What are the best roofing websites in 2019? Admittedly, when you think of really amazing websites and cohesive branding, roofing companies aren’t usually front and center. However, there are a few diamonds in the rough that have (thankfully) emerged from the 2000’s era web design.
Below is a list of some of the best roofing company websites in 2019 we came across. We include and our explanation of why each site knocked it out of the park.
How We Chose the Best Roofing Websites in 2019
As a team of web developers, we decided to include only websites designed from scratch. To the best of our knowledge, every site below is custom-made either from a WordPress theme or other content management system. Either way, each site showcases knowledge of branding and UX/UI design best practices.
We also evaluated each of the best roofing websites in 2019 for quality responsive time, visuals, navigation, branding, layout, font use, and information. In no particular order, here are the top nine web designs for roofing companies.
Gold Star Contracting
As soon as you land on Gold Star Contracting – you immediately understand their three core values. With the substantial hero image background, you get the feeling of professionalism and authenticity. This tactic further supports the values of the company.
The “Our Specialties” section is particularly visually appealing. It allows site visitors to see clearly and quickly the variety of services Gold Star offers.
The company’s banding is expertly displayed through the use of colors and layouts. Load time, as well as the hover on effects, is a testament to the developers from a technical standpoint.
Grass Roofing is an excellent example of a clean, yet effective website design. The contact, hours, and estimates are above the fold. This allows visitors to connect with the information vital to them quickly.
The one-page design makes good use of branding colors to highlight essential value propositions and call to actions. Social proof is abundant with the addition of linking in Google reviews. This helps the brand build trust and show authenticity to prospective customers.
Aspen Mark Roofing
Video is one of the most effective ways to connect with potential customers and set yourself apart from the pack. Aspen Mark Roofing makes excellent use of video to draw in site visitors, while at the same time, showing off their hard work.
This design features a call to action as well as types of services provided above the fold. This makes it easy for customers to connect and hire the roofing contractor company.
Social proof is a vital component to relay trustworthiness with a potential customer. Aspen makes excellent use of video testimonials. This inclusion of social media further increases authority and authenticity for the company.
Premier Roofing is another best roofing website in 2019, focusing on simple, clean design while still showcasing their expertise and authority. There is no better way to express a company’s authority than to start the conversation with high-quality awards and ratings. And they do so by highlighting their award-winning service and an A+ rating with the BBB.
The site is clean and simple. This makes it easy for site visitors to learn more, request a quote, see their accreditation, and read customer reviews. Overall, the site’s clear layout and well-thought-out pages make the experience smooth and straightforward for potential customers.
Evergreen Roofing is an expertly branded site with interesting visuals. It is easy to see how they stand out from other roofers in the area. The website uses unique and expertly implemented section dividers. This makes searching through the site an exciting and pleasant experience.
The site focuses heavily on images and uses text only when necessary. This is an effective strategy as users are three times more likely to remember an image than they are the accompanying text.
Also, their branding is filtered throughout the site to offer a very cohesive and memorable experience. Navigating the site is a breeze with the addition of the menu in the footer.
Roofing Solutions LLC
Roofing Solutions visitors are immediately drawn in by the site’s large-format video. This video showcases a variety of projects and services offered. The site also makes good use of parallax images and videos throughout, offering a visually appealing and modern journey through the website.
The site is clean and concise, with consistent use of branding throughout. In addition to being easy to navigate, they offer a live chat option that helps capture potential leads quickly and easily.
The “Request a Quote” tab is throughout the site. This allows Roofing Solutions to strike while the iron is hot and capture more leads.
Elliot Roofs is another site that makes great use of video – especially drone images- which is a perfect fit for a roofing company.
They also highlight a video offering their storm tips for the coming season. This helps the company showcase expertise in the roofing business and build trustworthiness with prospective customers.
One way they differentiate themselves from their competitors is their endearing story of Ellie, the company’s Australian Shepherd pup. With adorable and professional photos and videos, they tap into the emotional heartstrings of users.
Experts say consumers buy based first on emotion then rationalize after the fact. Elliot Roofs have done an expert job at capitalizing on consumer buying habits.
Key Takeaways From Roofing Web Designs
It’s easy to see how clean graphics, easy navigation, and attention to brand image played a part in the overall design. Overall, the reason these roofing companies stood out is largely due to the lack of web design competition in the respective industry. A small effort can pay huge returns when it comes to investing time and effort into a great, well-designed website.
* Feel like we missed an amazing roofing website? Send your submission over to firstname.lastname@example.org.
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