How do you get your business to show up higher in search engine results?
Through professional search engine optimization (SEO) services. Targeted home services SEO to be specific.
At Elevare Agency, we help home service businesses receive more website traffic and thereby more customers. Our clients are out working hard to provide their customers great landscaping, plumbing, roofing, and other home services. While you are out doing a great job and providing quality customer service, we are taking care of your SEO needs so that new customers can find you.
We start with looking at where your business is currently positioned online. We then create and implement an SEO strategy to enhance your brand and help you stand out from the competition. This results in more leads and an increased bottom line for your company. – Josh Russo, CEO of Elevare Agency
What exactly is SEO?
SEO, at its core, is organizing a website, its content, and data aggregators (other websites that carry your information) to make it so that search engines (like Google) can easily read and index your website so that it can be properly ranked when a relevant search is made.
So basically, we make it easier for Google to find and rank you in Google search results. Someone looks up “electrician near me” and the website we have helped with SEO services pops up.
We Can Make You Be Found In Local Searches
97% of customers go online to find local services.
For a home services business, it is important to be found online by people in your area. Through SEO, our team at Elevare Agency can help your website show up in more local results.
No matter where your business is based in the country, we can look at what people search in your specific area and make your website more easily found to them. The more people in your area that see your website, the more customers you will have.
57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. – Junto
SEO Return On Investment
SEO marketing has the best long term ROI for online marketing. This method isn’t like an ad that will come and go and be seen once by people who may not be interested. SEO marketing allows you to target people who are actually searching for your services.
That means these people you are now visible to, actually want to see your services and most likely need home services soon. With a website that is SEO friendly, you will continue you to see results and new customers as time goes on.
For home services, it is especially important to show up near the top in search results as some people are in need of immediate services and need to do a quick Google search to find someone to help them. For example, if something crucial in their home has broken, causing leaks or a hazard in the home, help is needed at that moment.
They aren’t going to take the time to scroll through every option. They want someone near them with easily found information so that they can call.
First, we do a website audit to find out how well your website is doing in search engine results and how exactly we can make it better. We analyze your images, meta tags, links, keywords, URLs, and more.
Once we have taken all of your online content into account, we will be able to create a better SEO strategy to get you more website traffic from people searching for your service in your area.
We will use local search metrics to find out what keywords we need to be using to be more easily found in related search engine results. We learn the keywords people are using in your specific area of home service and the keywords people use locally.
That is how we know what words we should be using in your content to make it more easily found. If you aren’t using the right language, your content could be lost amongst all of the noise on the Internet.
Setup Google Analytics
The next step is to integrate your business to Google Analytics to see who is visiting your site, what keywords they used to find you, and where they are geographically and more. This is a great tool that really lets you tap into your target market and understand who your potential client base is.
Google Search Console
The Google Search Console will end up helping us with your search index and ranking. It shows us what your site looks like on Google and helps us to adjust your site to be more search-friendly for those seeking home services.
All URLs, page titles, and links are optimized fully so that you can easily be found by a potential customer in need of home services in your area.
Local Search & Off-Site Optimization
We don’t just look within your website for SEO marketing. Our team also makes sure that your home service business is fully represented online. We do this by using local search & off-site optimization, also known as citation.
We work with data aggregators to make sure that your information is correct. Then we push your business forward in search results. Data aggregators are companies like Yelp, Facebook, Foursquare, and Google that give the internet information on other businesses.
By doing this, you will reach more people seeking home services. This gives us the opportunity to convert a larger audience into customers. We will communicate with you regularly to ensure you get the results you’re looking for.
Start SEO Marketing For Home Services Today!
Fill out the form below to get your free consultation for SEO marketing for your home services business. We know what it takes to get businesses like yours heard in the online world. We will be able to give you professional, specific to your field, digital marketing advice.