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The Importance of A Consistent Social Media Presence

Constance and consistency, these two qualities will support you through any endeavor. From training for sports, practicing art skills, building relationships, and creating a strong social media presence. Your business needs to be cared for daily just like any other aspect of your life. Just doing a good job isn’t enough to grow your company. You need to be able to give a great product/service and know how to get your name out there using today’s tools.

Know your voice and why you’re here.

Women speaking into a speakerphone

Know who you are and what you want to share with everyone on the internet. You may be selling a product, that’s great, but make sure your company still has a clear voice and brand online. If you are selling a sturdy chair, own it. Use language that gives a confident yet comfortable vibe. Each post should have concise words that emphasize the appeal to your product.

After mastering your language, use images that have a consistent set of colors and icons that you use. When using a font overlay, make sure you have set fonts for shareable photos. To do all of this you need to brainstorm before you start posting. You can work with a new media public relations company so that they can help guide you to a brand that can truly sell and present your business well. First start with a pin and paper. Brainstorm words that you relate with your product. Try out different colors with your potential logo and incorporate that color into your photos. When you find a look that you and your group like, stay with it. You want the people viewing your work to recognize your brand before they even read the username.

If you are truly consistent with your social media, it will help you represent a clear voice to your target audience. What is a target audience? Those are the people who could really use what you are offering to the world. Don’t be afraid to stick with an idea and have a constant, clear voice on social media. The more explorative members of this group will see what you are presenting and potentially share it with their like-minded friends. These are the people you want to keep coming back to your pages.

Timing is, almost, everything.

Image of a female wrist with a watch

If your online community knows that every Monday you will post a news-related video relevant to your business, the loyal members of your audience will continue to look for these posts every Monday. As they continue to come back to your page to be entertained or learn, the better your audience will be. Your posts will be shared. More importantly, you’re posts will be truly taken in and appreciated by those that matter. Whatever your message and branding is, we hope that you truly believe in it. We hope that your content will be fully enjoyed and will make a positive impact in your local community, nationwide or worldwide. To truly get the audience that believe in your work or product, you need to have a clear schedule so they know what days to look for you.

You also need to be consistent to bring in new faces. If someone comes across your page and they see that you sporadically post, hardly post or spam post, they will be a lot less likely to actually follow you or see what you are offering. The effort you put into social media says a lot about the effort you put into your service or product. This assumption may not be fair, but it does exist. You don’t want your page and company to be passed over for lack of consistency and good branding.

Posting consistently can be a lot of work. Social media moves even more quickly than the traditional media. Even if you’re consistent, posting once a week will not be enough. Luckily, there are people who understand how to create brand awareness online and the best times to post. You can always hire someone to help get your name out there and, naturally, bring in more revenue. Elevare provides help in social media marketing to keep you constant and true to your ideal brand. If you’d like help creating your online presence with a new, sleek website, brand creation and consistent social media, we’re happy to help you with any of those needs.

Consistent community is beautiful.

A group of friends huddled together smiling

Be consistent with your target audience. People who take time to comment on your page and share your posts are your family and can’t be ignored. You need to constantly and consistently respond and relate to people who comment on your social media pages or who send you emails. If someone walked up to your store and had a concern or compliment, would you ignore them when they spoke to you? I hope not. That’s how you should look at your comments, messages and emails. Building a community around your brand is one of the fun parts of growing your business. People need to feel heard, this gives you a chance to connect with people who have something in common. We all get busy in our lives with either our brick-and-mortar stores or managing all the different online platforms, but it’s important to check your pages and interact with your clients daily if possible. Loyal clients/customers are priceless; they can help your brand more than anything. The more you interact and show that real people working in your business, the more loyal your audience will become.

Consistency is timeless.

Man reading a newspaper

The online world is a great place to build a brand in a way that was never possible before; you can create an engaged audience all over the world. Social media marketing only needs consistent care and it will grow. Post often and on schedule, create honest work and engage as much as you can. It also helps to watch social media analytics and know when to post and what hashtags to use, but without consistency any of the other tools available won’t help you. The idea of being constant and consistent has been around in media for a long time– and it still holds true today. Though the online world can seem like a whole new monster, which it can be, some old rules for traditional media still apply.

Ready To Build A Consistent Social Media Presence?

Fill out a form below to schedule a FREE consultation today and we can help you build a consistent presence on social media!

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Time To Cut Spam Ads And Start Communicating

Digital marketing does not equal spam ads on people’s social media feed and web pages. As marketers, our goal should be to communicate with people about a product or service that would be useful to them. There are two keywords in that sentence that I would like to focus in on:

  • People: we are talking to human beings. Not buyers. Not viewers. These are people who we should be trying to communicate with instead of throw ads or purposeless posts at.
  • Useful: when we advertise something, it is because we truly believe in the product and it’s use that benefits some facet of life. After we know that, it will be easier to communicate what we need to on our various platforms.

Once we have a good grasp both of these concepts, marketing with purpose will come a lot more easily. Though treating people as people and your products as useful should be a goal anyway, it can also help your business. Basic spam ads aren’t going to set your business apart from the crowd and many people are turned off by the average hard sell. In a study done by the McCarthy group, 84% of millennials said they did not like traditional marketing and that they didn’t trust it.

Regardless of the generation of your target market, think in your daily life what you would prefer. Would you prefer to see a hard sell pop-up while checking out another website or going through your social media, or would you rather see content that entertains or informs you and relates to you?

Focus on Being Useful

Your messaging will change if you remember the utility of your service or product. Instead of throwing your information with a price tag into the world of the Internet, you will be able to be more purposeful with advertising. You will know where you should put an ad or post when you should put anything up, who you are talking to, and why you are talking to them.

Keeping this in mind will help you in the creation process. Going to work every day trying your best to give a good product or service will give you better results. Once your clients see what you are offering, you are more likely to have word of mouth advertising naturally occur.

PPC Done Right

Google Adwords is an easy way to target those who are actually searching for your product or service. This is one of the most utilized versions of pay per click (PPC) advertising because the ad will only appear to those physically searching on Google for a business like yours. This is the perfect example of advertising that can stress the business’ utility to a particular customer who does, in fact, need your service. Not only that, Google has created filters to help ward of fraudulent clicks (clicks done by competitors to empty your daily budget).

Marketer setting up an advertising campaign

If you want to delve into display advertising, such as a banner presentation on someone else’s website, make sure it is on a website that is focused in on your demographic as well. Same can be said for PPC on social media. Focus where you advertise so you can be efficient with your budget and actually reach the people who may need your product.

These ads are definitely more hard sell kind of ads, but you can still let your personality shine through with wording, color, and imagery. You can still ask a question or present an interesting fact.

Blog With Purpose

Blogs are a great way to connect with your customers and relay some concrete information. If you are creating blogs that are solely there to have content on your website or social media, then it’s time to rethink your strategy. You have a product or service that can be of use to others. If you take a minute a reevaluate, you will be able to think of information that you know or can find from coworkers that is blog worthy. You want to add to people’s day and not create a blog post that no one will actually want to read.

Blog to connect with your customers

Engaging blogs will only add to your business. If people come to your page for information in a subject they are interested in, they will be more likely to find you as a credible, reliable business to buy from or work with. Useful blogs are also more likely to be shared by the public, giving you free advertising.

Try A Facebook Group

Creating a Facebook group for your customers can add a bit of fun to your marketing and keeps the focus on building relationships. Groups only comprised of people who have actually bought an item or shared a post make loyal members feel rewarded to be a part of something a little more exclusive.

In these groups your goal should be community building, not selling your product. If you start spamming people’s notifications with spam ads, you will lose potential business from this group. Feel free to discuss a cause related to your business and current events that affect you. Asking questions is another way to get real engagement with your brand. You won’t even need to ask something directly related to your product, only in the same field.

You don’t need to, and you shouldn’t plug your website the entire time. Your members already know your business exists. Now is an opportunity to treat people like people and build trust with one another.

Post Quality

We can’t stress enough how you should not be posting ads of your product or service the whole time. Mentioning a sale or a change to a website is great and all, but make sure the bulk of your social media is something people can relate to. Ask questions in a post, take a picture of your workplace, introduce your team, share related news, post a funny yet related meme, and share your story.

Post content related to your product or service

People don’t use their social media to see a lot of ads. They use their social media to feel connected.

It Will Help You Stand Out

Authentic communication is not only less annoying and more fun than the classic, pushy, hard-sell ad, but it will also help you stand out. Your business has something useful to offer and you have a unique voice to help communicate that to other people. It’s time to change any bland messaging and start relating to your audience. It will only benefit you.

Two business partners high-fiving

Ready To Write More Meaningful Content?

We can help you create a Pay Per Click advertising plan that makes the best use of your budget and keeps your brand alive. Fill out a form below to schedule a FREE consultation today and we can help you convert your content into customers!

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How To Create A Solid Sales Funnel

Without a system to convert your leads into customers, your business will suffer. A great product or service by itself will help you get the word out a bit, but without a proper sales funnel, you aren’t going to see the growth you want. All of the successful companies you see, from Starbucks to Adidas, use a sales funnel. Some of them don’t just have one sale funnel, they have many. First, let’s find out what a sales funnel looks like, and then see an example of a complex sales funnel system. From sales funnel examples to guiding you through the steps, it’s time to learn how to make a solid sales funnel.

Why It Works

The sales funnel won’t convert every single person who sees your adds into a customer, but it is a strategy to help people actually interested move along till they become a customer. If you don’t have a way to draw people in, you are just another flyer blowing in the wind and potential customers, leads, will find another business that is more intriguing.

Coworkers creating a sales funnel

The sales funnel works because of its simple concept and design. People need to be interested to even think about buying your product. Once you have them interested, what can you do to actually make them consider? The sales funnel helps you handle this question and convert leads into customers.

Step 1: Awareness

Attract potential clients through blog posts, Adwords, social media advertising, billboards, Email, Ebook, and anything else that could make your name aware to other people. This is where you need eye-catching headlines and intriguing photos to get the attention of people passing or scrolling by. Once people are made aware of your name, you need to be able to attract them down the tunnel further by interesting them in your content, ads, product, etc.

Step 2: Interest

Once people are made aware of your product, you need to give them a reason to pay more attention to you and eventually invest. Basically, turn these leads into buyers. On social media, you do this by constantly posting content that either entertains or informs the people that are now following you and engaging with them. With a physical location, the “interest step” may look like creating a comfortable, aesthetically pleasing place to sit and potentially sip on a cup of coffee. You could also create a competition or event that gets people more involved with your brand, even if they haven’t bought anything yet.

Step 3: Prospects

Now it is time to offer a free consultation, a giveaway, an affordable webinar, a test-drive– anything that gets a customer to try out a product or consider using your service. Now that you have built a relationship with your customers you can offer deals or promote specialties.

Step 4: Sales

Finally, the step you have been waiting for, sales. This is the finish line for now, though you should continue the sales funnel with loyalty and advocacy. We touched on loyalty and advocacy in our blog on brand community. Keep in mind that you should continue to build relationships with customers after they have purchased from you. No one likes a business that forgets about you and moves on to the next lead. It can also cost you around 5 times more to get new customers than it does to keep your current ones, according to The National Law Review.

Example of A Solid Sales Funnel

Groupon reaches millions of clients per month. Their sales funnel is a great example of a simple strategy that works. First, they attract leads through ads, emails, referrals, etc, which lead to their website. Their website has a pop-up on the homepage that incentivizes you to give your Email for a coupon code on your first purchase. This is a simple way to interest your leads and keep them receiving information about your business through Email. Next, the customer sees deals on the homepage to get them to consider purchasing. Before you know it, leads are in the purchase form on the website and they are now customers of Groupon.

customer paying for an item

This sales funnel did not take a lot of extra steps to reach millions of clients a month. A solid sales funnel works as long as you follow up with your leads and remember new or old customers.

Example of A Complex Sales Funnel

Starbucks is a great example of a complex sales funnel. There are the larger sales funnel, and then there are the smaller ones inside of that larger sales tunnel. These smaller sales funnels can start by a certain purchase or reward system that leads you to go back to get more or different products at Starbucks.

Starbucks cups stacked on top of each other

The VIA portable coffee cup is a great example of this. This cup has six different compartments that have to-go packets of instant Starbucks coffee. The messaging behind this product is, of course, now you’ll never have to go without Starbucks coffee.

The first step is in line waiting for a cup of coffee already in the larger sales funnel of Starbucks. While you are in line you look around you at the various Starbucks products to pass the time. You then buy the VIA cup and are now in a sales funnel to continue paying for packets to refill the cup, along with a fresh coffee for the morning, every time you visit Starbucks.

This sales funnel could potentially have a buyer frequently purchasing more packets for the rest of their life or until the day the Starbucks packets are no longer sold. This portable cup purchase now has you committed to buying more than one item at Starbucks for, potentially, years. Not to mention the muffin you need for breakfast. The VIA portable cup is only one example of the many sales funnels Starbucks has within there store.

How We Can Help

Search engine optimization, SEO, is a part of a good online sales funnel. When your website and content are highly ranked in search results, more people are likely to see and interact with your website. We can help you make sure that you are seen and that you have quality content that will lead people down the sales funnel.

Fill out a form below to schedule a FREE consultation today and we can help you convert your leads into customers!

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7 Tips To Sell On Valentine’s Day

Valentine’s Day can be a day of celebration for many, or a day to make fun of for others. Either way, it’s a day of significance. Looking at large companies, we can see that Valentine’s Day is a good time to jump in with some creative, fun ideas for the season. Sometimes this can feel like a hard task. What ideas are good ideas? How can you stand out when everyone seems to be trying to get attention from lovebirds to go to their business or product? It’s time to sit down and talk about ways to get your business thriving during this heart-candied time.

1. Don’t Forget The Singles

Don’t ostracize singles who can’t celebrate with a significant other. You can look around and see other marketing campaigns that have done a great job of including everyone.  There are ways to keep Valentine’s Day fun regardless of the relationship status. Market your business towards everyone who wants to get in on the Valentine’s Day fun, not just the starry-eyed lovers. This tip should be kept in mind for all of your marketing strategies.

Singles are great potential customers on Valentine's Day.

If you have a message aimed towards couples, also aim one towards people who love their community. Self-love campaigns are also something everyone can get in on and promotes positivity within your brand.

2. Host An Event

Have a Valentine’s Day or pet day event with a speaker who can relate to your audience. Your speaker doesn’t need to be nationally acclaimed. If you know a speaker who is local, fun, and entertaining or can impart relevant knowledge, go for it. Make sure you get the word out on social media, email, and through flyers.

Partner with a company to provide gift bags or a dessert that is festive yet fits your brand. You can celebrate love of community, animals, friends, etc, without losing the tone of your company. If you are more informative than a fun or playful brand, you can host an informative event that is tied to serving others.

At this event you can provide gifts or have a competition for one of your products. Within all of the fun, make sure you lightly promote your product without being too pushy. You can do this through your decorations or a friendly reminder after a speaker has finished that you have sponsored the event.

3. Offer A Discount Or Gift

Whether online or in your brick-and-mortar store, be sure to offer a deal on one of your products. Get the word out through your social media platforms, but don’t forget to keep it festive. If it fits your brand, use a Valentine’s Day joke or information that can tie the love of serving others and your service together.

Along with purchases in your store, you can provide a free item that represents the day. If a customer buys a product or service, you can give them a free, small gift like a box of candy or accessory. You can also advertise gifts for that day on your social media or on flyers outside of your store. People like celebrating different days and will be more likely to buy from you if you are obviously seeking ways to make your customers’ day better. Valentine’s Day is a great opportunity to market your brand in a way that is fun for both you and your clients.

4. Create A Themed Product

This one definitely takes some thinking ahead. Try brainstorming ways to make one of your products a little more celebratory of love. Whether it’s love of food, friends, the world, animals, cars, etc. It may take a simple design change to make your product the perfect gift for Valentine’s Day.

Create themed products for Valentine's Day.

Change your packaging for the month as well. A few red and pink hearts can go a long way to show your clientele that you are paying attention. Holiday specials add a certain level of credibility to your business. It shows that you and your team take pride in your job and are looking for ways to reach your audience. Whether people think it all the way through or not, your business will appear better to them if you are creative and up-to-date with your marketing.

5. Donate To A Charity

First off, donating to charity is a good thing to do to help the community around you and be a friendly working member of society. Donating to charity can also become a fun event to celebrate the day. By sponsoring or hosting a charity event, you can tell the community that you are invested and active in the lives of those around you.

This can also help to create a fun marketing campaign. Whether or not you are selling a specialized good for Valentine’s Day, you can put the spotlight on a charity that relates to your business for the following weeks. A charity event is a great way to get your name out there without trying to sell your brand and your product all of the time. It communicates that your business is made up of people who care about others and not just a face-less company.

6. Try Some Fun Social Media Polls

It’s easy to find useful hashtags on Valentine’s Day. It’s much better to find a way to actually engage with your online audience during this time. Engagement is what truly helps build your brand loyalty. Polls are a great way to get people to communicate and engage with your brand without putting in an extreme amount of effort.

Try some fun Valentine's Day posting for social media.

Try creating polls that relate to Valentine’s Day. These polls will of course vary from brand-to-brand depending on the voice of your company. If you are personable and freely joke around with your audience, ask what date ideas people prefer, or would dread. If that isn’t your brand style, you can tie your charity with a poll and ask your audience about a statistic that relates to your issue of concern. Audience members can guess what they think is true, or who said what quote, etc.

7. Get The Word Out Through Email

Social media is fun and quick, but don’t forget your email marketing strategy. With an ROI of 4400%, it is vital to pay attention to your email marketing strategy at all times. Whether you decide to work with a charity, host an event, have a discount, create a new product, or create a fun poll, don’t forget to promote it fully on your email in your weekly newsletter and a couple Valentine’s Day special emails leading up to the day.

Send event invites as via email well. Your email list is priceless as people fluctuate from varies social media platform. Make sure to create a campaign that can lead people to join your emailing list. You can even give a discount or free Valentine’s Day item in a form that requires an email address.

Ready To Sell On Valentine’s Day?

Whatever your strategy ends up being, don’t forget to go for it fearlessly. Marketing takes time and effort. One post or one Email isn’t enough to show your audience that you are serious and paying attention.

If you need help creating Valentine’s Day content that will generate more leads for your company this February, Fill out the form below for a FREE consultation today so we can get started!

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How Digital Marketing Is Adding Value To Business

Do you have an active Facebook account? Are you consistent? What about a blog? Do you know anything about SEO? Are you posting authentic content? Have you tried videos?

You may have heard these questions from a good friend trying to push you and your business online. Which sounds great, we all know big successful companies are very active on social media and have beautiful websites bringing people in. We can see that every day from customer forums to Facebook ads. The only issue is that digital marketing is a large, fairly new world. It can feel overwhelming and unpredictable.

Maybe you’re wondering to yourself if digital marketing is really all it’s hyped up to be. Successful businesses have existed much longer than the internet has. The only issue with that idea is that due to advances in technology, how people function from day to day has changed. Where people look for information is completely different than it used to be. We all use our phones and computers for almost everything and use Google as an answer key for many issues. With social media, we have a whole new influence in our daily lives that does affect what we think about, where we go, and what we choose to buy.

Creating a Facebook page and a website itself isn’t really enough anymore either. You have to know how to use new media for it to get the reach you’re looking for. The good news is that once you figure out how to make use of the digital means available, you will see significant growth to your business and improve your customer service.

Statistics To Keep In Mind.

Man analyzing his statistics

We are now comfortably in the age of smartphones. With around 69 million smartphones being sold this year so far (internetlivestats.com), how do you think that affects the reach of digital marketing? Google searches alone average over 1 billion searches per day (ardorseo.com). Those searches are 79% of all desktop searches around the world, so that means there are even more searches made per day on other platforms (godaddy.com).

People aren’t just looking for recipes and checking in on the latest news on Google. People go to Google to look up boutiques around them, local plumbers, restaurants, and other businesses. Business owners benefit greatly from knowing how to use SEO to get their business’ site at the top of the list when a potential client is searching. 90% of Google searchers have not made up their mind about a brand before conducting a search (statuslabs). That means you need to put your best foot out there by creating great, telling social media profiles and website pages to show up in these searches.

With digital marketing, you will save 40% of the money you would use to invest in traditional media marketing (tgdigitalsolutions.com). You have little to lose by taking on the challenge of digital marketing, but a lot to win.

What Is Digital Marketing?

Man researching digital marketing techniques

As you can imagine, digital marketing is marketing by way of all things digital, but mostly the internet. This includes social media, search engines, blogs, e-mail, display advertising, e-books, and websites. The list can go on, but you don’t even need to try marketing in all the digital means available to us. You just need to find out what works for you and your target market and build an appropriate strategy from there.

You Will Know Who You Are Reaching.

Digital marketing gives you insight into how clients find you and why they stay with you. You can see simple analytics on social media sites and websites. You may not be able to know every little thing about the people engaging with your ads, but you will be able to tell some basic information like what general location they are from or what age demographic they fall in. This feedback allows you to see who all is interested in your business and maybe just needs a bit more of a push to follow through.

You can also see what ads or posts resonate well with your audience. Digital media engages people more than traditional media and allows people to share their opinions, even if it’s just a simple “like” on a post. If some of your messaging or a new product aren’t liked by your clients, you will be able to know more quickly through messages, e-mails, and comments.

Better Research.

Search results page of the keyword analytics

Because of the engagement and insight, you can get through digital marketing, it is easier to do quality research into your target audience. This research can help you provide a better product, focus on a particular social media platform, and know what messaging really works for your brand. Not only that, but you can know what time of day your target audience is online searching and posting. Digital media is simply easier to measure. You can see exactly how successful an ad is and potentially why it was that successful.

It is also easy to see what other successful companies are up to and what strategies they use that seem to work. You can also take a look at companies in your field that aren’t doing so well and learn what you should avoid doing. All of this information used correctly can help you create a strategy that brings in more revenue and keeps your community happy with your brand and product/service! This is one of the many reasons that ROI for smart digital marketing is higher than that of traditional marketing.

It’s Cost Effective.

Digital marketing gives you access to ad platforms that are exponentially cheaper than that of traditional ad spaces. Done correctly, you can reach up to thousands of people for less than $5 on social media. With traditional media, you’re looking at five times that amount, or much more, for an ad.

Strategy Matters.

Marketing strategy outline

Digital marketing is cost-effective, measurable, and engaging. With a proper understanding of how digital marketing works, it can take you and your business far. This is not just some marketing form used for eCommerce stores. You can get real traffic into your physical place of business by using digital means in a smart way.

Ready To Update Your Digital Marketing?

Elevare is positioned to help your business make the most of your digital marketing efforts and your budget. We believe in providing value for every dollar you spend, therefore we make sure that what we do for you will bring you a positive ROI. Our process includes analyzing data, improving conversions, and increasing the number of leads that come into your business.

You deserve a digital marketing partner that will elevate your bottom line and your team.
Schedule an appointment now to speak with a digital marketing expert.

Fill out the form below for a FREE 30 Minute Consultation to find out if we are a good fit to help you update your digital marketing for your website!

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Do I Need A Business Card?

It’s no secret that the world is changing rapidly due to technological advancement. From business organization to marketing, nothing has been untouched by the change caused by technology. Seeking employment and networking is no different.

If you are already trying to reach out to other businesses or clients through social media and online marketing, congratulations, you are on the right track. Since everything is digital these days, one has to wonder, do you even need a physical business card anymore?

The answer to that is a little more complicated than a simple yes or no.

Lost In The Shuffle

Blank business cards on a table

Regardless of whether you choose to use a card or not, we hope that you are attending as many networking events as you can. In these business parties and conferences, you meet a lot of people. This is great and it means you have the opportunity to truly get your name out there.

The only other thing is that there are a lot of other people trying to get there name out as well. This can be seen by the business card stacks by the end of the night. It can be hard to even remember where you put a certain card, or who had which name. This can mean that you’re printing out business cards for no reason other than to have them lost in someone’s card pile.

We are all for everyone striving for success and excellence, but how do you make your name stand out so that you can get to where you want to be?

One way to fix this is by having a business card that stands out. Another, better, way to fix this issue is to be an active networker.

Active Networking

Two male coworkers laughing

The number of cards you have given by the end of the night is not an accurate method of measuring the success of your networking. You can hand out as many cards as you like but still not have made a significant impression on anyone you could potentially work with.

You need to make sure you are fully taking advantage of a networking event. Handing a business card over should not be your goal when talking to anyone. Work on your conversational skills and your elevator speech, but make sure you still sound like yourself.

Figuring out how to properly present yourself and your business while chatting over after a speech or party may be harder than printing a business card, but it has better effects.

Work on remembering names and businesses rather than where you put that business card they handed you that one time. If you know someone’s name and business you will make a better impression on them the next time around and will be able to remember their email address. After all, most addresses are just the person’s name @ their company.com.

Cultural Difference

When deciding whether or not you need a business card, you need to think of the culture of your business environment. Some careers view business cards as nonessential as they should know your name anyway if they want to work with you.

Others prefer more personal contact and would hope you would make a better impression than just a card. Some professionals view business cards as a novice level tactic. However, there are still some companies that appreciate a good business card. Businesses in Canada, for instance, value these cards more than many U.S. companies.

What you need to do is get a better idea of your fellow businesses’ and clients’ perception. Research your field on the subject and ask trusted friends and coworkers about their thoughts. A business card may help you in some fields and countries, while in other areas it may present you as a beginner who doesn’t know what they’re doing.

They Keep It Personal

If you know how to use a business card properly, it can be a nice tool for networking. You need to keep the people you are talking to a priority. The business card isn’t the goal, it is simply a way to exchange contact information. Make sure your conversation is real and focused on the work you could do together and not your contact information.

Giving information digitally can sometimes make this key moment of interaction impersonal. Business cards help you to exchange your information quickly without wasting time staring at each other’s phones. Take advantage of the time you have to make a real connection about your passion and not about your phone number.

An Important Impression of Your Brand

Image of business cards in a cup

Though you need to focus on how you present yourself first, a business card is the first item your client will see that tells them what your work is like.

You may not be a graphic design company, but you need to make sure you have an eye-catching, professional card that represents you well.

Creating a card that stands out from the rest will help you not get lost in the card pile and will help your client see the care you put in your work. Simple cards you print at home will not suffice. Get yourself a business card that gives a good first impression of your brand.

An Easy Tell That You’re Prepared

Handing over a business card immediately lets the other person know that you came prepared to this networking event. If you are scrambling to find a pen to write down your information on the back of a program or napkin, you won’t make the best impression.

People like working with prepared, put-together businesses. You searching for a way to give them your information does not compare to you smoothly handing them a business card.

Not only does a business card make you look prepared, but there’s also a chance that person will share your card with someone else who needs your services. Being prepared with a business card can go a long way while networking.

Leads to Your Website

Coworkers planning a strategy with a laptop

One major way a business card can help you is if it has your website on it. Maybe you had a successful conversation with a potential client, but they need to see more examples of your work. By giving them your card with a website address on it, they will be able to investigate you further on their own time.

A website is essential to have in this day and age regardless of whether you have a business card. A website will help people learn more about you through a search engine or through your social media pages. There may also be information of interest on your website that you did not talk about in person with your potential client.

If they have an easy way to look you up, your potential client or business partner will have a wealth of information at their fingertips about your company.

Keep The Negatives And Positives In Mind.

Regardless of your decision on whether to have a business card or not, you need to keep the positives and negatives of having a card in mind. If you decide to have a business card, make sure you are focusing on personal communication and not exchanging cards so you can move onto the next person. Make sure your card stands out so it doesn’t get lost in a pile.

If you decide to forgo the classic business card, make sure you are prepared to give your information in an easy way so as to not direct the conversation to solely contact information. To help make your decision, make sure to pay attention to your specific field and clientele and what their opinion is on business cards.

Ready to Impress?

If you need a link on your business card to a website that will impress potential clients and business partners, Fill out the form below for a FREE 30 Minute Consultation to find out if we are a good fit to help your brand grow!

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How To Captivate Your Digital Audience

The digital marketplace is oversaturated. You may have a great product, but it’s hard to have your voice heard. Beautiful photos, amusing videos, and interesting articles flood our feed and our day-to-day lives.

How do you stand out in a crowd that is so suffocating?

We encourage you to connect and engage. We know it’s hard to stand out these days, but with a little bit of focus and quality content, you will be able to befriend the crowd that actually matters. It’s not about being heard by everyone, it’s about being heard by your target market. Let’s talk about how we can do that.

Quality Content Beats Quantity

This concept is old and holds true on the world-wide-web. First, we want to stress the importance of quality over quantity because without understanding this concept, you will be creating content that will leave your viewers completely unimpressed.

You can’t write just to write and expect to get loyal followers. Writing quality content about subjects that will add to the day or your viewers is important. No one wants to see a bunch of cold ads and nonsense posts in their feed. You will be unfollowed.

This concept applies to anything you are publishing on the internet and not just on your social media platforms. To captivate your digital audience through your website and blog posts, you need to put time and effort into what you are putting out in the world.

Take time to research what interests your target audience and do your best to produce work that adds to that subject. The time it takes to create a meaningful post may be longer, but it will be worth it.

Understand The Goal Of Your Work

To create solid content you need to understand the goal of your work. Why are you posting this? If you don’t know why you need to think again. You should have clear goals as to why you are publishing work and how it adds to the lives of your customers.

Sometimes you may have a discount that you’d like to post on Instagram. That’s great, but don’t push your products all of the time. What is the goal of your product and how does it help others? Talk about issues that surround your goal and you will be able to captivate your digital audience.

Participation Goes A Long Way

Coworkers with laptops

People, especially millennials, love to participate in their purchases. They want to give their opinion and say what they’d like. This is great because it gives you better insight into your customers. The challenge is utilizing this knowledge and creating content that people can interact with.

Instagram and Facebook are becoming more and more interactive. You can have live stream videos where you answer incoming questions, you can post surveys and you can interact with your audience in the comments below.

Many people, especially millennials, simply do not react well with hard sell advertising. It’s good to shake things up with the interactive features available on social media platforms.

Emotional Connection

You need to know the concerns of your audience members to captivate their attention. Are they coming to your page because they want to fix a problem in their life? Don’t be afraid to talk about issues as long as you put a positive spin on it. People want to relate to something but are also attracted to positivity and realistic solutions.

This should come naturally as your product or service adds to the lives of others. Accentuate what is helpful about your product and go ahead and talk about the issues bothering your clients. We all want to see more authentic content out in the world whether it be on hard copy, websites, blogs or social media.

Your Audience Varies, So Should Your Content

When you think of your audience, you need to visualize the different kinds of people coming to your page. Think about these groups of people, whether they are separated generationally or by their specific concerns, and think about what they need to see today.

Try posting blogs about different subjects that will relate to different sectors of your audience. You do not need to appeal to everyone all of the time. Do you already have different audience members following you on Instagram then you do on Twitter? Lean into that and learn what each group on these platforms actually wants to read and learn from you.

Your audience needs to see a reflection of themselves in your content. So learn and reflect back. Take the time to research so that you can learn how to captivate your specific digital audience.

Watch Your Tone

Two girls talking to each other.

What is your voice like with your audience? Just like capturing a live audience’s attention, you need to use your tone to captivate a digital audience’s attention. Voices that sound too scripted and robotic will lose viewers fairly quickly. Before you know it, your content is lost on the web without anyone actually paying attention to it.

If you strive to be informative, make sure your tone can present the information in either a positive or edgy way. Look up synonyms to words if you feel that your language is falling flat. Follow brands that are doing well and see how they talk and post.

Read blogs that interest you and see how they present information. Again, this step will take some research but will help you more easily create content that your audience will pay attention to instead of scroll past.

Don’t Be Afraid To Use Different Mediums

Videos and photos can take a lot of work, but they can grab a lot of attention if done well. You still need to follow the same guidelines listed above, but make sure you pay attention to the length of your video as well. People don’t want to sit around and watch a 10-minute video.

Luckily a lot of social media platforms have a cap on how much video you can post at a time. Though this can be annoying, it can help give you an idea about how much you should be posting at a time. Longer in-depth videos can be posted on your website or YouTube channel.

Don’t be afraid of any new developments in social media or online to connect with your audience. They are simply new tools for you to use.

When All Is Said And Done

These are some key steps to creating content that brings your audience in and keeps them reading and listening. Keep quality a priority, play with your words, stay positive and relate. There is a lot of content out there, but if you stay true to your brand and mission, you can stand out from the crowd and captivate your digital audience.

Ready to Captivate Your Digital Audience?

We would love to help you with any digital marketing needs at Elevare. Fill out the form below for a FREE 30-Minute Consultation to find out if we are a good fit for your website, marketing or branding needs!

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9 New Year’s Business Resolutions To Revamp For 2019

1. Conquer Everyday

You have a certain amount of energy every day. Running a business can sometimes feel overwhelming and like you don’t have enough time. We promise that you do have enough time, you just need to strategically use your time.

Do the best you can every day to accomplish your goals step by step. On the other hand, if it doesn’t feel overwhelming, there’s a chance you’re not reaching for high enough goals.

We want to encourage you to go for those high goals, whether it be sales goals or new business location goals. Whatever your dream is for your company, go ahead and set that goal.

Simultaneously, set day to day goals that you can accomplish to eventually attain your larger goal. This takes a level of commitment and passion that you need to wake from within yourself every morning.

Encourage those you work with to do the same. Instead of counting the hours till you get off work, count the hours you have left to accomplish something important in that day. Once you finish that day, go to bed knowing you’ve done everything you can to accomplish your long-term goals.

2. Make A New Path

Sticky note depicting a bright idea

Don’t be afraid to make a new path for your company. We live in a time where everything is constantly changing due to technology advancement and generational changes– this is no secret. It doesn’t matter if your forerunners had the same goals that you have. It doesn’t matter if you are even in a top leadership position.

Don’t be afraid to make a new suggestion that could benefit the business you are in. If you have a new idea for a product that will appeal people in a new way, go for it! Now is always the time to stay ahead of the game.

You are here to make your business better and do your job to the best of your ability. You will not achieve anything new if you are living in your comfort zone. Get out of your comfort zone. Maybe you’d like to get started in social media marketing though no one before you has done it before– that’s great.

You’re making strides and you need to keep going. If you’re unsure of the next step you need to make in this new goal, we are here for any of your web design or social media needs. We would love to have a conversation about how we can work together.

3. Rediscover Your Passion

Do you feel like you have lost your energy in the workplace? You need to rediscover your passion for your goals. What is it that you enjoyed about your job in the beginning?

Make a note. Write a list about everything you liked about the job. Afterward, add all of the things you would like to improve your job and do something about it.

Maybe you need a change of pace, maybe you need more opportunity or maybe you need new goals. Whatever it is, now is the year to change your morning routine, create a new business plan or ask for a raise. It may sound like all of this is easier said than done, which may be true, but why should the difficulty level stop you?

4. Organize

Office table with a laptop and a calendar

An organization will step up your business game and is a key resolution for your business this year. It may sound like a lot of work to figure out your digital and physical filing systems, but it will help your whole office with productivity. If you need to take a day and declutter; it will be worth your time.

If you and your team are not sure where assignments are going, it will cause problems in the future that will only slow down your office. To help with organization, try delegating more tasks and have a clear outline of who is in charge of what that everyone can see.

5. Delegate

On the same note, not only should you delegate for organizational purposes you should do it for everyone’s productivity and empowerment as well. If you are in a supervisory role, remember that you most likely do have employees who are looking for an opportunity to prove themselves and use their creativity.

Not only will your employees enjoy their work more, but you will also have better results. If you are trying to do everything yourself, you cannot give the appropriate amount of time to each task. Also, even though you have your strengths, you are not the best person for every job.

Look around your office and thoughtfully assign tasks to those who have the appropriate strengths or potential to do various tasks. Properly delegating will only help your office. You will create empowered employees, have better end results and have more time to complete the tasks that you truly need to do.

6. Be Consistent

Quote On The Side Of A Building

2019 is the year to finally put branding, productivity and communication consistency as a priority. If you are creative, sometimes it can be hard to be consistent in any of these areas. If you constantly have new ideas and trails that you feel compelled to follow, you will sometimes put being consistent on the bottom of your priority list.

Try making more lists part of this resolution for 2019. Have a list you check every day that has the essential tasks you need to do to be consistent. If you need to make sure you talk to an intern, supervisor or business partner every day or week, write a reminder on your daily to-do list.

You want to consistently communicate with people who need to hear from you to move forward on a project. It hurts everyone’s productivity when you aren’t communicating frequently about important details because you got carried away in your, probably great, ideas.

Being consistent with your brand can be a little more complicated if brand messaging isn’t your greatest strength.

That’s why agencies like Elevare exist. We want to help you stay consistent and true with your brand. We can help you stay up with your social media marketing, Email marketing, website content, and overall brand consistency.

7. Be Active About Networking

It is never too early to start on this resolution. Make use of the company holiday parties that are happening this season. Practice your elevator speech and your personal communication skills and get your business’ name out in the world. Simple interpersonal communication can go a long way.

Have you heard about a group dedicated to your business field or networking? 2019 is the year to join it and learn as much you can from the people around you.

Talk about new ideas, create with other people and meet new potential clients. Whether these groups or online or in person, there is a wealth of information out in the world for you to glean from and up your business level.

8. More Collaboration

Coworkers creating a strategy with their laptops

Along with networking comes more opportunity to collaborate. Group work and partnering with others may seem stressful to some. If you are one of those who find it stressful, try to focus on the positives.

You can get your name further out there, make business friends that can help you grow and you can come up with a new, creative product or service.

9. Give Back To The Community

Giving back isn’t just for the Holiday season. This year find something you truly care about and serve in your community by making real moves to be a part of a positive difference. Not only is it great for your community, but it will also let your community see that your business is trustworthy and cares about other people.

You can join a board, be a mentor or host a fundraiser. However, you choose to give back to the community this year, make sure it is something you are passionate about.

Dare To Explore And Follow Through

Girl with glasses smiling

We all know most resolutions never see fruition. We hope you make these resolutions for your business at the top of your priority list and implement them this upcoming year.

Ready to Revamp Your Brand?

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How Do I Build A Community With My Brand?

How do you create a strong, loyal following? You build a community with your brand. Brand communities create business growth by helping a company learn what their target market truly wants.

Brand communities give you the insight you need to create a better product or service. It also creates a constant source of word-of-mouth marketing.

Successful businesses hone in on their loyal customers to create brand advocates. Building a community around your brand will help you use the passion your clients have around your product or service.

Getting people excited and involved with what you’re doing is the best way to see your business grow naturally.

Find Your Cause.

Stop for a moment and think about your brand. What does your product or service add to the lives of others? What inspired you to create your product? Defining the reason behind your product is the first step to creating a community.

You need to be able to get people excited around your idea and get them talking to each other about it.

Maybe your inspiration was health and you created a new water bottle to make healthy living easier. You can build your brand around healthy living and get your customers talking to one another about how they stay healthy during the workweek.

Don’t just create an excitement for your product. Create excitement for the goal behind it as well.

Empower Your Customers.

Inspirational quote on a wall

Now that you know your main goal and idea behind your product or service, you need to use it to empower your customers. The more you empower your customers, the more loyal to your brand they are likely to become.

People love to come up with new ideas and give their opinions on existing products. You can use this kind of feedback to give your clients what they truly want.

You can also create a space, physical or digital, where your community can talk about issues related to your cause. Do not just push your product. You need to ask questions and present topics that will create interaction with your customers.

Encouraging feedback and new ideas is key to business growth. You don’t want to get stuck making the same product that will eventually lose the interest of your community.

Look At Similar Communities.

Okay, so you know what you want your community to look like. Now it’s time to research similar communities. Research is necessary because you need to understand what works for other people and what doesn’t.

You can even join a few communities to see exactly how they function and what kind of topics they talk about. What makes people excited? What topics get more people involved? What methods do these brands use to present topics and ideas? These are all questions you should be looking to answer in your research. This will help you avoid simple problems in your own brand community.

Pick Your Platforms.

Man with tablet

Where and how you have these conversations is important. There are many places you could go to create conversations in your customer base. You may choose to use more than one. Pick a few platforms to create and share thoughtful content.

If you have the means to do so, you can create your own website for community conversations and involvement. Every business will need some social media involvement and smaller businesses can have all of their brand community be on social media.

For example, you can use Facebook groups to create a sense of an exclusive community for your loyal members. People love feeling like they are part of a special, exclusive group and will be more likely to interact in something a bit more private. Meanwhile, you can use Instagram and a Facebook page for first contact and advertising.

Make sure to give your audience a reason to follow you. Maybe give a discount offer in your Facebook group that will keep your customers loyal, invested and engaged. Don’t be afraid to let customers take the reigns and start their own conversations. This can lead to more brand loyalty and engagement.

Use Hashtags to Connect.

Time to use the passion behind your product and make it go viral. You can use hashtags and relevant questions to help your name get out there online. A catchy, positive hashtag can go a long way if your audience can relate to it enough. Don’t feel the need to push your product the entire time. Focus on good communication and creating hashtags that are relevant and easy to remember.

Not only should you focus on the online world, but you can also create live events and meetups to make your brand go viral. You can incorporate the two of them by having meetup members hashtagging and posting during the event! This is a great way to let your customers meet each other and build bonds within your community.

Make sure to create events that aren’t just about your product. You can touch on many subjects related to the goal of your product without being too pushy. Your community, though customers, will not be attracted to an overbearing sales pitch.

Interact With Your Community.

Coworkers laughing with their tablets

Speaking of hashtags, make sure to check out what your community is actually talking about and don’t be afraid to interact or incorporate their questions to your page. If you have a Facebook group, make sure to actually answer the questions people are asking. Messages and tags should be responded to in a timely and personal manner.

Monitor conversations and add your own input. Simple, real communication can go a long way. Be sure to follow current trends around your topic so that you can keep your conversations and content relevant to your audience. You need to be in tune with your community to fully benefit from having one.

Roll Up Your Sleeves.

Creating a brand community is extremely beneficial to business growth, but is also a lot of hard work. You need to stay consistent to truly create a sense of belonging with your target audience.

People expect to be responded to and need to be to feel included. You cannot just schedule posts and create a Facebook group for this to work.

Being proactive and engaging creates a strong community. Through empowering conversations, social media and events, you will be able to gain awareness for your company, product or service.

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Is Email Marketing Still Relevant?

Email marketing allows you to reach and connect with your audience in their inbox. This time-tested approach to marketing should not be overlooked as you work with more social media accounts to increase your reach.

You can successfully inform your loyal brand followers through email marketing while gaining more detailed insight into customer behavior. Email marketing is not going anywhere soon and may be a vital part of keeping your business around as long as possible. Why you ask? We have some crucial information for the naysayers.

It Will Be Around Longer.

Email marketing has already been around for decades. If you are thinking that your favorite social media platforms will always be around, think again. Social media is still a relatively new world that is constantly changing due to trends. Having all or a majority of your customer base in one social media platform can be risky because of unknown changes.

Though it is important to use social media to your advantage, you need to make sure you have a database of email addresses as well. These addresses may be the only way you have left to reach your clients if anything ever happens to Instagram, Twitter, etc. Email is a tad less new, flashy and is inherently simpler and necessary.

The unchanging concept of email makes it a more stable place to reach your audience for decades to come.

Look At Your Return On Investment.

Tools needed to calculate your investment

The return on investment (ROI) of email marketing is impressive enough for you to start doing it right now. The ROI of email marketing is higher than that of other digital marketing methods at a $38 return for every dollar spent.

Social media marketing is a great way to collect names and addresses; attaining those email addresses should be a top goal for your marketing team.

The numbers don’t lie and you can’t afford to miss out on the benefits of properly using this tool.

Don’t Be Passive.

When you have an email in your inbox, you need to either do something about it or let your inbox turn into a useless disaster.

Most people at some point in the day will go through their email. People don’t just scroll through their inbox like they do with their social media. They need to take action and actually think about emails that are there to take action.

If you have a link to your website or a new product in your email, it is more likely to be seen and thought about than if you put it on your social media. That is the beauty of using a type of marketing that requires action from the viewer. They need to actually process what your email is before doing anything.

 Who’s Loyal?

Those who willingly sign up for email notifications are your loyal customers. The idea behind thoughtful marketing is not only to get your name out there. You want your name in the ears of people who will actually be interested in what you have to offer.

Finding your loyal members by having them sign up for your email updates allows you to focus in on your brand advocates.

Brand advocates are your customers who will continue to advertise for you by word of mouth. You want to hone in on these people and treat them well by giving them discounts and the like.

Having a simple email sign up lets you see who actually cares about your product.

Following someone on social media takes a lot less commitment than agreeing to read their emails later when you’re cleaning up your inbox.

 It’s Easy To Measure.

Ruler for measuring

Measuring the success of your email marketing strategies is easy. There are many programs available now that help you with email marketing tactics and allow you to have all your feedback in one place. You can see who opened your email, how many people opened which links and see who has unsubscribed.

This insight into what is interacted with in your email can help you create better content. Knowing which emails were unengaging enough to be unsubscribed a lot helps you to realign your focus. The information that is easily provided through email marketing is greatly beneficial to business growth, as long as you are paying attention.

 A Nice Personal Touch.

When you think of email marketing do you think of a mass email sent out to thousands of people? It’s time to readjust your perception.

Though the standard email inbox itself has not changed that much, the tactics to reach those inboxes properly have. You can do so much more than sending a generic email. Part of the attraction to email marketing is the ability to personalize it.

These days you can download an email marketing app to help you add names to your email for a simple personalized touch. Personalized headlines are opened more often than generic ones.

You can also create several different email lists so that you can provide the wanted information to each different audience. If you have customers in different geographical areas, this can help. If you have noticed that your customers vary in age, you can create lists to help target each age range better.

 The Use of Smartphones Helps.

Coworkers with smartphones drinking coffee

Smartphones have changed all of our lives. For email marketing, they have changed our lives for the better. People are constantly checking their phones to maintain good correspondence and communication.

No matter where people are or what they are doing, there is almost always a brief moment where they need to email a person or respond to a person.

This means your email is going to be seen at some point that day, if not immediately. Almost everyone who has a smart device has an email app on their phone and/or tablet. It’s easy to check and can be done anywhere.

It’s Classic and More Available Than Ever.

We would love to encourage you to see email marketing as something that is not outdated. It may not be as new and talked about as social media, but it is still used a lot. Email marketing has proven to be profitable for decades. The only thing changing about email is that is more available than ever before and the options to make it more appealing are more robust.

Ready to Improve your Email Marketing?

If you need any help with your email marketing needs, our team at Elevare would love to help you reach your goals!

Fill out a form below for a free consultation from our team.

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