Strategies

You should have your audience, mission, goals, and key messaging down. Now, it’s time to move on to determining which channels to use to deploy your message.

This is a step many marketers jump right to launching an ad campaign, posting to social media, or sending off an eblast. But wait! Tactical planning is an integral part of your nonprofit marketing plan’s success or failure.

Marketing tactics and strategies refer to the specific channels that will be used throughout your campaigns such as email, social media, or etc. Regardless of which ones you choose, be certain you conduct careful planning before you execute it.

Ask yourself these questions:

  • Who is managing our marketing campaign?
  • What is the budget?
  • Which social channels will we use?
  • What paid channels will we use?

There are so many different approaches to marketing effectively. If you aren’t sure which tactic to employ or which platform to use, that’s where we can help. We offer a free consultation where we can help you determine the best use of your resources! Contact us today and kick off your marketing goals.

6. Create content/plan

Finally, it is time to create some content! Whether you hire someone to help you curate and create the content, graphics, videos, blogs, etc, or you do it yourself, it’s time to get creative.

The hardest part of this process is to stay organized.

It’s important to delegate. Determine who will create the content necessary. You may need to hire someone or pay a freelancer for some work. Luckily there are some great sites out there for affordable freelancers such as Fiverr or Upwork.

If you are creating the content on your own, rather than hiring a professional, there’s plenty of free and affordable programs out there to make your life easier. A few apps we love for content creation are Canva, Google Suite, and Grammarly.

7. Analyze Success/Failure of Marketing Campaign

Success may take time as you fine-tune your message and strategies.

Don’t worry! Every few weeks, check on your metrics to see if your strategy is working. If you aren’t seeing the results you want, you may need to adjust your approach.

Key metrics to look for:

  • Email marketing: email opens
  • Events: ticket sales
  • Video marketing: video views and downloads
  • Website: conversions or engagement or page views
  • Social media: shares, comments, and followers
  • Content marketing: page views, conversion rate, engagement rate, etc

There are also software and systems you can use to help you evaluate your analytics such as Google Analytics (which is free) or you can pay for programs like those from SEMrush or HubSpot. Evaluating your analytics regularly will help you optimize your content.

the ultimate nonprofit marketing guide

Different Types of Marketing Strategies for Nonprofits

Great, so now you have created a solid non-profit marketing plan. Now, let’s talk about how you will execute this plan. There are many different marketing platforms that you can use to your benefit.

Usually doing more with less is the best option.

For example, in regards to social media, your nonprofit probably doesn’t need a Pinterest account.

Most likely for you, Instagram or TikTok is the most valuable platform, so it makes more sense to focus on that one over the others.

Ultimately, don’t hesitate to outsource your marketing efforts wherever needed.

If you are looking for some inspiration, check out these massively successful nonprofit marketing campaigns.

Here are a few different types of marketing you may want to consider utilizing:

  • Email Marketing
  • Event Marketing
  • Video Marketing
  • Social Media Marketing
  • Content Marketing

Email Marketing

Email marketing can be highly effective for nonprofit organizations. 77 percent of marketers claim that email marketing is one of the top two most effective digital marketing channels, according to HubSpot.

Here are some ideas for using email marketing:

  • Send a weekly or bi-monthly newsletter to your donors and supporters with the latest update and announcements. This will help them stay engaged with your community.
  • Sends monthly emails with requests for help, and volunteer opportunities and engagements.
  • Send emails as thank-yous for donors and volunteers.

While email marketing can be tedious and time-consuming, there are plenty of systems out there that can help you automate these processes. MailChimp offers great email automation services.

Event Marketing

Event marketing can be extremely impactful and effective! A few examples of event marketing would be webinars, fundraising events (like sponsoring a 5k), and more. These are great ways to offer something of value and connect with your community while still raising awareness (and raising money) for your cause.

A nonprofit that has mastered the art of event marketing is TED. TED provides free and paid-for talks and conferences that align with their mission of “ideas worth spreading.” Odds are you have seen a TED Talk on YouTube!

While you may not have the draw of TED, you can employ event marketing for your benefit.

Video Marketing

Of all the digital marketing strategies you could employ, arguably the most important is video. 60 percent of businesses use video as a marketing tool, and an impressive 68 percent of marketers say video has a better return on investment than Google Ads!

These statistics speak for themselves, people prefer to see videos, over static imagery and other traditional methods. At the end of the day, videos are fun, enjoyable, and easy to watch. They keep people engaged!

Here are a few reasons why video marketing can be effective:

  • Video is visually entertaining. We actually process video content incredibly fast – over 60,000 times faster than standard text. Thus, visual stimuli are more interesting and will keep your attention longer.
  • Video can be personal and emotional. Showing is always better than telling. This can be clearly shown in video marketing. For example, if someone tells you that abandoned dogs are dying on the streets due to lack of water, this will probably make you sad.
  • But, seeing it? That inspires an entirely different set of emotions. We can all probably recall the heart-felt SPCA commercials, where actress Sarah McLachlan narrates over footage of sad and emaciated animals.
  • Video is easily shareable. Did you know that around 91 percent of consumers will share videos with others via mobile?

Social Media Marketing

Not only is social media becoming increasingly popular for businesses to utilize in their marketing strategies, but it is also free! Social media also provides an avenue for you to show off your brand’s personality and mission.

Here are a few ways your nonprofit can use social media:

  • Share about your mission, goals, and initiatives
  • Share updates and announcements
  • Fundraise
  • Help recruit volunteers and donors
  • Celebrate your wins publicly

Did you know, 71 percent of small-midsize businesses use social media to market their services?

 

The Ultimate Nonprofit Marketing Guide 2021

Content Marketing

Content marketing is a powerful marketing tactic. Similarly to social media, you could be increasing organic traffic to your website through a blog for free.

Yes, hiring a content writer may cost you, boosting your organic traffic and improving your SEO could put you in front of hundreds or thousands of more eyes.

Bolster Your Marketing, Ensure Success

We hope these marketing tips help you craft a successful nonprofit marketing strategy.

If you strategize and implement the system we’ve laid out, we are confident your organization will grow exponentially!

If you liked this article, and want to work with a team that can implement this proven system for you, click below and get started.

Schedule My Free Consultation

The Ultimate Nonprofit Marketing Guide

Top 22 Facts About Nonprofit Marketing You Should Know

Do you want to grow your donor base? Bring in new volunteers? Reach a wider audience?

If you are not hitting your goals, you most likely lack a comprehensive marketing plan. Marketing isn’t just for for-profit businesses.

That’s why we have curated the top 22 facts about nonprofit marketing you should know.

Table of Contents:

  1. What is a nonprofit?
  2. Why is marketing important for nonprofit organizations?
  3. Top 22 facts about nonprofit marketing you should know
  4. Who donates to nonprofits?
  5. Email marketing facts
  6. Social media marketing facts
  7. Content marketing facts

What Is A Nonprofit?

Nonprofits embody the best of America! Nonprofits are tax-exempt organizations that “generate profit and in which no part of the organization’s income is distributed to its members.”

There are 1.4 million charities in the United States that donate their resources to transforming hopes into actions and work towards the common good. Nonprofit organizations can be religious, educational, or philanthropic.

While for-profit businesses, both large and small, use revenue (profit) to sustain their operations, nonprofits depend on donations to continue doing their work. As such, nonprofits are highly dependent on their supporters and donors.

Fundraising is often their main source of revenue. That’s why many charitable organizations dedicate most of their time and resources to it.

Top 22 Statistics About Nonprofit Marketing You Should Know

Habitat for Humanity is one of the largest nonprofits in the United States. All rights reserved.

Why Is Marketing Important For Nonprofit Organizations?

Many nonprofit organizations are wary of spending money unnecessarily, as for many, budgets are tight. Even fewer nonprofits spend resources on marketing initiatives.

However, our world is growing increasingly digital. Gone are the days of distributing flyers around town. Traditional marketing techniques don’t work like they used to.

In fact, 63% of donors prefer to give online with a credit or debit card. 40% of those donate through a social media platform such as Facebook.

As more people begin to donate online or through social platforms, it is more important than ever for nonprofits to maintain a strong online presence. Implementing a nonprofit marketing plan can help to set you apart. If your nonprofit isn’t where you want it to be, curating a marketing campaign is the answer.

Let the numbers convince you! Take a look at the nonprofit statistics we’ve curated for you.

Top 22 Facts About Nonprofit Marketing You Should Know

  • There are a lot of nonprofits in the United States. According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofits in the U.S. This number also includes private foundations, charitable organizations, and other types of nonprofits.
  • The nonprofit sector is growing. It is more important than ever to leverage and differentiate your position now before the marketing becomes more saturated. Nonprofit employment has continued a striking record of growth expanding 2% between 2016 to 2017, compared with only 1.5% growth in the for-profit employment sector.
  • Nonprofits employ a lot of people. Nonprofit organizations employ around 12.3 million people!

Who Donates to Nonprofits?

While the demographic may change per the organization, some aspects stay the same across the nonprofit sector.

The facts:

  • The average donor in the U.S. is 64 years old and makes donations twice a year.
  • Individuals account for over two-thirds of all donations that are given to nonprofits.
  • Female donors are more likely to give due to the influence of social media marketing. Male donors are more likely to give because of email marketing.

Nonprofit Marketing Statistics Per Platform

The biggest issue many nonprofits face is fundraising. Did you know that overall, giving has grown 4.1% over the past year, for the 6th consecutive year of growth? Your organization could be capturing these donations.

There have been several nonprofits who have mastered the power of marketing and used it to their advantage. Feel free take a look at organizations who have excelled with their fundraising goals!

So, what are the best practices and platforms to use for fundraising?

Email Marketing

Over 65% of nonprofits use email marketing and regularly publish an email newsletter. Email marketing has quickly become a widely used and effective marketing tool for both for-profits and nonprofits worldwide.

The facts:

  • 69% of Nonprofit professionals believe that eNewsletters are an effective content marketing tactic.
  • 24.98% is the average open rate for email marketing campaigns for the nonprofit sector.
  • Of nonprofit organizations that use email marketing, 93% use an email marketing service like MailChimp or ConstantContact.
  • Most nonprofits send email newsletters regularly to their supporters. 41% send emails monthly, 28% quarterly, and 18% twice a month.
  • Nonprofits send an average of 3 email newsletters and 2 donation appeals monthly.
  • 74% of nonprofits fundraise through email, aka a “fundraising appeal.”

Top 22 Facts About Nonprofit Marketing You Should Know

Social Media Marketing

Social media is booming – over 3.5 billion people globally are active on a social platform. Utilizing social media as a fundraising tool is growing incredibly fast and is incredibly effective if used properly. Have you considered social media marketing for fundraising?

The facts:

  • 39% of donors are inspired to give by social media!
  • Overwhelmingly, over 71% of nonprofits worldwide agree that social media is effective for online fundraising!
  • On average, nonprofits post to Facebook and Twitter once a day and to Instagram twice a week.
  • Instagram was the fastest-growing social media platform for nonprofits in 2017, with a 44% increase in followers.
  • For every 1,000 email addresses, the average organization has 474 Facebook fans, 186 Twitter followers, and 41 Instagram followers.
  • Social media drives 57% of traffic to fundraising campaign pages, according to Classy.

Content Marketing

The more high-quality content on your website, the more likely your audience will view you as an authority and trust your intentions. Integrating a content marketing strategy can help you to increase your site’s traffic which leads to greater brand awareness thus, more donations.

The biggest benefit to implementing a content marketing strategy is because it brings your site up in the search results and help spread the word about your nonprofit. Optimizing the SEO (search engine optimization) on your organization’s website can boost you in front of more potential donors.

The facts:

  • 70% of nonprofit marketers lack an integrated content strategy.
  • 42% of nonprofits say they find it difficult to produce engaging content.
  • The top reason that nonprofits don’t use content marketing is due to a lack of time to create the content.
  • 63% of nonprofits are increasing their budget for automation tools as part of their digital marketing plan.

You’re Not Alone

We want to help you do your job better and we want your nonprofit to excel in your industry and serve more people with your services. Let us do the hard work of setting up a marketing campaign and running it effectively.

Whether you need more donations, need help building greater brand awareness, creating branding tools, curating content, or simply some social media help, we can do it all.

Feel free to contact us today for your free consultation. Start making a difference today!

6 Best Nonprofit Marketing Campaigns

The most successful marketing campaigns are those that spark conversations, long after the campaign is over. While some campaigns fall flat, others have a lasting impact. We’ve pulled together a list of the 6 best nonprofit marketing campaigns to inspire yours.

Just like for-profit organizations, nonprofits depend on financial support. While for-profits sell a service or product, nonprofits depend on donors and volunteer support. Without this support, they can’t continue to function. As a nonprofit, you can’t afford to lose focus in these areas.

A great way to bring in more donors and supporters is to increase awareness of your organization. What’s the most efficient way to do accomplish this goal? Run an effective marketing campaign.

6 Best Nonprofit Marketing Campaigns

Below is a list of the best nonprofit campaigns we could find. Each one of these has impacted thousands of people for good. Nonprofit organizations aren’t just using marketing to sell a product, they are selling a cause. Take notes on these campaigns and see what you can utilize for own own goals.

1. TED

The campaign: Ted Talks utilized Twitter’s polling feature to ask their audience questions based on current talks and events.

Why it works: Ted Talks were already going viral at the launch of this campaign, however, implementing interactive marketing tactics helped push Ted to the next level! Using Twitter, they were able to involve their supporters and encourage interaction during and after the talks ended. Twitter allowed for a simple, easy way for people to share their thoughts and the nonprofit’s mission! This campaign is perfect example of how user generated content can raise funds!

Every social platform now offers interactive tools from polls to sliders to question boxes and fun GIFS. You can simply and easily encourage interaction by incorporating these tools into your marketing strategy.

6 Best Nonprofit Marketing Campaigns

2. The Movember Foundation

The campaign: Back in 2018, the Movember Foundation wanted to inspire men to spread awareness about men’s health. Thus, the “Mustache November” campaign was born. This high quality campaign encouraged men not to shave for one month, November, to help inspire the conversation around men’s health.

Why it works: This campaign worked well because it was easy to follow and created a community. By encouraging supporters to do something together that was unique – inspired them! This is a similar strategy that helped skyrocket the “Ice Bucket Challenge” and bring huge success to spreading awareness for ALS!

3.Comic Relief

The campaign: If you are based in the United States, you may not know of Comic Relief, the UK-based charity that fights to end poverty. However, you’ve probably heard of Red Nose Day – a highly successful campaign! To promote Red Nose Day, Comic Relief created an advertisement – a short sequel of the highly successful film Love Actually.

Why it works: One word – celebrities. The movie was already massively successful and a huge hit globally. This advertisement got celebrities involved, brought in audiences that wanted to relive the nostalgia of the film, and of course, brought in new supporters. Watch the video below.

4. National Period Day (PERIOD)

The campaign: The nonprofit PERIOD, made history by establishing the first National Period Day on the 19th of October in 2019. The campaign was multi-faceted. They organized over 50 rallies in five countries and managed to trend on Twitter with their graphics and endorsements from political candidates.

Why it worked: Not only did they engage their audience with a fantastic video ad (watch below!), they masterfully incorporated social media marketing with celebrity endorsements. Also, their video harnessed the shock factor and did not allow the viewer to turn away from the truth of their campaign – that women and their periods need to be taken seriously.

A great way to raise awareness of your cause is to establish an entire day around it. This type of campaign generated momentum and support by bringing people together on a specific day. By creating a compelling video and gathering people for an event, your nonprofit can capitalize on this marketing opportunity.

5. Not A Gun

The campaign: Last year, with the rising heat around police violence and gun control, the nonprofit, Courageous Conversation Global Foundation, sought to promote racial justice and human healing. With a video as part of their Not A Gun campaign, they highlighted the problem of violence against people of color.

Why it works: Not only was this campaign timed well with current social events, it covered a subject that many people felt strongly about. The video is extremely compelling. It depicts the clear bias that fights against people of color. It also highlights the racial bias in policing that often can end in people being killed with “nothing more than a candy bar” in their hands, according to the video.

6. Do Something.org

The campaign: As one of the largest nonprofit organizations for young people for social justice, DoSomething.org, utilized SMS to mobilize young supporters.

Why it works: This campaign’s target audience is younger people who use SMS daily. They decided to run a texting campaign based on the popular game, “Would you rather?” In the game, the participants were asked to choose between two humorous scenarios – money-making or money-saving. After answering the questions, they would receive money-saving tips. They also had other bonuses, if you shared the game with friends you were automatically entered to win $3000! Marketing using a platform that perfectly targets your target audience and then offers a cash incentive is a great way to drum up support and interest!

Craft the Perfect Marketing Campaign for Your Nonprofit

Your marketing efforts must be prioritized in order to secure more financial stability for your nonprofit and grow your volunteer and donor base. By doing some marketing research, and understanding your target market, you can craft a marketing plan that directly appeals to your audience.

Your marketing efforts don’t have to go unnoticed. Your potential customers, donors and volunteers are waiting! We hope these 6 best nonprofit marketing campaigns inspire yours! But, if you need help crafting a killer marketing campaign, contact us.

Contact us today for your free consultation!