Menu Icon
×

Archive for the ‘Uncategorized’ Category

How To Use Social Media to Drive traffic to Your Web Page 

If you are wondering how to use social media to drive traffic to your web page, you’ve come to the right place.

Many small businesses use content to build their audience and increase website traffic. Unfortunately, they may not be fully utilizing the value of each piece of content they create. If you are truly serious about your business and the content you produce, you should care about driving as much traffic as possible.

A fantastic way to do this is by using social media!

Why is Social Media Important?

3.96 billion people use social media globally, with 70 percent of the US population having at least one social media account! Evidently, there is massive potential using social media to not only bolster business but increase your internet presence.

How to Choose the Right Social Media Channel For Your Business

As social media is one of the most effective marketing tools a small business has at its disposal, you should carefully consider which social platforms to use. With various social platforms out there such as Instagram, TikTok, Twitter, Facebook, and Pinterest, it can be difficult to choose. Each platform offers specific value and different applications and nuances. What works well for one small business may not work well for another.

First, consider the nature of your business. If your business wants to gain visibility and interact with customers, platforms like Instagram and Facebook are best. If your business wants to build personal connections with clients, perhaps you should consider focusing on LinkedIn.

Then, evaluate your core target audience, client demographics, and then use the platform where that ideal customer usually hangs out. Do your research and then it’s up to you to test, test, test.

How to Use Social Media to Drive Traffic to Web Your Page

Once you have determined the appropriate social platforms for your business, it’s time to start creating content that sells.

You need to create content that directly appeals to your target, core audience. To drive traffic to your site you need to have a strategy behind your social media content that encourages clients to visit your site. If there is no strategy, the traffic will not follow.

How to use social media to drive traffic to your web page

Use SMART to Develop Strategic Goals

To create a strategy that will drive engagement, start by using the SMART method.

SMART is simply a way to create goals that are realistic and achievable. This method gives you a framework for developing goals and a strategy that makes sense for your business. SMART stands for specific, measurable, attainable, relevant, and time-based. Your content strategy should meet all of these goals.

For example, you want to increase traffic to your website through social media. Take this information and work it into a SMART framework.

SMART Goal Framework

Specific: Specify your target audience. A specific social media strategy has to have a target group of customers. Knowing your audience will help you create content that truly resonates.

Measurable: Identify measurable KPIs for your social media strategy. Setting key performance indicators (KPIs) are important as they will help you keep track of your campaigns and see what’s working and what’s not.

Attainable: Set achievable goals to maximize impact. Consider your team and resources. What are you actually capable of doing? Do the research and identify goals that are attainable given what you have.

Relevant: Do relevant market research to understand what works. Your social media strategy should be designed using competitor analysis and market research to identify what topics and content types resonate with your target audience and will encourage the most engagement.

Time-based: The final aspect of the SMART goal framework is to ensure your goals are time-bound. Creating time limits will help you see whether or not you are achieving your goals or if your social media strategy needs to be updated.

It can be extremely overwhelming to develop a content plan for your business! Many business owners are too overwhelmed with day-to-day operations to figure out what to post to Twitter, let alone an entire plan! Don’t worry. If this seems overwhelming to you, that’s where we can help.

We are experts in all things digital and social media marketing related. We have created a free Marketing Cheatsheet just for people like you! Download it today to evaluate where your marketing plan stands.

What to Post on Social Media

Now, you should have the framework to start gathering data on your target audience and compiling content ideas.

The next step is to consider what to post on social media. This one should be easy! If you don’t already have ideas in mind after researching using the above SMART framework, then look at your competitors. Learn through imitation.

Evaluate what works for those who are successful in your niche and let their success inspire yours.

Then, test it out! Do your followers enjoy infographics, carousel posts, or short videos? Take your time and see what works. Each platform offers analytics. You’re probably familiar with Google Analytics. Well, many platforms such as Instagram offer in-app analytics that you can easily use to evaluate your progress.

Once you have created high-quality content for your socials, there are a few more steps you can take to ensure traffic to your site.

Be Active Regularly 

While the algorithms for social platforms are a bit of a mystery, there is one aspect that isn’t so mysterious – every social platform, while different from each other, want you to stay on as long as possible. Thus, their algorithms encourage and reward users that are regularly active on the platforms. It is not only good practice to show up regularly for your followers, but it can boost your account.

Each social platform has its own nuances and optimization suggestions. It may take some time to see what works for your content. Keep your communication friendly and consistent. To do this, post regularly, responds quickly to any questions, DMs, or comments, and be a part of the community.

Be Engaging 

Remember that people ultimately are on the other end of the screen. How would you interact with a client face-to-face? You want to keep your followers engaged! If they are engaged, they will want to spend more time with you and your product or service.

Creating helpful, useful, and relevant content that people will want to click on will bring in more traffic to your site.

Consider your target audience’s interests and values. What questions do they want to be answered? What things do they like? You may want to consider a guest post, for example.

Use these questions to bolster interest from your audience. Luckily, it’s now easier than ever to engage your audience.

Each social media platform offers a variety of tools for you to use at your disposal. Some examples of engaging include asking questions, polling your audience, and holding surveys. Anything that encourages your audience to interact with you is important!

How to use social media to drive traffic to your web page

Share, Share, Share

Another way to use social media to drive website traffic is to use it to bolster the impact of each piece of content your craft. For example, if your team writes a great blog post as part of their content marketing plan, social share it. Not only will sharing the post work as content for your accounts, but will encourage people to click and visit your site.

Additionally, many social platforms offer advertising opportunities. For any small business owners, budget is often an issue. Luckily, Facebook Ads and Instagram Ads make it affordable to run ads to drive traffic. You can run an ad for only $1!

Putting It All Together

Using social media as part of your marketing strategy could greatly increase organic traffic to your site! However, you will have the most impact by coordinating your marketing goals.

Combine your content marketing, email marketing, digital marketing and social media marketing strategies into one comprehensive plan. Every part of the puzzle of your business’ marketing strategy should complement the other. When it does, your website traffic will benefit.

How Google Decides What Your Search Rank Is

The most important part of creating a winning digital marketing strategy is to understand how Google ranks websites and determines your own website’s ranking. 

Why is this important?

SEO (search engine optimization) is the foundation of a successful inbound marketing campaign! As a business owner, blogger, or marketer, you should want your website to rank as high as possible! 

If your website is not appearing on the first page of search results, you could be missing out on valuable traffic. The easier it is for your target audience to access your site, the more likely you could be bringing in sales for your product or service!

Why Google’s Search Rank Is Important 

Regardless of the type of business you own, you should care about optimizing your site. Your search rank is important for your business’ success.

If a potential customer types in the services they need and your site doesn’t pop up as a top result, that means your SEO may need some help! You could be missing out on traffic that could be converting.

Which search engine should you optimize your site for? The answer is evident – Google. Google owns over 86 percent of the overall search market!

As a clear leader, Google’s guidelines are important to follow. While there are other search engines out there such as Yahoo, Bing, DuckDuckGo, and Baidu, Google dominates.

How Google Ranks Websites

While the depths of the Google algorithm are unknown to the general public, you don’t have to be left scratching your head in frustration. Several aspects are known and should be considered when crafting content for your site. 

The first thing to know about the ranking system is that it depends heavily on the user. Google’s algorithm aims to answer problems for the user in the most efficient, relevant, and quickest way possible. 

Their metrics for ranking consider the users’ wants above all else, including ads and links. 

 

How Google Decides What Your Search Rank Is

Google Ranks Websites Due to User Intent

Google tries to produce the most relevant answer to the search inquiry. But, most searchers have many intents. To solve this issue, Google will show links to websites with the most popular user intents first. 

For example, if you search for “jaguar,” the first result is Jaguar USA, an automotive company that produces luxury cars. While you may have specifically attempted to look up “jaguar,” the animal, most people are searching for the car.

Thus, Google recognizes that and bumps Jaquar USA to the top of the search results. If you scroll down the page, “jaguar” in reference to the animal, is ranked lower. This example represents user intent. 

Another example is “apple.” If you type “apple” into Google, the first result is Apple Inc., the technology company, not the fruit. 

Most users are looking for Jaguar, the automobile company, or Apple Inc., not their animal or the fruit counterparts. Clearly, it is evident users ultimately influence how Google ranks websites.

How Backlinks Impact How Google Ranks Websites

Backlinks are often key to any digital marketer’s SEO strategy. Backlinks connect one website page to another site.

Major search engines work simply – they count backlinks as “votes” for your page. Pages with a higher number of backlinks have more “votes.” The more “votes” for a page equate to a higher organic ranking! 

The more high-quality backlinks a site contains, the more credible the site looks to Google. Some even argue that backlinks are Google’s #1 most important ranking factor above user intent!

As experts in the digital marketing industry, our team at Elevare understands the importance of a powerful SEO strategy. We offer a variety of traditional marketing and digital marketing strategies. Check out our tricks for crafting a powerful digital media strategy by using backlinks here, and some helpful tips for curating your own guide to SEO

The More Time Spent, The Higher The Rating

The next major factor that plays a role in your site’s ranking is the time spent on the website.

Websites with a higher than average “time-on-site” metric often rank higher in Google’s search results. “Time on-site” is also referred to as “Dwell Time,” according to some experts. 

This is important to Google as they want customers to stay engaged as long as possible. If people are spending lots of time on your site, then, it must mean they are finding the content valuable. They are learning, reading, and enjoying your content. In other words, it signifies people find your content valuable.

Google rewards sites that keep their customers on the website the longest! Google sees “time on site” as a positive ranking factor and will push sites with lengthier “on-site” times to a higher spot in search results.

This brings us to another factor Google weighs – CTR (click-through rate). We know that Google considers CTR heavily in their paid search quality score. It’s important to note the paid algorithm is different than organic search. However, CTR should be taken into consideration. The bottom line remains – relevant results drive more clicks.

CTR impacts how Google ranks your website.

Can You Buy Your Way To The First Page?

Determining the right SEO strategy can be intimidating, especially for new business owners! Yet, the only way to sidestep organic traffic is through PPC (Pay-Per-Click) results. PPC results are paid-for positions companies can buy through Google’s bidding platform.

These sites often appear at the top of the search results, but not due to their fantastic SEO practices. You may be wondering why, if you can pay to appear first in the search results, would you not buy 1st place? Well, site owners pay for every click! 

The top spot in the search results goes to the highest bidder, and this can get pricey fast. Being at the top could equal a huge pay-off, but for many, the price is just too high. 

If you can’t afford to pay for the top result, what is your next step?

We have some good news for you. Organic search is the primary source of a website’s traffic! By optimizing your site, you can rank on the first page of Google without paying a high price.

So, What Should You Do?

As you craft your online marketing strategy, focus on the factors Google values most important: user intent, backlinks, dwell time, and CTR. These factors combine to create Google’s ranking system.

Google wants to provide searchers with the most relevant and valuable results. If your inbound and digital marketing strategy is not up-to-par, this could be negatively impacting your site’s ranking and costing you valuable sales opportunities. 

To solve this issue, we created a free resource to help you check your marketing strategy. If your site is not ranking on the first page of the search results, your current digital marketing strategy may be lacking in more ways than one. 

Use our free Ultimate Guide to Marketing Cheat Sheet to test the effectiveness of your marketing strategies. This guide will help you determine if your content marketing, social media marketing, and inbound marketing strategies are doing their job! Download your Ultimate Cheat Sheet here.

Driving more traffic to your website and boosting your ranking in search results is important!

Here at Elevare, we have a proven track record. Let us help you bring your site up in Google’s search results. Experienced in providing clients with powerful digital marketing strategies, our marketing team has helped boost websites significantly in search results!

Contact us today for your free inquiry!

Our Top 9 Picks for the Best Roofing Websites in 2021

Your roofing company’s website is much more than a digital business card – your site should list all your services, offer a point of contact and outline a clear sales pitch right off the bat. If you are lacking in any of these areas, you are missing out on valuable business. That’s why we curated our top 9 picks for the best roofing websites in 2021 – to help you design a roofing website that exceeds the competition!

Common Elements of High-Quality Roofing Websites 

High-quality websites convert visitors and many factors play into this. A great website contains eye-catching clear images and graphics, relatable and informative content, and top-notch SEO practices.

If you are aiming to increase organic traffic (which should be a priority), your site and blog must be optimized for search engines. If the site isn’t easily searchable, and doesn’t appear at the top of Google’s search results, you are making it impossible for potential visitors to find you.

Another component of a comprehensive roofing website is an informative and high-quality blog. These blogs should offer valuable content and long-form pieces that assist those interested in roofing topics. Not only will a blog encourage more organic traffic, but it will also position you as an authority.

Additionally, stellar roofing websites often include pages that list services offered, provide your company’s history, testimonials and reviews, and an easily accessible contact page. If your roofing site doesn’t have these ingredients, you are missing out on valuable business.

Finally, you cannot forget about design. It takes about 50 milliseconds for a user to form an opinion about your site that will determine if they will stay or leave. Further, 57% of internet users won’t recommend a business with a poorly designed website! The first initial impression of the look and feel of your website is essential for your roofing business’ success in the long term

How We Chose Our Top 9 Picks for the Best Roofing Websites in 2021

As a team of developers and marketers, we wanted to pull together a comprehensive list of the best of the best.

These top sites were chosen based on several ranking factors. Each website showcases a high-level use of branding, design, and best UX/UI practices. The ranking factors include quality response time, visuals, branding, navigation layout, information, and font use.

In no particular order, here are the top nine web designs for roofing companies.

Gold Star Roofing 

Our Top 9 Picks for the Best Roofing Websites in 20214

As soon as you enter Gold Star Contracting’s site, you are struck by the crisp and clear imagery and the bold orange branding. Right off the bat you understand their core values and get the feeling of authenticity and professionalism. Their call to action is obvious, creating a sales funnel from the get-go.

What we particularly love about their site is the use of their branding, expertly displayed through the use of color and different layouts in subtle ways. Bonus points go to the site’s extremely quick load time and user-friendliness. Overall, the site is clean and crisp and a testament to the developers from a technical standpoint.

Modern Roof Co

Our Top 9 Picks for the Best Roofing Websites in 2021

The strong bold wording “Experience the Difference” contrasted with sharp, fresh imaging, immediately catches the eye. Right away Modern Roof Co establishes its credibility. Without having to scroll, the customer can quickly see their main two value propositions – commercial and residential roofing services.

A fantastic element of Modern Roof’s site is its clear call to action. With large buttons, the viewer can quickly talk to an expert, call the company or start their project. This takes out the confusion and makes it easy for the customer to act.

Furthermore, Modern Roof Co expands on its credibility by sharing its extensive experience in roofing. Viewers can read more about their story adding to their value. In the end, their site earns points for its clear navigation and call to action.

Quantum Restoration & Remodeling

Our Top 9 Picks for the Best Roofing Websites in 2021

The word quality jumps out of the screen. Quantum Restoration & Remodeling was smart to emphasize this value at first glance. Your house is your safe place.

For all homeowners, quality is extremely important! Quantum follows up this emphasis with fresh imaging and graphics and cleanly lays out its services once the viewers scroll down the page.

Further down, they list out their affiliations, adding to their credibility. They also cleverly apply their orange branding colors throughout the site.

Houston Roofing & Construction

Our Top 9 Picks for the Best Roofing Websites in 2021

Houston Roofing & Construction is another top roofing website example. Their branding is clean and professional and the combination of red and blue stands out. Not only does their site make it easy to schedule an appointment, they quickly show you why they are qualified.

Fantastic animation and graphics and the use of testimonials all on the homepage set this site above others. Another unique aspect of their site is their blog. Their blog is right on the homepage offering commonly asked questions and adding value to a potential client.

JC & C Roofing 

Our Top 9 Picks for the Best Roofing Websites in 2021

It’s quite uncommon for roofing sites to use a video background on their homepage for one main reason – it often slows the site’s load time and can impact user experience. However, J&C Roofing’s website has overcome this challenge. Their upbeat video instantly grabs your attention and showcases their work!

The consistent use of their branding colors across the site is another nice touch. A fantastic detail is the addition of their awards and reviews – which build credibility from the start. Their site is clear and clean with well-crafted graphics and simple explanations of their services.

Scudder Roofing

Our Top 9 Picks for the Best Roofing Websites in 2021

This site is sleek and well-crafted from the stunning background image on the homepage to its crisp graphics. If a potential customer doubts their quality, all they have to do is scroll down to see why Scudder Roofing can be trusted. They clearly explain their services and roofing products they offer, show off their certifications, explain their history and the people who do the job.

Overall, this site is one-of-a-kind. A particular stand-out is their use of stunning imagery to showcase the work they have completed. This is a nice touch that works to fully persuade a potential customer to trust Scudder Roofing to not only get the job done but to do it with excellence and style.

Transcendent Roofing

Our Top 9 Picks for the Best Roofing Websites in 2021

This site is distinctive due to the extensive video on the homepage. A visitor is instantly swept up by the glossy imagery and clean graphics that serve to support Transcendent Roofing’s credibility. Their call to action (CTA) is clear – “Request A Quote” is the second thing the eyes are drawn to as you scroll.

They follow up their CTA immediately with the services they offer, the materials available, and their extensive experience. With crisp graphics and high-quality images sprinkled throughout the website, they position themselves as leaders in the roofing industry.

A nice addition to their website is their “Latest Projects” section which details their most recent projects. Clients love to see the types of roofing that a provider can accomplish.

Showalter Roofing Service

Our Top 9 Picks for the Best Roofing Websites in 2021

Where Showalter Roofing Service stands out is by expertly displaying their Google Review and high ratings. They position themselves as trustworthy roofers right away.

Their branding is bold and clear. Additionally, they receive bonus points for a clean delivery of their services, contact info, and more without having to scroll through the site. Big on credentials, Showalter showcases their experience with a recent magazine feature and video.

Able Roofing Service

Our Top 9 Picks for the Best Roofing Websites in 2021

While Able Roofing was built with the help of a website builder, it still deserves an honorable mention for its effective yet clean website design.

Right away Able Roofing offers everything a potential customer would want to know about – their services, contact information, service areas, and they wrap it up with a background video.

They make good use of their bold branding colors which draw your attention and highlight essential propositions and calls to action. Proof of their work is abundant with the clear display of their reviews and high ratings.

You barely have to scroll down before you encounter an interactive 3D visualization where the customer can see improvements made to a custom home. What a great addition!

Key Takeaways From Our Top 9 Picks for the Best Roofing Websites in 2021

After scrolling through these sites, it can be easy to see how distinct graphics, easy navigation, and attention to brand image played a part in the overall design. We hope our top 9 picks for the best roofing websites in 2021 serve as inspiration for your website.

The main reasons we categorized the above websites as the best roofing sites, is because they stand out. This is largely due to the lack of web design competition within the roofing industry. This goes to show that a little effort can pay huge returns when it comes to investing time and effort into a great, well-designed website. We hope this roofing guide and will  provide you the inspiration you need to get your site up to par.

Do you want your roofing company’s site to be considered the best?

If you think it’s time to revamp, or you need help with roofing SEO, feel free to contact us today for your free consultation. We can curate website for you that will stand out.

Top 5 Marketing Campaigns to Inspire You in 2021

It can be difficult to stand out in the crowd! That’s why we’ve curated the top 5 marketing campaigns to inspire you in 2021.

Evaluating other successful marketing campaigns and doing your own marketing research can help produce a great campaign. It takes a lot more than just creating a social media account, posting consistently to it or running a Facebook Ad Campaign to be successful, you need to find ways to stand out, stay relevant, and be refreshingly unique.

That’s where we can help you! We have gathered our favorite examples of online marketing campaigns to inspire your own marketing strategy. Take a look below. 

Zoom – Virtual Background Contest

Why? Zoom utilized the power of a contest to drive engagement across all social media platforms. 

Everything is virtual in 2021. Especially with COVID-19, our world grew a little smaller, and increased the time spent on technology. This cut into advertising plans and limited what could be filmed and produced for companies around the world.

However, Zoom did not let this stop them from curating a massively successful social media marketing campaign. They changed gears effortlessly and took the virtual shift head-on. 

Video conferencing took off due to social distancing measures and Zoom figured out how to leverage this onto a marketing campaign. To increase brand awareness and drive new users, they ran a Virtual Background Giveaway contest. Each month, they encouraged their community to submit a picture or video using Zoom’s virtual background feature. They would award three winners each month with a variety of prizes!

This strategy worked because it got people excited to win, and in turn, brought in outside engagement!

Dove – #PassTheCrown

Why? Dove activated and empowered their community by joining social justice with social media.

Dove has always been on the frontlines of generating marketing campaigns that are culturally sensitive and trendy across their social media channels. Their latest campaign, #PassTheCrown, encouraged their community to embrace their natural hair without judgement. Dove teamed up with the Western Centre, National Urban League and the Color of Change to help end race-based hair discrimination in the U.S. 

 

View this post on Instagram

 

A post shared by Dove Global Channel 🌎 (@dove)

Their campaign involved real women, unfiltered, who didn’t feel represented in media and advertising.

The reason this campaign worked so well is because they combined several resources. They partnered with influencers and they rallied their community about a cause they cared about.

Apple – #ShotOniPhone

Why? Apple showcased their product while engaging their community simultaneously!

Another great example of an innovative social media marketing campaign that was wildly successful in 2020, was Apple’s #ShotOniPhone campaign. Apple realized that 75% of people feel user-generated (USG) content makes a brand more authentic and 90% of consumers say authenticity is important when deciding brands they support. This campaign encouraged users to take their own photos and showcase their iPhone photography. 

 

View this post on Instagram

 

A post shared by apple (@apple)

USG has been proven to increase awareness and this campaign leverages this, and several other marketing tactics to reach massive success. 

The hashtag, #ShotOniPhone, has been used more than 16 million times on Instagram! That is a staggering number! And even better? Apple didn’t really even have to pay for advertising – their users did it for them. 

UGC is a cost-effective and extremely persuasive source of content that companies and brands will need to leverage to build trust with consumers, strengthen their relationship with clients, and overall, increase revenue. 

Starbucks – #WhatsYourName

Why? By sharing a message of respect and inclusivity, their social media campaign resonated with their customers and the world.

Last year, Starbucks partnered with Mermaids, an organization that supports transgender and gender-diverse youth, to creature the #WhatsYourName campaign. This campaign combined traditional TV advertising with social media engagement to create a value-driven campaign. By emphasizing the importance of honoring people’s chosen names, they created an unforgettable campaign that was clear, simple, led with values and made an emotional impact. You can watch the video here.

Top 5 Marketing Campaigns to Inspire in 2021

While many brands stay far, far away from politicized topics, Starbucks didn’t. They realized that ultimately, their customers wanted to create a better, more inclusive place for everyone. Yes, the campaign did attract critics, but also won over many, many more fans in the process. 

Bud Light – Raining Lemons

Why? Bud Light took the old saying, “When life gives you lemons, make lemonade,” and turned it into a timely advertising campaign.

Bud Light is a major brand, and you can tell they have spent time refining their brand’s voice. After an intense year for all, due to COVID-19, Bud Light decided to put their own spin on it, adding some humor to advertise their Bud Light Seltzer Lemonade. Watch the hilarious video here.

This campaign was a success because they utilized their customer’s shared experience…and then put a positive spin on it. Yes, this year has been hard (many were given lemons), so why not make lemonade? 

Conclusion

Digital marketing and social media marketing have become increasingly competitive in 2021. There are now thousands of brands on social media. That is why it is important to create a unique digital marketing strategy.

While some companies are running massive campaigns pumped full of funding, all you really need is an innovative and relatable idea. If your business understands your unique niche, there is a way for your small business to stand out. 

Hopefully, these campaigns inspire your own marketing efforts. But, if you still need help crafting the perfect campaign, reach out to use today for your free consultation. As marketing experts, we can assist with your email marketing, content marketing, social media marketing strategy and SEO efforts and so much more.

Contact us today!

Why Your Webpage Is Not Getting Traffic 

Have you spent a lot of time, money, and effort creating a killer website? Does your site have a high bounce rate? Are you trying your best to attract visitors, but not seeing any results? Are you wondering why your website isn’t getting the traffic it deserves?

Some may think the answer is to buy more advertising.

But, many businesses don’t have the budget for that and want to utilize their organic search potential. 

There are several reasons your website may not be driving large amounts of traffic. You are most likely making simple mistakes that have added up.

In this post, we will dive into the most common reasons you may not be getting site traffic. We will also share a few tips for maximizing your site. 

Test your website’s traffic: use E-A-T

Your web design may be beautiful, but your content may not be what Google wants. 

Start by analyzing your site’s content using E-A-T. E-A-T stands for expertise, authority, and trustworthiness and can have a big impact on Google’s algorithm.

While the depths of the Google algorithm for ranking sites are unknown, we do know their ranking system rewards sites with high expertise, authoritativeness, and trustworthiness, aka E-A-T. You must pay attention to these three categories when crafting content for your site.

Now, go evaluate the content on your site. Then, ask yourself the following questions.

Expertise: Does the author relay their topic well? Is the communication engaging? Do your authors have bios? Are you fact-checking your posts?

Authority: Are you a trusted expert? Do you have experience in your field? Does your content have high-quality backlinks? Are other people recommending your content?

Trustworthiness: Why should the user trust your site? Does your site load fast? Are there any typos? What are other websites saying about your site?

These may sound simple, but these three tenants form the foundation of SEO in 2021. If you aren’t satisfying these, your site is likely being penalized. 

Here are a few more reasons why your site may not be attracting visitors.

Your website may not optimized 

Google is a powerful search engine that desires to bring the best experience to its users. It wants to bring the searcher the best possible search result. If your site is not optimized for the user’s experience, it may not send traffic to your website.

If a potential client clicks on your site and your landing page takes forever to load, Google penalizes you. Google uses technology to measure site performance. It measures both desktop and mobile performances. 

Google seems to weigh mobile performance more heavily than desktop. If your site is not optimized for the mobile user, this could be hurting your site. 

Other things that may slow down your site performance include removing unnecessary or messy code, avoiding big fonts, and sizing images to the proper size. 

Small steps like these will make your site look better to Google. In turn, the algorithm will then be more likely to drive visitors to your site.

Your website content may be of poor quality

Many B2B sites make this mistake. They assume their website ranking is low because they need SEO help. This is not always the case. There are many ways to increase your website traffic without SEO.

Poor quality content is often the culprit.

First, consider who is writing your content. Have you hired a professional content writer? 

Often, your content may be too wordy, difficult to read, or over sales-y. This is a major reason many websites don’t get traffic – they aren’t appealing to the average reader.

If your writer is a real expert on a topic, they will be able to explain it in a way that is easy to understand and engaging. Your content must be concise and clear! 

Keep in mind, the average reader is around a ninth-grade reading level. It is a good idea to keep your language simple, using limited adverbs and complex sentences. 

To check this, there are several free apps you can use such as Grammarly for grammar, and Hemingway for content complexity. Copy and paste content from your site to see if it’s effective, too complex, or hiding typos.

You may need more content

But, you say, my site’s content is high quality. What do you I now? 

Well, you may not have enough content on your site. 

Are you producing new content every week, or at least every month? If your answer is no, you need to be producing content on a consistent schedule. 

If you are struggling to come up with new content ideas, this is common. However, the content creation process doesn’t have to be daunting!

Start by taking out a pen and paper, or opening up excel to keep track of content ideas. Answer potential questions a client may ask about your product or service. Give examples of how to use your service. Offer useful content like cheat sheets or checklists for potential clients. These are all easy ways to curate more content. 

Then, using your new content ideas, develop a consistent schedule. The frequency of your content schedule will depend on the specific business. But, a good rule of thumb is to create new content at least once a week. Then, test your content. Test which days of the week perform best. Maybe try out different types of content – some posts should be longer than others, for example. 

Pushing out credible and consistent content will put your site in front of more eyes. It will help to establish your site as an authority in your respective industry. 

If your business or start-up is new, building credibility is crucial for business. The more credibility you have, the more brand awareness there will be. As brand awareness increases, you will eventually generate more leads!

If you are regularly putting new, engaging, and high-quality content online, you are more likely to deliver to new customers. 

Don’t sleep on the power of Inbound Marketing and optimizing your content marketing strategy. Are you creating blog posts? Have you considered email marketing?  If you are stuck coming up with ideas or aren’t sure what Inbound Marketing is, check out this article.

SEO plays a crucial role in website traffic.

Your digital marketing strategy may not be optimized

Last but not least, your SEO strategy may not be optimized. SEO is extremely important for increasing traffic to your site! Backlinks are often key to having a high domain authority. 

However, the main issue many businesses run into is not that they aren’t using backlinks, but that they are using low-quality backlinks.

Stay away from sketchy means of attaining backlinks. This will penalize your site. If you buy backlinks or get links from low-quality, spammy sites, this could be hurting your domain authority even further. 

You want to build backlinks with high-quality connections. Your links should be relevant to your site and applicable to your content. If you need some extra help crafting your SEO strategy try using a backlink checker tool, there are plenty of free options online.

We also recommend checking out this article for in-depth advice on building quality backlinks.

Our digital marketing team can help increase your site's traffic.

Increase website traffic to your website

At the end of the day, the key to gaining more traffic is producing quality content. If you are creating high-value content, which showcases your industry expertise, the traffic will come. It just may take time.

Have you tried everything but still aren’t seeing the results you desire? Check out our free Ultimate Marketing Cheat Sheet! Make sure you are checking all your marketing boxes. 

Want an expert to help drive traffic to your site? We’re here to help!

Contact us today!

HBO Max Intern Goofs, Community Chimes in with Empathy

On Thursday, June 17th around  8:31 p.m. ET, a mysterious email was sent from the streaming company, HBO Max, to their subscriber’s inboxes. The email was titled “Integration Test Email #1,” and only contained a single line of text that read, “This template is used by integration tests only,” with no attachments included.

Was it a phishing scam?

Well, as it turns out, no.

Although it looked like an email scam, in reality, it was a regular test email that many companies would normally keep private. Somehow the email had been sent out by accident.

According to HBO, it was the intern’s fault. They released a tweet explaining the mishap.

While this could have been a career-ending mistake, HBO Max and the Twitter community took it lightly. Some joked it was all an elaborate marketing scheme.

“Tonight watch “Integration Test Email #1 on HBO MAX!!” commented a user.

“I hope everyone watches my new show called Integration Test Email #1 coming to HBO Max soon! We’re trying something new with the marketing…” said comedian Cristela Alonzo.


Others joked this was a new marketing technique that was sure to distress other major streaming companies.

But for others, this mistake struck a deep chord. Only a few days after the initial accidental email blast, Twitter has exploded with “Dear Intern” responses, full of support, encouragement and the sharing of personal workplace mistakes.

One woman tweeted her mix up, “Dear Intern, I was using my desktop calendar to make a monthly note of when I started my menstrual period, but after several months I realized I was making that note on a calendar I shared with all of my colleagues company wide. I was 37 years old.” This tweet has already gathered 88.2k likes and over 3k retweets.

Another user responded, “Dear intern, I once globally took down Spotify. It almost happened twice. My team was awesome about it and I’m still here. You managed to find something broken in the way integration tests are done. It’s a good thing and will help improve things. Good luck <3.”

Monica Lewinsky, the former White House intern under President Bill Clinton, even offered the HBO intern advice, tweeting, “It gets better.”


Turns out this mistake was a good intermission from the daily barrage of marketing messages we all receive.

Understanding we are all human and we make mistakes from time to time has, if even only for a Twitter minute, brought the internet closer together.

Why Nonprofits Need Marketing

The reason why nonprofits need marketing is simple. At the end of the day, nonprofits are a business and for a business to have success, they need to know how to effectively market and sell their cause.

Many nonprofits are doing great work. They are working hard for causes that need help, they are saving lives, reuniting families, and getting resources to those who need them most. However, while your nonprofit may have the best intentions, if no one sees your organization, you won’t be able to help anyone.

Why Nonprofits Need Marketing

You could be killing the nonprofit game, but not be able to bring in the donations you need to keep going.

Don’t make the mistake of either ignoring marketing efforts altogether (by believing if your cause is good enough and the donors will come) or throwing a half-hazard marketing strategy together and hoping for the best.

Both of these approaches will likely not yield the results you want, or at least not in the timeframe you’d prefer!

Nonprofits Need A Marketing Plan

Marketing for nonprofits can often get lost in the shuffle. But, nonprofits need to understand they are there to serve customers, just like a for-profit business. These “customers” simply go by different names – donors, sponsors, and volunteers.

These customers need motivation to “buy” what you’re selling.

Volunteers assist with running operations. Donors and sponsors work to bring in revenue. Operations and revenue keep an organization up and running. It is not very different from a business!

As such, for any business to succeed they have to have a plan!

If you don’t have a high quality marketing plan, you are setting yourself up for failure. Too many nonprofits are just “winging it” with their marketing efforts. They pass off running their social media accounts to an unpaid intern or a volunteer who’s overworked and gets to it when they can. This often leads to a very disorganized and inconsistent execution.

While you may not need to hire a professional social media marketer or content marketer, you do need a marketing plan.

Creating a cohesive digital media marketing strategy could help launch your nonprofit to the next level and put you in front of new potential donors! Start by determining your ideal customers, and how you are going to reach them. Take the time to write out a marketing roadmap that everyone on your team can follow. This will help keep all your communication clear, focused, cohesive and efficient!

Communication Is The Key 

As a nonprofit, communicating the importance of your cause is imperative for your longevity. Nonprofit organizations must be intentional about their interactions and constantly communicating with donors and their communities is imperative!

If you aren’t paying attention to your communication efforts, messaging can fall through the cracks. You must be intentional about what you say, as you are continually selling, selling a cause.

For many nonprofits, donors and volunteers are deeply involved emotionally. They deeply care about the cause. It is important to respect this and ensure you develop the right wording and content for your social channels and communication services.

Especially if donors are giving large sums of money, they expect to see the nitty-gritty of where their money is going. Small details can cause a donor not to withdraw. Selling the need for support for real-world problems takes a certain skill and carefully crafted messaging.

When armed with a comprehensive marketing plan, volunteers, members, sponsors, and donors can feel safe knowing exactly what is happening within the organization. They are more likely to give and invest more of their time into your cause. You can counter failing donating and low rates of volunteers by simply making your mission known and compelling.

Why Nonprofits Need MarketingIncreasing Brand Awareness Equals More Donations

Why do companies run the same ads over and over again – why do you see the same shampoo ad on your Instagram or Facebook feed every day? Well, this method works for selling a product.

Similar to just about any product, the more exposure to a product there is, the more likely the customer will buy it.

The same psychology can be applied to the nonprofit sector. Once you have determined your target audience, developed your unique value proposition, and curated a comprehensive marketing campaign, it’s time to get more eyes on your cause!

Even with limited budgets, nonprofits can score with a highly specific and targeted online marketing campaign!

Luckily, you can run marketing campaigns through Google Ads or Facebook Ads for only a few bucks. This could be a strategy you may want to consider.

The Power of Marketing

Nonprofit marketing is critical for survival. While tactics may vary between a for-profit business and a non-profit, the principles remain the same.

Nonprofit organizations have customers just like any other business. To bring in new customers, your organization needs to develop a marketing strategy that is geared towards your specific audience. Then, push out that campaign!

If you don’t know where to start – don’t worry! That’s where we can help. We’ve worked with numerous nonprofits and understand what it takes to help organizations like yours succeed. We can help you determine and implement a digital marketing strategy and social media strategy!

Contact us today for your estimate!

Backlinking: Why It Is Critical For Your SEO Success

Backlinking drives organic traffic, builds your online presence and leads to success. But, if you are new to digital marketing, you may be wondering why it is so important.

You did some keyword research. You determined your topic. Then, you wrote a post full of quality content. But wait – your digital strategy should not stop there!

You may be missing out on a vital part of your SEO strategy – backlinks. This could be costing you valuable business!

Your SEO strategy may need an upgrade and backlinks could be the missing key.

In this post, we’ll explain the importance of backlinking and how it works. We will also explain how you can use it to drive more sales for your business, both online and offline.

What are backlinks in SEO?

In short, backlinks connect one website to another. To use backlinks, marketers or writers will create content that contains both internal and external links. Some of these links will connect to other pages on their own website. Other links will connect to outside websites. Oftentimes these backlinks are citing information or referencing more resources.

Search engines such as Google view backlinks as “votes” for a specific page. Basically, the more votes for a page equal a higher ranking. 

Why are backlinks important in SEO?

There are many ranking factors Google uses to rank sites, including the use of anchor text, a title tag, and meta tags. However, Google has confirmed that backlinking is one of the three most important parts of the way they determine website ranking!

Google pushes high-ranking sites to the top of the search results. The higher your site ranks, the more people will see your site first when searching relevant keywords! 

Now that you understand the importance of backlinks for your website’s ranking, you may feel ready to jump in and start utilizing them in your SEO strategy.

But, you should not backlink to just any site!Google plays a huge role in determining traffic levels for your site.

What kinds of backlinks are considered valuable? 

It’s not the number of links, but the quality of links that help to determine your site’s ranking.

When citing a paper for a college course, do you cite a Harvard Research study or a random person’s blog? Most would choose Harvard. That is the difference between high and low-quality backlinks. Google evaluates the quality of who you are linking to, and who is linking to you. 

This all feeds into Google’s process for determining how valuable your site is. Higher quality backlinks result in better domain authority.

One high-quality backlink can be more powerful than 100 low-quality backlinks! 

The better the backlinks, the more valuable Google will deem your site. The higher the domain authority, the higher Google will rank your site. The more valuable your site is, the more traffic your site will see. 

High-quality backlinks help prove your credibility to Google. In turn, Google pushes your site in front of more eyes. 

Backlinks play a big role in driving traffic

Building backlinks as part of your SEO strategy is critical for your success. It plays a huge role in driving traffic to your site.

Unless you buy your ranking (as notified by “Ad” in front of the title), you have a lower chance of showing up on the first page of the search results. If you are backlinking effectively, you could rank on the first page! This can exponentially increase your exposure if utilized correctly.

Backlinking drives traffic.

 

Backlinks help you build your brand and reputation 

Improving your SEO strategy by including backlinks can help you reach your target audience more efficiently.

The more people that see your site, the more credible your page will be. This leads to increased brand awareness and helps build your reputation.

As your brand becomes more recognizable, other sites and businesses will start linking to your pages. In turn, their backlinking will boost your domain authority!

Backlinks are critical for success

Your link-building strategy is important for SEO. If you have great content, optimizing your SEO strategy will help lead your business to success. 

But, optimizing your SEO should be only one part of your digital marketing strategy.

Are you checking all your boxes with your digital media marketing plan? Are you using social media, traditional marketing tactics, and building a subscriber list?

There are many additional marketing channels you could be utilizing – such as email marketing. Email marketing can be highly effective at driving traffic in tandem with your SEO efforts!

Not sure if you are using the right marketing strategy and digital channels for your business? Check out our free Ultimate Marketing Cheat Sheet to see if you’re checking all your marketing boxes!

Need help with your digital marketing strategy?

If you’re not sure where to start, there’s plenty of free (and paid-for) tools you can utilize – sites such as SEMRush, Moz, and Ahrefs offer a variety of free tools you can try out.

However, these tools can be confusing for a new digital marketer, and you do not want to waste your valuable time. If you decide to pay for some of their services, they can get expensive fast.

We realized this was an issue for a lot of businesses starting their journey into online marketing. They wanted to optimize their SEO strategy without breaking the bank.

Let an expert guide you in this process. We can help you reach your digital marketing goals in a timely manner. We even offer a free consultation to see if we are the right fit for you!

Contact us today!

A Marketer’s Guide To A Successful Pride Campaign

From flag-themed Fourth of July graphics to Christmas giveaways, brands have always clung to holiday marketing campaigns. Throughout the past year, we’ve seen social justice movements like Black Lives Matter become hot topics in America, with unsupportive companies being pushed out by cancel culture.

To show support for marginalized communities, companies have utilized themed occasions to spread awareness and support on social platforms. As June is Pride Month, many brands are launching campaigns that celebrate pride. Although the LGBTQ community has been loud and proud for decades, gay marriage was legalized in the United States only six years ago.

While the LGBT community still faces mistreatment, even hate crimes and homophobia from some, LGBT Pride Month is a time to celebrate open sexualities and promote equality. From Tiffany & Co. to Nike, many of the world’s biggest brands are pulling out all the stops, developing marketing strategies to create positive and powerful Pride campaigns.

Be Genuine

In this day and age, most brands, tiptoe around controversy to avoid public disapproval. They want their product or service to keep everyone (not just their target audience) happy. However, this has allowed many companies to cling to popular causes.

For example, Pride campaigns are all over social media in 2021, but was your brand actively supporting social justice causes two, four, or 10 years ago?

Audiences value genuine marketing, which is why many brands back up their campaigns with past work and an emotional appeal.

The Rainbow Oreo

Back in 2012, cookie company Oreo released their first Pride campaign, a rainbow-themed cookie showing outward support for the legalization of gay marriage. Although the social media posts garnered both love and hate, the brand did not stop there.

Oreo’s most recent campaign shared a collaboration between Oreo and PFLAG National, a nonprofit organization. The two brands created the Proud Parent campaign, which included a two-minute-long commercial that details the complicated relationship between a father and his lesbian daughter. Although the daughter longs for connection, the father finally comes around and outwardly shows his support for her sexuality by painting his fence rainbow.

Through this commercial and other resources, Oreo and PFLAG hope to inspire acceptance and support for the LGBTQ community. This is a prime successful marketing campaign example.

What makes this marketing campaign stand out from others? Consistency.

Oreo supported LGBTQ rights before Pride was accepted in mainstream media and did not let initial backlash stop them from continuing to support gay pride. With a long history of advocacy, consumers can trust Oreo is not campaigning for views and followers — but instead acting for social change. Their consistency has helped increase their brand awareness.

If your brand plans to implement a social justice marketing campaign, ask yourself, how can I use this opportunity to emphasize our values?

Marketers guide to a successful pride campaign

Identify The Problems, Find The Solutions

Marketing campaigns aren’t all about aesthetics and public appeal. When supporting social justice movements, you must understand the issues at hand. Marginalized groups are fighting for equality — a goal that requires a little more than an Instagram rainbow GIF.

Mercedes-Benz Canada wanted to bring awareness to the culturally accepted mistreatment and bullying young LGBTQ+ people face, inspiring victims to accept their unique identities as beautiful. The car company released a five-minute video titled “Painted with Love”, in which members of the LGBTQ community discuss past experiences of homophobia with artist Thomarya “Tee” Fergus.

After hearing about their trials and tribulations, Fergus creates a colorful mural to represent the beauty in self-acceptance.

Many campaigns are perceived as shallow, prioritizing aesthetics and convenient self-promotion. However, Mercedes-Benz used its platform to genuinely spread awareness of mistreatment. By giving LGBTQ voices a platform to share their experiences, Mercedes-Benz is directly addressing a major deficit in traditional media.

Addressing social justice issues must be done carefully and respectfully, especially concerning marketing campaigns. By listening to marginalized groups and their issues, your team can find ways to assist movements in furthering their cause.

Missing The Mark

While many brands utilized their public platforms to effectively spread support for the LGBTQ+ community, others fell short.

Many have criticized overdone Pride-themed products. Countless brands slap a rainbow on a T-shirt and call it a day.

Apparel brand Tipsy Elves is one of the many companies to face negative comments after releasing its Pride collection. Many dubbed the shirt designs as cringey, derogatory, and disingenuous.

Some of the apparel taglines include “Too gay to function”“So Homo”, and “Kiss me, Bro”.

A member of the LGBTQ+ community even took these pieces to TikTok, where he shared his least favorite shirts in disgust.

While this might be a dramatic example of failed Pride campaigns, it illustrates the oversaturation industry of themed products.

Whether it’s Christmas, Black Lives Matter, or Pride Month, themed marketing campaigns should have more depth. They require much more than slapping a rainbow on a t-shirt.

When designing your campaign, ensure your team includes members of the target audience. If not, seek advice and guidance from potential consumers using your professional network or social media engagement tools.

A Marketer’s Guide To A Successful Pride Campaign

At Elevare, our team of experts can assist your brand. We’ll help you create a solid campaign plan and streamline your marketing efforts for any major holiday. With over a decade of experience in the industry, we’ve mastered the ins and outs of social media marketing. We also have experience with SEO and branding. We can give you marketing tips that will help your business grow.

Looking to correlate promotion with Pride Month? June has just begun – schedule your free consultation with our team today.

The Power of Quality Content

The power of quality content shouldn’t be understated! High-quality, engaging content can impact your business in many ways! If your content is not up to par with the industry standards, this could be costing your business valuable conversions. 

The digital media industry is evolving at an unprecedented pace. Even seasoned marketers can feel overwhelmed by all the new marketing tools, advice, and tactics that are being produced daily. Businesses around the world use content marketing as a core part of their digital marketing strategies. Yet, managing a business while running marketing campaigns can be a handful.

Here at Elevare, we specialize in content marketing strategy, social media marketing, web design and so much more. Our marketing team can help you reach your business goals, and develop your content marketing efforts, whatever they may be.

We understand there are hundreds of tools and thousands of “marketing experts” out there. There is a lot of conflicting advice on which marketing tools to utilize and who to listen to. But, we believe that for many the answer is simple: start by creating great content for your website. 

Creating quality content

What is content marketing?

Yes, you can pay for ads, but why not utilize what you can for free? Research shows high-quality content marketing produces up to 3X more leads per dollar spent, and costs 62 percent less than traditional marketing tactics! Even further, 61 percent of U.S. online customers purchase after reading a recommendation from a blog. 

These statistics alone should be convincing! If you haven’t started a blog for your business, you should consider it. 

Focusing on content marketing can be powerful for driving traffic to your business and converting.

Content marketing is different from traditional marketing and includes a variety of things such as blogs, articles, e-books, entertainment, videos, and webinars. However, all of this content answers specific questions people have and provides them with a unique solution. 

Quality content builds trust, loyalty and drives profits

Starting a blog for your site is a great way to become a credible resource within your industry on topics that are important to your potential customers. This can drive more traffic your way.

If you are producing credible content, your business is more likely to be discovered by the right audience. After the right audience is attracted, it is easier to build trust and loyalty. This, in turn, helps form strong customer relationships. In the end, long term profits are grown from loyal, long-term customers!

You may now be convinced you should start producing content for your business. So, you quickly write up a few articles and they go live.

But wait! Unfortunately, creating content for the sake of having something on your website isn’t good enough. To be successful with your content marketing endeavors, you need to curate quality content

How to create high-quality content

How do you define quality content? Well, it’s content that engages, persuades the reader, is educational and not too sales-y.

Still not sure what to write?

Here are some tips about what quality content should include.

Target your specific audience

Before you start writing content, make sure you’ve done your research on who you are writing for. Analyze the right market. Target your product or service and frame your content accordingly. Make sure you are focusing on the unique thing you offer compared to others.

If you are not sure how to find your target audience, read here! We have offered some helpful tips for targeting. Marketing to a specific demographic will yield a much higher ROI and more successful results.

Don’t waste your energy writing content that won’t appeal to your target audience!

Be very concise

Good content is clear, concise, entertaining, and engaging! Focus on your core message and get to the point! If your content is too wordy and does not immediately describe the message or desired action, you may be wasting your time. Your reader will quickly lose interest. Strive to be upfront and direct.

Be engaging

This is extremely important. The amount of content on the internet is endless, and most of it isn’t well done. Make your content stand out from the crowd by being highly engaging for your audience! Don’t blend in. Your business is unique. Write content that provides a solution only you can offer.

Be relevant

Have you ever googled a question, clicked on a site, and was misled? Halfway through the article, you realize the content was just clickbait? Make sure your content isn’t misleading but extremely informative and relevant! High-quality content isn’t just for clicks.

You should want to offer something valuable and applicable for the searcher. Create relevant content, not click-bait.

Utilize the right platforms

Let’s say you have curated a fantastic blog post and you promote it via Instagram. But, you get very little engagement. What did you do wrong? Even if your copy is a 10 out of 10, if you share to the wrong platforms, you could be wasting your time.

Your target audience may not be on those social media platforms! After you’ve written your content, make sure you identify channels that apply to your target audience. What works on one social platform may not work for another. Be aware that you often will have to tailor your content and messaging specifically per the platform used. 

If you are incorporating all of the above points into your content creation, you should be well on your way to producing high quality content.

marketing for different platforms

The power of quality content

Whether you are a new business owner trying to develop your content strategy or a marketer looking to build on your existing skills, don’t stress! We are here to help guide you in curating the best content for your audience and goals.

If you are reading this article, you are probably looking for answers and ways to improve your marketing strategies. Creating quality content doesn’t have to be hard.

Here at Elevare, we understand the power of quality content. We specialize in content marketing, social media marketing, web design and so much more. Let us help you improve your content marketing tactics and develop your content calendar.

We have created a free resource to help you evaluate your marketing strategies. Download our free Ultimate Guide to Marketing Cheat Sheet today and kickstart your goals!