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Website Evaluation Checklist: 23 Ways to Improve Your Website Today

A well planned and executed website starts with a website evaluation checklist so you don’t miss anything.

In this article, we’ve put together a list of 23 things to check you’ve covered on your website for the best SEO and performance.

Website Checklist Items for Copy & Design Teams

Whether debating navigation placements or color schemes, your copy and design teams need to assess your website with laser focus.

Have your team scan through each page with this new website checklist in mind, and you’ll be sure to get a handful of helpful comments (and debates about comma placements, we’re sure);

Spelling and Grammar Errors

Before launching your website, check and recheck all headlines, body copy, call-to-action buttons, navigation bars, footers, landing pages, thank you pages, and any initial marketing promotions.

Ideally, your writers are well versed in SEO too. This is the perfect time to make sure all your copy is optimized for specific keywords to rank well.

Brand Consistency

Every company should know their brand voice. Even if your guidelines aren’t formally written down.

Whether your brand persona is witty, formal, informative, serious, humorous, laid-back, or a combination of several attributes, every aspect of your company should reflect that voice.

It’s confusing to customers when your emails are incredibly serious with distinct sales calls-to-action, but your social media is playful and inquisitive.

Let your customers know who you are and where you stand as a brand. It’s up to your copy team to understand this voice inside-and-out and ensure all copy is consistent.

If you don’t have brand guidelines, here’s a great Hubspot tool for establishing a brand voice.

Company Contact Information

If your company has changed locations or updated phone numbers, this step is incredibly important. Check every page to make sure the company information is the same and without spelling errors. You can even take an extra step and make sure the contact information is consistent on all company social media accounts.

Form Errors and Flow

Website Checklist Items for Copy & Design Teams

Your website forms are a sweet spot for gathering customer information, leads, subscribers, purchases, and more. Don’t lose those precious connections with a nonsensical form!

Run through all of your forms just as a customer would to check for errors, ensure proper flow, clear instructions, aligned destinations, and a good experience from start to finish.

Test Navigation Links

From links embedded in your blog to your navigation and content recommendations in the sidebar. Make sure every link has been clicked and that there are none of those dreaded 404 error pages.

Social Media Channels

Speaking of links, ensure website visitors can navigate to your company’s social channels.

Test the links in the header or footer navigation bars, in emails, and on blog pages. Also, make sure to update any links on your social accounts to the new website.

Clear Images

There’s nothing that ruins a website’s credibility quicker than a pixelated image. Look out for low-resolution images or photos that are too dark.

Also, visit your site on a monitor, laptop, tablet, and phone to see things from every size and view. Mobile-first indexing is going live soon, smooth experience on mobile is essential.

Formatting Consistency

While some formatting inconsistencies will be obvious, others are easy to scan over when you’ve been staring at a screen all day. (We’re looking at you, spacing). Double-check for uniform text, image placement, and color use.

Website Checklist Items for the SEO Team

If you want the online world to see your brand new website, here is a website evaluation checklist for your SEO team to ensure you’re site has maximum visibility in the search results;

Optimized Titles, Headlines, and Body Content

These areas are major SEO must-haves for ensuring web spiders can crawl your site and index your content.

Work with the copy team by sharing information on SEO best practices. This will streamline your workflow and help them create engaging, optimized copy.

Knowing the ideal title length before working on a blog or web page will make everyone’s job easier—and will score you points with your boss (and Google).

Meta Descriptions/Title Tags

A crucial step in boosting on-page SEO, meta descriptions and title tags summarize and help to rank your content in search engines.

Depending on your company’s structure, meta descriptions falls to either the SEO team or the copy team. No matter who creates them, each meta description should be <160 characters and offer clear insight into your page’s content.

Similarly, title tags also appear on search engine results pages (SERPs) as the clickable headlines for a specific result. These snippets of copy should stay under 60 characters for best visibility.

Images and Alt-Text

Behind every optimized website is a stellar SEO team that takes the time to descriptively name images and alt-text.

By naming an image based on its description instead of keeping the stock name or image number, search engines can discover the image and help it appear in search rankings. 


Similar to meta descriptions and title tags, your website URLs should give a clear message to the content on each page.

Clean, easy-to-read URLs are more likely to be clicked—and hopefully interesting to viewers seeking your content.

It’s good practice to use keywords in your URLs, so look to the page headlines to help craft each one. You can read more about structuring URLs on the MOZ blog.


You won’t start diving into your site’s analytics until weeks after your website launches. However, make sure you can log in, have your dashboard setup, and have a way to track your traffic.

SERP Display

This is another item that can wait for a few weeks after your website goes live. Still, it’s a good time to put this task on the calendar to make sure the work you put into your meta descriptions, title tags, and URLs is paying off. Hurray for traffic!


Make sure all pages have relevant keywords within the title, meta description, headings, and copy.

While this step is largely completed while a page is being created, it’s never too late to go back in and add keywords to boost page optimization.

Website Evaluation Checklist Items for the Web Development Team

A web development team is responsible for putting everything together behind the scenes. Here are some things to check to ensure your site is operational from a development side;

Live URLs

Since many websites are built with temporary URLs for testing purposes when your site goes live you should double-check it’s full indexed.

For smaller sites, it’s easy to navigate through each page to make sure each one is working. If you have a large site with time-consuming navigation, consider a tool to find broken URLs. A good site to check your links is

Custom 404 Page

As a web developer, a 404 error page is your time to have some creative fun. Use this page as an opportunity to entertain, help, or redirect customers to other pages of your website.

Take a look at one of our favorite designs below from Hot Dot Production — the dots respond to your mouse movements.

Upload a Favicon

Favicons are the little images that appear in the tabs and address bar of your browser. Set up a graphic that shows off your brand and lets visitors quickly identify your website among their mess of open tabs.

Mobile Responsiveness

Website Evaluation Checklist Items for the Web Development Team

This might be the most important point in this website evaluation checklist. Websites have to be mobile-friendly, it’s crucial to your SEO and the user-experience.

In November 2016, Statcounter discovered that 51.3% of website pages were loaded on mobile devices, surpassing desktop and laptop computers for the first time.

We’ve come a long way since then, mobile-first indexing is now live.

Website Speed

Since research estimates the human attention span is now eight seconds, a slow website is a huge threat to your brand image, conversions, and customer loyalty.

Waiting for your website to load not only gives visitors a terrible first impression, but it also is the perfect opportunity for them to click back and try another website.

Research by the Aberdeen Group found that web customers are won or lost within one second. You earned that click, now make sure it pays off by using a fast server, host, and responsive design.

Want to check the speed of your new website? Contact us for a free assessment.

Cross-Browser Compatibility

You don’t know if your website visitors are using Google Chrome, Safari, Internet Explorer, Firefox, or other browsers.

Cover your bases by double-checking the speed of your site on every browser.


Part design, part web development team, the proper use of fonts can immediately grab a visitor’s attention. Ask someone from your design team to join you when looking over fonts to ensure consistency, correct styles, color, and visual impact.


Once visitors make it to your website, it’s largely up to the navigation bar to see that they stay and explore.

Although your copy team will be searching for spelling errors, it’s up to the developers and designers to follow best practices for UX and UI. If possible, gather a test group to navigate through your website before launch.

Pay attention to any pain points, issues with finding content, or improvements for flow. You’ve spent a lot of time staring at the navigation—sometimes you simply need an extra pair of eyes to point out an improvement.

It’s Time to Launch Your New Website!

After checking all of these last-minute website checklist items off of your list, it’s time to go live!

Give your team and yourself a huge congratulations on finishing this monumental project. Then, prepare your developers and engineers for launch so they can quickly debug any issues that slip through.

Need help with any of the points covered in this website evaluation checklist?

We’re happy to discuss how we can help, just fill out your details below and a member of our team will get back to you;

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7 Restoration Company Websites You Need to See

A quick online search for restoration companies shows what most of us already know — this service industry isn’t on the forefront of ground-breaking web design. However, we’ve seen how an updated website can help restoration companies bring in more business and boost search engine rankings.

To help inspire an upcoming redesign, we’re sharing the best restoration company websites we’ve seen to date.

How we selected the restoration company websites

Using the expertise of our web development, graphic design, and branding teams, we evaluated each site based on UX/UI design best practices and overall branding. We also looked at the quality of response time, visuals, navigation, layout, font use, and clarity of information. In no specific order, here are the top seven restoration company websites.

Certified Restoration, Inc. – San Diego, CA

Providing fire, flood, and mold services, Certified Restoration has a clean and simple site design that makes the page easy to navigate. The deep blue and burnt orange color palette makes important information stand out, while the simple animations and transitions add interest as you scroll through. The navigation makes it simple to learn more about the company services, and each page leads the viewer deeper into the website. Throughout each page, the subtle section breaks make it easy to take in chunks of industry-specific information without getting overwhelmed. We also really like the company’s use of customer reviews and service guarantees to draw in visitors and encourage brand trust. Certified Restoration has an all-around clean, simple site that’s attractive and pain-free to scroll through.

Screenshot of Certified Restoration Inc. homepage.


Simply Contents LLC – Southern California & Olympia, WA

Although the Simply Contents website is a theme site, it earned a spot on our list for its functionality, color choices, and clarity of information. The site makes it easy to understand services not many have heard of unless they’ve experienced a fire or water disasters, catering to the customer first. Since it is a single page site, it lacks the diversity and depth offered with custom websites. However, this layout also encourages visitors to contact the company for more information or to request a quote.

Screenshot of the Simply Contents homepage. Simply Contents are emergency & disaster inventory packing specialists in Southern California & Olympia, WA.


Rapid Dry Restoration – Northern Colorado

Another custom design, the Rapid Dry Restoration website is a clean design and easy to navigate. The blue and red color palette makes for cohesive branding and is also used throughout the site images. Simple animations on buttons and a rotating header add visual interest without being overly interactive. It’s easy to understand the services this restoration company provides and the permanent header is a great call to action for visitors seeking immediate emergency help.

Screenshot of the Rapid Dry Restoration homepage.

Rapid Dry Restoration is a water damage restoration company in Northern Colorado.


Service First Restoration – Southern California

From first impressions of the Service First Restoration page, you see a person pulling back a visual layer of effect. This shows the old, destroyed property being peeled away as a beautiful, modern look is revealed. This visual effect speaks huge volumes for storytelling! This opening story is further emphasized with a nice quote at the bottom of the slider,  that brings it all together! The menu is clean and simple, the site design has a great palette of two tones of color (blue and orange) with nice white space filling in the remainder. This site is definitely an example of great design and brand messaging.

Screenshot of Service First Restoration Inc. homepage.

Service First Restoration Inc. is a professional damage reconstruction based in Southern California.


American Fire Restoration LLC – New York Metro Area

Rounding out our top restoration company websites is American Fire Restoration based out of New York. This company switched up the traditional theme by adding their own flair with services boxes under the hero image and a fully-functioning footer navigation. The sections are divided nicely, making it easy to transition from services to the company’s mission statement. Overall, this a well-designed theme that does its job getting information across and sharing details to potential customers.

Screenshot of the American Fire Restoration homepage.

American Fire Restoration, LLC is an emergency restoration company in the New York Metro Area.


Accuworks – Nashville, TN

Among restoration companies, great minds clearly think alike. Once again employing a blue and orange palette, Nashville-based Accuworks takes a more subtle approach to this attractive color combination. Accuworks’ hues are some of the darker ones we’ve seen – and very easy on the eyes. A soothing navy blue tone is the primary color throughout the site. The contrasting orange brings the eyes to links and calls to action, expertly drawing the user’s focus and inviting them to explore the site. A video featuring President Jeff Stockton serves as the focal point of the home page, even matching his madras shirt to the website’s color scheme. Each staff photo on the “About Us” page follows suit with appropriate coordinating orange and blue attire. Some thought has clearly been put into emphasizing the brand’s signature colors.

Screenshot of Accuworks homepage.

Accuworks is a restoration service company based in Nashville, TN


TMP Cleaning & Restoration Services – Eastern Massachusetts

While utilizing a premium WordPress theme, TMP Cleaning & Restoration Services of eastern Massachusetts has certainly made this template their own. Above-the-fold content features a handful of striking images, each featuring a call to action for a particular service. TMP boldly emphasizes their 24/7 service in the main navigation menu, giving customers confidence that their home is protected day or night. When viewing the website on a phone, this mobile-responsive design hides the larger menu options, but keeps their hotline number and service hours prominently displayed – which is fantastic in the event that your desktop has been damaged in a fire or flood. The navigation also breaks down their services between residential and commercial, so users can easily find information specific to their unique property needs.

Screenshot of TMP Cleaning & Restoration Services homepage.

TMP Cleaning & Restoration Services is a restoration company based in Eastern Massachusetts.


Key Takeaways From The Restoration Web Designs

Looking through these restoration company websites, it’s easy to see how simple graphics, easy navigation, and attention to a cohesive color scheme can make or break a site. Amazingly, the reason these restoration companies stood out is largely due to the lack of web design competition in the respective industry. For restoration and service industry websites, it goes to show that a little effort can pay major returns when it comes to investing time and effort into a great, well-designed website.

Looking to improve your website and marketing? Fill out the form below to get started!

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Our Top 9 Picks for the Best Restaurant Websites in 2018

We all enjoy finding a delectable dining experience when we decide to cruise the town in search of the next eatery to please our pallets. But how do we search for this wonderful new place to indulge our cravings? At Elevare, we had a different kind of craving to satisfy. What restaurants had the best digital presentation of their food.

We decided to put our digital search skills to the test, searching restaurants around the nation to find the best online experience that satisfied our craving for a beautiful restaurant website. In the end, we found 9 stunning examples of what we thought a restaurant website should be.

From our research, we have to admit that most restaurant websites we found weren’t very exciting and didn’t provide clear information like directions or what’s on their menu. A shocking amount of restaurants still don’t even have a website! A great restaurant website should entice you to head straight to the restaurant to devour their delicious-looking food.

How We Chose the Top Restaurant Websites

While there are some fairly decent looking restaurant themes, we wanted to reward the eateries who created a custom website from scratch that is just as unique as their restaurants.

To the best of our knowledge, every restaurant website we choose is custom-made and utilizes the best practices of UI/UX design. The criteria we used to evaluate the sites include consistent branding, clear messaging, a custom, non-themed design, and typically was not a major chain. Here are our top 9 restaurant website picks in no particular order.

Yeah Burger

The first thing you notice about Yeah Burger’s website is the inviting images of their food in an artistic way. The sliding background is fun and interactive but doesn’t overpower the site. The text is still easy to read and the site is easy to navigate. The color scheme and images are warm and inviting and almost make you feel like you’ve walked into one of their restaurants. The whole site showcases their philosophy of “Keepin’ It Real”.

Yeah Burger featured on Elevare best restaurant website blog This website has inviting images of their food in an artistic way. Image credit: Yeah Burger

Farinella Italian Bakery

Farinella Italian Bakery Pizza & Panini’s website has a fun, family friendly look and almost feels like a carnival. They have very consistent branding throughout and display a great use of a serif font! The red and yellow are powerful, hunger-driving colors that are perfect for a busy Italian restaurant and also ties seamlessly with the colors of America’s favorite food, Pizza! We like that they make it easy to find the directions without even having to click on a seperate link and that you can quickly make a reservation or order online. That why is simple for customers to navigate if they are in a hurry.

Farinella Italian Bakery featured on Elevare best restaurant website blog A fun, family friendly look and almost feels like a carnival. Image credit: Farinella Italian Bakery

Michi Ramen

A simple, clean website with easy navigation is the crux of Michi Ramen’s website. It displays a great use of subtle colors to put the focus on their food and restaurant information. It’s not too busy or too robust and very clear to see what they offer. We like how they explain how to order your Ramen first to make the menu less confusing for first time visitors. Overall the website is well thought out and very user friendly

Michi Ramen featured on Elevare best restaurant website blog A display of great use of subtle colors to put the focus on their food and restaurant information. Image credit: Michi Ramen

Pizza Express

Ok ok, we made an exception here. Though we normally don’t include chain restaurants in our votes, Pizza Express’s website really stood out. It features a great use of simple color schemes. The white space is used very nicely to bring out the direction and flow of the user experience. The social widgets are well-styled and the verbiage is humorous and inviting at the same time. We love that their menu focuses on events like Mother’s Day and fun kid friendly events to show they have a family friendly atmosphere.

Pizza Express featured on Elevare best restaurant website blog The social widgets are well-styled and the verbiage is humorous and inviting. Image credit: Pizza Express


Caravan Restaurants

We are excited to present this in our list. We love the simple design and great use of space. The black and white, almost grunge feel is sophisticated at the same time as being industrial in nature. We have seen this trend in the past couple years, but Caravan Restaurants is one of the best at making it work! We also like that you are instantly directed to pick the restaurant closest to you, so you know are getting the most up to date information such as hours and menu items for that location. That also makes it seem like each location is its own separate restaurant, giving it a more local hometown feel.

Caravan Restaurants featured on Elevare best restaurant website blog

The black and white, grunge feel is sophisticated at the same time as being industrial in nature. Image credit: Caravan Restaurants

Little Goat

Little Goat is everything we wanted Flash sites to be back in the day. Though this site is not responsive as far as mobile implementation, we had to give props to the creativity and unique experience this site provides. From the illustrations and animations to the use of bold and light sans-serif fonts in a well-styled and interactive design, this pick is one of our favorite creative sites. Plus if they took that much to craft their website, just imagine how fun-for-your-mouth their food is going to be!

Little Goat featured on Elevare best restaurant website blog

For creativity and unique experience, this site provides a well-styled and interactive design. Image credit: Little Goat


Big Apple Hot Dogs

Flat design, parallax animations, and clever illustrations provide a fun and engaging experience for this New York Style Hot Dog Restaurant name appropriately as Big Apple Hot Dogs. The clever hot dog illustrations also give potentially boring menu descriptions a fun interactive feel to keep people browsing their website. Though the site is quick to browse, we know from development that this site was no easy feat. Tie it in with a seamless, responsive experience, this site is one of our favorites!

Big Apple Hot Dogs featured on Elevare best restaurant website blog

Flat design, parallax animations, and clever illustrations provide a fun and engaging experience. Image credit: Big Apple Hot Dogs


Salsa Brava Fresh Mexican Grill

When you think about Mexican restaurants, you usually think of vibrate colors and bold flavors. Salsa Brava’s website captures the essences of a great Mexican restaurant while still maintaining a simple and modern feel. The site is easy to navigate and very user friendly. The top banner pulls you in with delicious images of their food. Their color scheme utilizes red and yellow to make visitors hungry, but are also fun and festive without being too overpowering. Overall their website is fresh and lively just like their food.

Salsa Brava Fresh Mexican Grill featured on Elevare best restaurant website blog

The site captures the essences of a great Mexican restaurant while still maintaining a simple and modern feel. Image credit: Salsa Brava Fresh Mexican Grill


Urban Egg Eatery

Fun, inviting, and delicious-looking food make your eyes wide and your stomach growl!  Urban Egg’s website has a beautiful and bright color scheme perfect for a breakfast restaurant. It encourages the visitor to wake up and get ready for their day with a meal at this breakfast eatery. The site is easy to navigate and laid out with a nice array of information to help you find just what you are looking for.  An updated Instagram feed lets you know this restaurant is upbeat and social. We also like that the main focus of the website is the importance of community and how they donate to local charities and schools. You get the feeling that you will be treated like an important part of their family from the first time you walk into the restaurant.

Urban Egg Eatery featured on Elevare best restaurant website blog

A beautiful and bright color scheme perfect for a breakfast restaurant. Image credit: Urban Egg Eatery


Top Restaurant Website Takeaways

Searching for the top restaurant websites made it very apparent how important a well-designed website is to the user experience. To make a restaurant website stand out, it should be easy to navigate, have a clean design, bright and beautiful images, and utilize the best practice of UX/UI design, as well as showcasing the most important reason for going to that establishment; THE FOOD! It was even more baffling how many restaurants don’t even have a website.

* Feel like we missed an amazing restaurant website? Send your submission over to

Want Your Website to Look like One of These?

Elevare designs stunning custom restaurant websites that will set you apart in your industry. From beginning to end, we create a unique and amazing experience for you and your site visitors. If you want a site that’s like none other, look no further! Just fill out the form below to get started with a free 30 minute consultation.

Check out our review of “Our Top 6 Picks for the Best Roofing Websites in 2017“.

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7 Reasons Why Your Website is Hurting Your Business

If someone was to tell you your website was hurting your business, what would you think of? It might take a few minutes as when you consider things that impact your business in a negative way, but your website might not quickly come to mind. However, its appearance, design, function, and security all play a large role in your everyday business activities.

1. Your Website May Not Match Your Business Brand

What is more likely to catch your attention online – a concisely written graph of text or a crisp logo? A few lines of Pulitzer-winning text won’t pull you in nearly as quickly as a logo. Visuals impact a product or service more than written words. But if your website doesn’t match your brand, it won’t matter what you do; site visitors will quickly lose interest. A quick fix for that would be to include your logo and/or brand colors with the website.

2. Your Website Doesn’t Engage Your Visitors

The audience came to your website looking to fulfill a need, now it’s up to you to help them find the information quickly and clearly. The more specific you can be in targeting your audience, the better. If you have a call-to-action of any kind, such as wanting visitors to request a quote, schedule an appointment or sign-up for emails, make any links to forms and phone numbers bold and attention grabbing.

Though you may begin your website as a DIY style project, it shouldn’t look as one when you’re finished. Having a professional look to your website can mean the difference between return visitors and a high bounce rate on the main landing page. Grammar and spelling also play a crucial role in engaging your visitors, as does keeping your website fresh. Continually posting new information and content will tell visitors and customers that not only do you care about your business, but you’re still in business.

3. Your Site Looks Cheap Compared to Your Competition

One of the easiest – and best – ways to boost your website is to look at what you’re competing against. Analyze the content and features of your competitor’s websites. If you see a shortfall, something you would change, or another way to capitalize on something they’re doing, add it to your website.

Saving a few pennies to start your website may mean having to shell out big money to fix a low-end website in a few months. The idea of ‘what you see is what you get’ may work for some businesses, but not many. These sites can be slow to load, unoriginal, and difficult or impossible to upgrade. First impressions are everything in life and with a business website, even if you offer a superior product or experience than your competition, have a website that reflects that dedication.

4. It Is Outdated

A website should have the look and/or feel updated every one-and-a-half to two years. While this may seem frequent, consider how quickly technology and software changes. The update doesn’t need to be a complete overhaul under this timeframe, but viewers expect businesses to keep up with the times.

Though information is the first thing many people think of about an outdated website, but other more prominent elements can outweigh the information. Non-web safe fonts, gimmicky fonts like Comic Sans and Papyrus, splash pages, and opening animations that outdated in the 1990s will work against your website’s feel. Throw in autoplay media and old coding and your website may appear to be a relic from the days of a 56k modem.

Focus on clean and modern design with well-chosen elements as a cluttered design can scream outdated. However, avoid building a website around the latest and greatest trend in websites. It will likely be outdated in a year so remember function over fashion.

We thought you might enjoy this YouTube video from The List Show Channel called “Old websites that still exist.”


5. Too Many Third Party Ads or Spam

Put yourself in the place of a potential customer visiting your website. Visit your site with a specific question or topic in mind. Are you able to see the content you need or want the moment the page loads? No? Then it’s likely time to start getting rid of ads.

Too many ads also refer to the number of pixels on the page, affecting how quickly the page loads. Remember people have short attention spans (for the most part) and carry expectations of near instantaneous access to information. The longer it takes for a page to load, the sooner people will leave your site, increasing the bounce rate and lower your SEO ranking.

6. Too Many Pop-Ups

We know you have bills to pay like everyone else, but there is such a thing as too many pop-ups. Bounce rates can increase as readers search for the tiny gray X on a myriad of pop-ups covering the page they came to read. However, pop-ups work. They provide a very strong call-to-action through one of four methods: time, content and scroll based or pop-out. Like any other CTA (call-to-action), these pop-ups can be for an announcement, sale or to collect email addresses for gated information.

7. Your Site May Not Be As Secure As It Should Be

Sadly, it’s not a matter of if your website will be hacked, but a matter of when. The two most common website security issues are hacking to cause damage and hacking to gather information. Hacking to cause damage can be as childish as interrupting normal operations as if the hackers were spray painting a city wall. Or it can be as complex as defacing a particular website, such as governmental or political websites.

While WordPress is very developer-friendly, it also presents potential issues with hacking. The simplicity of the system can easily be exposed if the default configuration isn’t change upon launch. Also, regularly backing up your website will help cut the downtime should you find your website hacked and unable to be used.

Elevare Provides Custom Website Designs

From altering the look and design of your current website to optimizing it for mobile interaction, Elevare offers a variety of services for website design and development. Our team brings years of experience to services such as template or custom website builds, WordPress development, and website maintenance and security. Contact us to discuss your website needs!


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