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Archive for the ‘SEO’ Category

SEO Works for Small Businesses and We Can Prove It

SEO works for small businesses, it really does.

You don’t need to feel intimidated by competing against large well-known brands. With a smart

Smart business owners typically weigh the pros and cons of an investment before fully committing to it.

When spending money on search engine optimization (SEO), it’s often a matter of how much to invest rather than why.

If you’re still questioning whether SEO is worthwhile for a small business, we have eleven reasons why SEO works for small businesses and why you won’t regret investing in it.

Quality User Experience

The goal of SEO is to provide online users with the best answers as quickly as possible. When your business optimizes their website and social accounts, it’s easier for people to find you online.

Ideally, there is a seamless flow of information from the company, to search engine, to the searcher.

Behind the scenes, search engines constantly work to improve user experiences and provide correct answers. The person searching will find an answer and take the next step towards a solution—which means interacting with your business.

Optimal Reach

Investing in SEO also increases the reach of your business. As a website becomes optimized, it’s easier for search engines to navigate and understand your site’s content.

This higher understanding gives your website favor; resulting in search engines ranking you as their highest suggested result.

As an example, Water Extraction Experts has invested in adding relevant keywords to their website.

Search engines now have a better understanding of what the company offers, and it’s more likely to show people results for their business when those keywords are used.

This also helps to build a stronger connection between the company’s website, social accounts, and links across the web.

Now that Water Extraction Experts has an effective SEO strategy, the company has multiple results on the first page of this search. Included in the search are links to their website, contact page, and social media accounts.

Cost-Effective Marketing

Cost-Effective Marketing

SEO methods target users who are actively searching online, which means they are looking for specific products, services, or answers.

By creating optimized content, your business can reach people who are searching in the awareness, consideration, and decision stages of their purchasing cycle.

Once these users land on your page, you can lead them down the appropriate inbound marketing or sales funnel.

Marketing Agency Impact found that properly optimized websites result in organic search leads that have a 14.6% close rate compared to a 1.7% close rate for outbound leads.

Boosted Brand Awareness

As the saying goes, “Any publicity is good publicity.” When it comes to SEO, gaining exposure in search engines is your best opportunity for growth.

As you create more optimized, relevant content, your business will build credibility. This causes search engines to trust that your company provides users with high-quality content.

The more trust that you have from search engines, the more your business and brand awareness will grow. The cycle then builds again and again for each new piece of optimized content you produce.

Easily Trackable ROI

Once you begin investing in SEO, tracking your growing traffic will become addicting. While proper SEO methods are not an overnight solution for growth, they will add up in the long run.

Some businesses do see almost an instant improvement, but others can take a couple of months or even a year to fully see growth. The great thing about SEO is that you can quickly change tactics or use new keywords if a strategy isn’t working.

By keeping track of traffic, unique visitors, page rankings and keyword search frequency, it’s simple to see if your methods are going to be a good return on investment.

Improved Local Search

Local search SEO efforts are especially important for businesses with brick-and-mortar stores or services that rely on local customers.

This optimization tactic includes sharing company information and using keywords specific to your area. One way to boost local search is to add your business address and contact information across multiple platforms.

Another is to include keywords such as your city or business name, or “find near me”; considering that people now narrow searches specific to their location.

Because SEO works for small businesses, family-owned businesses are a perfect example of companies that need to invest in it.

Let’s say that ‘Betty’s Bakery’ in Boca Raton, FL makes incredible breakfast pastries but lacks the awareness to attract guests. By using keywords such as “breakfast in Boca Raton” or “Boca Raton best pastries”, Betty’s can attract more vacationers searching for a restaurant.

Efficient and Effective Marketing

As a marketing method, SEO one of the most effective tactics for growing business. While large companies have entire teams dedicated to SEO, it is not as hands-on as social media, blogging, or email.

Once a page is optimized for SEO, you can sit back and watch it bring in new customers.

Pages, however, do need to be tweaked and updated to reflect new keywords or updated strategies. Overall though, SEO is not as time-consuming as other marketing efforts.

It does, however, take time to learn the ins-and-outs of an effective SEO strategy. It’s smart for small businesses to consult with a marketing agency to get an SEO plan started.

Higher Search Rankings

How many times do you view the second or third page of results when searching online? Probably not much if you’re like many other online users.

This is why SEO works for small businesses and is so important. It’s the primary path to getting your business to the top of the first page.

Remember the cycle of quality content and trust we mentioned above? SEO starts this cycle to boost your visibility, credibility, and likelihood of rising through the rankings.

In the case of online search engine rankings, being #10 is much better than ranking #11; although you should still aim for that #1 spot.

Quality Sales Leads

Quality Sales Leads

Cold-calling is an essential sales method for some businesses, but why not let your website do the work for you?

With an optimized website, potential customers can find your services and reaching out when they are ready to purchase. While this process applies to businesses in the service industry, the idea behind it can work for any business.

Reaching out to these warm leads through a phone call or email is much easier and more effective when they already know about your company.

Ideal Audience Targeting

Reaching your ideal customers is easier with SEO since it’s possible to target age, location, gender, and interests through keywords.

Not only can this attract customers who may be more interested in your business, but it also increases the likelihood of qualified leads. With qualified leads comes a boost in sales, customer referrals, and loyal customers.

When choosing keywords to reach an ideal target audience, don’t be afraid to get creative. For example, instead of entering “plumber in wellington fl” with 685,000 results, a local business could use the keyword “friendly plumber in wellington fl” with only 293,000 results. Just one word can change your ranking!

Competitive Advantage

SEO works for small businesses and when your business invests in a solid SEO strategy, it makes you more competitive online.

If your rankings are below similar local businesses, SEO may be all you need to steadily rise to the top. While white-hat SEO isn’t a quick-fix solution, it will benefit your business and make you more competitive.

Build an Effective SEO Strategy

Investing in SEO is worthwhile for any small business that wants to improve their brand awareness, build quality content, attract new customers, and increase credibility.

If you’re ready to take the next step with SEO but want guidance on best-practices and how it can affect your ROI, contact us today for a free 1-hour consultation.

You can also fill out the short form below and we will get back to you as soon as we are able. Let us help you get started with the best small business SEO strategy for your business.

About Elevare

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7 Top SEO Tips to Increase Your Sales and Leads in 2018

What Does SEO Mean?

When you enter a search term or phrase into Google, Bing, Yahoo or any search engine, you’re engaging in the forefront of search engine optimization (SEO). The websites that return in the results are ranked on how the search engine felt those websites’ content was relevant to you and your search.

This is called the SERP or Search Engine Results Page. But how is this decided? Through the use of ever-evolving algorithms. According to Google, these computer processes and formulas take your questions or searches and turn them into answers. Google specifically relies on more than 200 unique signals that guess what you might be looking for.

Are the Correct Keywords and Phrases Being Used?

Keywords are the backbone for SEO. This makes it crucial that you ensure the best ones for your content are being used. How to know what the best are means asking yourself if they are relevant to the content at hand.

For example, you wouldn’t strategically place keywords for a healthy, four-course meal when you’re writing about cupcakes. Do a few searches with the keywords you have in mind and see what results come back. Is the information related to what you’re writing about? Good. The odds are your keywords and phrases will be beneficial to your content ranking in search engines.

But if you’re still unsure if you’re coming up with the right keywords, use a keyword research tool. There are several tools out there to help you see how a keyword or phrase would rank in monthly searches, how many times each month it’s searched for, how niche it is, and so on.

Quality Content Is Key

It all starts and ends with content. If your content is quality, there will be a high demand for it. However, it needs to be linkable.

Content accessible through a paywall, any type of required log-in, or in an otherwise search unfriendly format won’t be in demand and search engines won’t care if it’s award winning as long as it’s sitting behind a wall.

It goes without saying that the content should be very specific to the specific topic being addressed. And keeping along the lines of specifics, the purpose of any page on your website should be clear in the title tag, URL, and image alt-text.

What is image alt-text? YouTuber Rebecca Vendetti’s channel Live Simple, Live Organic explains this in more detail.

 

How Long Is Your Content?

As you’ve likely realized by now, a lot has changed in the SEO game in recent years, and how long the word counts of your content is wasn’t spared. The days of being able to post a 300 to 500-word blog and have it pull weight in a SERP are gone. Now, the longer the article, such as 1,000 words or more, the more likely it is to rank. Take this blog post for example; as of this sentence, we have 473 words, leaving us nearly halfway to the goal with plenty more to cover. More and more of these longer articles are being shared on social media, engaging readers for repeat visits, and ultimately being seen as more competitive to Google and other search engines.

With word counts carrying more and more weight, many companies are moving toward long form content, but what counts as long form? Well, it doesn’t have a strict definition but is generally accepted as whitepapers, ebooks, and any other content that has several thousand words plus images, videos, and other media attached. If you decide to go with long form content, that’s great, but don’t feel obliged to do so. Blog platform Medium found the most engaged blog posts took seven minutes to read and were about 1,600 words in length.

Have Your Images and Graphics Distinguish Themselves in the Masses?

Not every company has an in-house graphics or photography department, but creating your own to go with content will pay off in the SERPs. Not only does it create a better user experience for your readers, but it also sends a quality signal to the search engines about your website as a whole. While you don’t have to recreate the Sistine Chapel with your own images and graphics, keep in mind the image size in terms of loading on the page and what is the correct file format to use.

Why Use Onsite SEO

Being virtual friends is a hallmark in the digital age and being friends with search engines is a great thing. Well, you can’t really be friends with a search engine, but you can make your website and its content search engine friendly and educational.

To know if your website will be useful for a searcher, search engines ‘crawl’ the site to learn and understand the pages, including the structure of the site as a whole. The more information you have on your website, the more chances they have to understand what your company is about.

Using concise and relevant keywords and phrases are the best way to educate the search engines.

Reach Even Further with Offsite SEO

Offsite SEO accounts for the majority of rankability for a specific keyword. A quick refresher on what offsite SEO is the process of getting links to your content on other pages, sites, and blogs or link building. The more links for your website that are rooted in other sources, the better your offsite SEO will be.

The main benefit of off-site SEO is it shows how other websites and visitors view a particular website such as yours. This view is garnered through references from links, mentions on social media, and how often it is bookmarked and shared by like-minded readers.

Use Social Media and Other Forms of Digital Marketing

The better your content quality, the more Google will push it. Likewise, the more people that see and click to your website, the more your ranking in SERPs goes up, more traffic flows to your website, and you gain more exposure overall.

Social media is ever important. Through Social Media, people can share and engage with your posts, essentially acting as free brand marketers for your business, blog, and products. It’s a good practice to return that favor and share content from other similar businesses as well. This may sound counter-intuitive but it gets your company noticed on a larger scale.

Even more of an unseen advantage lies with offsite SEO, acting as a form of link building. Bookmarks, while not carrying as many factors weight as they used to, are still a good way to pick up steady traffic to your website.

Citations are also a great way to boost traffic to your site and your business, while making sure that the right information about your company is showing up in the SERP.

 

 

How Long Does SEO Take to Work? Have Patience

SEO tends to be a “long game”. Achieving the first page results with SERP ranking could take 3, 6, or even 12 months. This all depends on your industry, how many competing business exist in your geographical location, and utilizing best practices that Google has brought forth regarding SEO.

The good news is that changes to your SEO strategy can be noticed in as soon as two weeks.

The benefit to properly executing SEO on your website greatly outweighs the time it takes to achieve results. People that are looking for information similar to a subject you’ve published online or to find professional help that your business can provide, will now be able to find your information in abundance.

Not only will you show up higher than your competition or other publishers, but you will show up multiple times. Here is an example of a company who uses best SEO practices AND local citations to saturate the first page of Google.

 

Water Extraction Experts SERPS

Water Extraction Experts SERPS

 

It is even possible to see how many times a month web users search a keyword that is related to your subject matter or business services.

This is a great way of being able to calculate the amount of potential customers you will reach with proper SEO practices and marketing.

 

 

Elevare Can Help You with SEO Best Practices

If diving into search engine optimization seems like a daunting task, Elevare has your back. Our team has worked with search engine optimization on many websites through the years and is well versed in the latest best practices to get your website in the top ranking.

Whether you’re looking for a simple site audit of your current keywords and phrases, creating and optimization citations, or needing professional help on setting up Google Analytics, our search engine optimization service will get you where you need to be.

Remember, SEO takes time, so the sooner you get started, the better your digital presence will be. Together, we can launch your company to new heights.