What is Online Marketing?
Online marketing, also known as digital marketing, is simply the various tools and processes used to market products or services over the Internet. You can use the Internet to make direct sales of your products/services, known as electronic commerce (e-commerce). With the use of websites, emails, and social media you can grow your customer base and leads, converting them into higher sales for your business. Online marketing allows you to market/advertise, connect with customers, and make sales all via the huge network that is the Internet.
Online Marketing vs Traditional Marketing
Traditional marketing refers to the advertising methods used before online marketing. This could include mail outs and flyers, cold calling, TV and radio ads, etc. As great as these methods were prior to the digital era, they unfortunately don’t hold up when compared to online marketing.
Because of the multitude of channels, tools, and infinite reach available in online marketing, it can offer a variety of benefits such as:
- Reduced expenses: You can reach more potential customers at a fraction of the cost of traditional marketing.
- Improved customer service: Learn more about what customers want/need and build an online relationship with your audience.
- Competitive advantage: Having an online presence greatly increases your sales and company growth over businesses not taking advantage of this marketing method.
- Convenience: Customers can research and browse your information when it suits them from the comfort of their own home.
- Analyze results: Web tools and platforms offer statistics and insights into your marketing performance at low or no cost.
- Demographic targeting: You can target your audience (age, sex, hobbies, etc.) much more effectively online than in traditional marketing.
Search engine optimization (SEO) is the process of improving your website or web page’s ranking in search engine results. A search engine (like Google, Yahoo, or Bing) is a database that pulls up information (typically websites) based on the search criteria people enter. Search engines are designed to rank the results based on which sites seem most relevant to users and that seem the most likely to give them what they are looking for. This is where SEO comes in – SEO uses various analytics and methods to rank your website or web page higher in the results, naturally (unpaid), so that your customers find you faster.
Elevare has SEO experts who understand all the complicated analytics and algorithms, taking the guesswork out of how the search rankings work. We work with you to understand the essentials of your business, employ search engine optimization strategies, and help potential customers find you faster online.
Citations are whenever your business name is listed on other webpages, even without a link to your website. An example would be your business name listed on the chamber of commerce website for your town, or being listed on the online yellow pages directory with your address and phone number. Citations play a key role in your online presence. All things being equal, a website with higher citations will rank higher in search engine results than a site with less citations.
Elevare is familiar with the numerous citations that can help your business rank better in search results. We offer different citation packages to fit your needs and budget. With the help of our experts, your business will have more visibility online. That means more clients visiting your website and more leads/conversions.
Pay Per Click (PPC)
Pay Per Click is a paid form of online advertising used to drive traffic to websites using ad links. An advertiser pays a publisher (typically a website) to show an advertisement leading back to the advertiser’s website. Each time someone clicks the ad, the advertiser pays the publisher. Google AdWords is one of the most renowned forms of PPC ads. These are the ads that show up at the top of the search engine results when using Google.
Elevare offers customized plans to fit your advertising needs. Our team researches your business market, comes up with a strategy, then communicates with you to find what works for your business. We will work with you to find what strategy will help meet your goals, while still meeting your budget.
Social media is a platform where people can network, communicate, and share content (text, images, sounds, videos, etc.) as an interconnected online community. Some of the big platforms include Facebook, Twitter, Pinterest, and LinkedIn, just to name a few. Social Media can be a powerful marketing tool to grow your online presence, and again, reach more potential customers. Think of it as the “word of mouth” (person-to-person communication) for the online marketing age.
With so many social media platforms out there, it can understandably be difficult to keep up with numerous social media accounts while simultaneously running a business. That’s why we offer social media management as part of our services! When working with Elevare, we have social media specialists and content writers who will work with you to keep your social media up to date and on track.