You may be the owner of a small business and wondering why you’re not getting any new customers. Your current pool of contacts has been saturated, and you’re probably on the prowl for fresh clients. Despite all of your sales efforts, one thing to consider is how well your company is optimizing their online presence. Are you currently optimizing your search engine potential? Below, we’ll discover why SEO matters for small business growth and how you can take your business to the next level.
Defining Search Engine Optimization
Before we begin, we have to review the fact that there are currently three primary search engines utilized online today: Google, Yahoo, and Bing. These search engines allow anyone to surf the internet in order to find the product, service, or information they are searching for.
When any company practices search engine optimization (SEO), they’re taking their “searchable” content from their website and making it easier for individuals to find. Being listed on the first page of a search engine is considered as prime real estate for businesses to be featured on.
Defining Keyword Searches
Proper SEO for small businesses cannot be conducted without understanding the value of keywords. To define what keywords are is to essentially tap into the mind of individuals who use search engines.
As an example, if you are a new home buyer and don’t have a home inspector, you may rely on a search engine to help you find one. If you’re located in West Palm Beach, Florida, you may type in the search bar, “home inspectors in west palm beach Florida”. That phrase is considered to be a keyword and also how search engines are optimized to help drive new clients to company’s websites.
There are two different types of keywords for businesses to consider: short tail and long tail keywords. Short tail keywords are considered to be short phrases such as “coffee shop” or “roofing company”. These are used when individuals are searching for a generic product or service. Long tail keywords are longer phrases that are used in search engines such as “best roofing company websites 2017”. Both long tail and short tail keywords are equally unique and valuable for small business SEO.
Understanding SEO is to understand the importance of defining the keywords that your customers use to look for goods and services.
Keywords are also of great importance when writing blogs or any content on your website. Make sure to strategize with your marketing team when considering content to add to your website. If you don’t have a marketing team, you may want to consider reaching out an SEO agency for small businesses.
Why SEO Matters for Small Business Growth
If your business isn’t utilizing best practices for SEO, you could be missing out on growing your business. Let’s review an online business who creates free bingo cards as an example. When this company implemented proper SEO practices, they wound up as the #5 listed business on search engines for this service. As a result of their #5 ranking, they received over 6,000 unique site visits per month. The company now makes $40 for every 1,000 page views they receive.
When this company decided to implement SEO for their small business, they grew – drastically. They took advantage of understanding what their potential customers were looking for and created qualifying content.
Can you say that your business is properly using their value and content to help attract new, fresh customers organically? Here are some amazing stats on why SEO matters for small business growth:
- Over 3.5 billion searches are done per day on Google.
- Nearly 122.8 million searches are done per day on Bing.
- Over 536 million searches are done per day on Yahoo.
- Websites now are required to be mobile friendly in order to rank higher on search engines.
- Organic searches typically constitute 94% of all website leads.
How many of those searches could or should be coming directly to your business?
Working with a team of SEO experts will help you understand why SEO matters for small business growth. Elevare has successfully launched its clients to the front page of Google time and again. They’re dedicated to helping launch your company towards success. Are you ready to make the most of what people are searching for?
Contact our expert team of SEO strategists today and stop wasting your company’s website and content. Put it to work by optimizing your website for search engines. Fill out the form below and we will get back to you quickly.