Your roofing company’s website is much more than a digital business card – your site should list all your services, offer a point of contact and outline a clear sales pitch right off the bat. If you are lacking in any of these areas, you are missing out on valuable business. That’s why we curated our top 9 picks for the best roofing websites in 2021 – to help you design a roofing website that exceeds the competition!
Common Elements of High-Quality Roofing Websites
High-quality websites convert visitors and many factors play into this. A great website contains eye-catching clear images and graphics, relatable and informative content, and top-notch SEO practices.
If you are aiming to increase organic traffic (which should be a priority), your site and blog must be optimized for search engines. If the site isn’t easily searchable, and doesn’t appear at the top of Google’s search results, you are making it impossible for potential visitors to find you.
Another component of a comprehensive roofing website is an informative and high-quality blog. These blogs should offer valuable content and long-form pieces that assist those interested in roofing topics. Not only will a blog encourage more organic traffic, but it will also position you as an authority.
Additionally, stellar roofing websites often include pages that list services offered, provide your company’s history, testimonials and reviews, and an easily accessible contact page. If your roofing site doesn’t have these ingredients, you are missing out on valuable business.
Finally, you cannot forget about design. It takes about 50 milliseconds for a user to form an opinion about your site that will determine if they will stay or leave. Further, 57% of internet users won’t recommend a business with a poorly designed website! The first initial impression of the look and feel of your website is essential for your roofing business’ success in the long term.
How We Chose Our Top 9 Picks for the Best Roofing Websites
As a team of developers and marketers, we wanted to pull together a comprehensive list of the best of the best.
These top sites were chosen based on several ranking factors. Each website showcases a high-level use of branding, design, and best UX/UI practices. The ranking factors include quality response time, visuals, branding, navigation layout, information, and font use.
In no particular order, here are the top nine web designs for roofing companies.
Gold Star Roofing
As soon as you enter Gold Star Contracting’s site, you are struck by the crisp and clear imagery and the bold orange branding. Right off the bat you understand their core values and get the feeling of authenticity and professionalism. Their call to action is obvious, creating a sales funnel from the get-go.
What we particularly love about their site is the use of their branding, expertly displayed through the use of color and different layouts in subtle ways. Bonus points go to the site’s extremely quick load time and user-friendliness. Overall, the site is clean and crisp and a testament to the developers from a technical standpoint.
Modern Roof Co
The strong bold wording “Experience the Difference” contrasted with sharp, fresh imaging, immediately catches the eye. Right away Modern Roof Co establishes its credibility. Without having to scroll, the customer can quickly see their main two value propositions – commercial and residential roofing services.
A fantastic element of Modern Roof’s site is its clear call to action. With large buttons, the viewer can quickly talk to an expert, call the company or start their project. This takes out the confusion and makes it easy for the customer to act.
Furthermore, Modern Roof Co expands on its credibility by sharing its extensive experience in roofing. Viewers can read more about their story adding to their value. In the end, their site earns points for its clear navigation and call to action.
Quantum Restoration & Remodeling
The word quality jumps out of the screen. Quantum Restoration & Remodeling was smart to emphasize this value at first glance. Your house is your safe place.
For all homeowners, quality is extremely important! Quantum follows up this emphasis with fresh imaging and graphics and cleanly lays out its services once the viewers scroll down the page.
Further down, they list out their affiliations, adding to their credibility. They also cleverly apply their orange branding colors throughout the site.
Houston Roofing & Construction
Houston Roofing & Construction is another top roofing website example. Their branding is clean and professional and the combination of red and blue stands out. Not only does their site make it easy to schedule an appointment, they quickly show you why they are qualified.
Fantastic animation and graphics and the use of testimonials all on the homepage set this site above others. Another unique aspect of their site is their blog. Their blog is right on the homepage offering commonly asked questions and adding value to a potential client.
JC & C Roofing
It’s quite uncommon for roofing sites to use a video background on their homepage for one main reason – it often slows the site’s load time and can impact user experience. However, J&C Roofing’s website has overcome this challenge. Their upbeat video instantly grabs your attention and showcases their work!
The consistent use of their branding colors across the site is another nice touch. A fantastic detail is the addition of their awards and reviews – which build credibility from the start. Their site is clear and clean with well-crafted graphics and simple explanations of their services.
This site is sleek and well-crafted from the stunning background image on the homepage to its crisp graphics. If a potential customer doubts their quality, all they have to do is scroll down to see why Scudder Roofing can be trusted. They clearly explain their services and roofing products they offer, show off their certifications, explain their history and the people who do the job.
Overall, this site is one-of-a-kind. A particular stand-out is their use of stunning imagery to showcase the work they have completed. This is a nice touch that works to fully persuade a potential customer to trust Scudder Roofing to not only get the job done but to do it with excellence and style.
This site is distinctive due to the extensive video on the homepage. A visitor is instantly swept up by the glossy imagery and clean graphics that serve to support Transcendent Roofing’s credibility. Their call to action (CTA) is clear – “Request A Quote” is the second thing the eyes are drawn to as you scroll.
They follow up their CTA immediately with the services they offer, the materials available, and their extensive experience. With crisp graphics and high-quality images sprinkled throughout the website, they position themselves as leaders in the roofing industry.
A nice addition to their website is their “Latest Projects” section which details their most recent projects. Clients love to see the types of roofing that a provider can accomplish.
Showalter Roofing Service
Where Showalter Roofing Service stands out is by expertly displaying their Google Review and high ratings. They position themselves as trustworthy roofers right away.
Their branding is bold and clear. Additionally, they receive bonus points for a clean delivery of their services, contact info, and more without having to scroll through the site. Big on credentials, Showalter showcases their experience with a recent magazine feature and video.
Able Roofing Service
While Able Roofing was built with the help of a website builder, it still deserves an honorable mention for its effective yet clean website design.
Right away Able Roofing offers everything a potential customer would want to know about – their services, contact information, service areas, and they wrap it up with a background video.
They make good use of their bold branding colors which draw your attention and highlight essential propositions and calls to action. Proof of their work is abundant with the clear display of their reviews and high ratings.
You barely have to scroll down before you encounter an interactive 3D visualization where the customer can see improvements made to a custom home. What a great addition!
Key Takeaways From Our Top 9 Picks for the Best Roofing Websites in 2021
After scrolling through these sites, it can be easy to see how distinct graphics, easy navigation, and attention to brand image played a part in the overall design. We hope our top 9 picks for the best roofing websites in 2021 serve as inspiration for your website.
The main reasons we categorized the above websites as the best roofing sites, is because they stand out. This is largely due to the lack of web design competition within the roofing industry. This goes to show that a little effort can pay huge returns when it comes to investing time and effort into a great, well-designed website. We hope this roofing guide and will provide you the inspiration you need to get your site up to par.
Do you want your roofing company’s site to be considered the best?
If you think it’s time to revamp, or you need help with roofing SEO, feel free to contact us today for your free consultation. We can curate website for you that will stand out.