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How To Raise The Bottom Line With Content Marketing

Are you looking for ways to raise your bottom line with digital marketing? If so, this blog was tailor-written just for you! In this article, we’ll take a few moments to discuss content marketing and how marketers are using it to take their brands to the next level.

As a small business, it’s essential to stand out from the crowd. One of the best ways to do so is by producing high-quality content that delivers value to your audience. After all, marketing is impossible without great content. Therefore, coming up with engaging content should be at the core of your business strategy.

But what makes good content, and how can it help your business grow? Let’s take a few moments to explore this topic in greater depth. But first, let’s make sure everybody understands the definition of content marketing and why it’s critical for businesses of every size.

What Is Content Marketing? 🤔

Content marketing is a branch of marketing used to plan, develop, and share highly-valuable content to a targeted audience. In a nutshell, it’s a way to raise awareness around your brand, increase credibility, and engage your audience.

Below, we’ll discuss the different types of content marketing and review a few common examples. But for now, you need to understand that it’s a digital distribution method that aims to boost profitable customer behavior.

SEO guru and entrepreneur Neil Patel takes this definition one step further. He explains, “content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.”

Unlike traditional one-and-done marketing tactics, he’s trying to say that content marketing shows your customers you care. By distributing valuable content regularly, you gain more attention. In other words, your customers become more loyal and stick around for longer. But the advantages don’t stop there.

How Does Content Marketing Help Businesses?

When executed correctly, there are many advantages. For one, businesses use a content marketing strategy to increase sales, get new customers and educate their audience.

According to a Hubspot blog, “content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads.” At any rate, producing consistent, high-quality content significantly impacts the customer’s decisions process.

5 Content Marketing Examples to Raise Your Bottom Line

These days, there are hundreds of digital formats to explore. Aside from the four main types (videos, blogs, images, and infographics), new methods are constantly emerging. For those looking for more examples, here are five more popular strategies.

content marketing infographic

1. Podcasts

Unsurprisingly, podcasts are one of the most popular forms of content marketing to date. With more than 50% of the US population tuning in this year, podcasts can generate massive traffic.

2. Case studies

The case study format provides a way to share information from a study or research. Case studies are a powerful way to convince your audience that a product or service is worth purchasing. They make fantastic additions to any website and provide digestible information about complex topics.

3. Ebooks

Without a doubt, ebooks can bring in some serious profit. Think of it as a book in digital form. You can write about any topic under the sun related to your business. In addition, ebooks are an effective way to create lead-generating content.

4. Webinars

Web seminars or webinars are online events hosted by a business or organization. In most cases, the purpose is to educate their audience via videos, workshops, presentations, courses, and everything in between.

5. Vlogs

Vlog stands for ‘video blog’ (or log). Essentially, it’s the same as a blog but in video format. The sky is the limit when it comes to vlog content. There’s also no shortage of social media platforms to help it go viral.

Still, looking for ways to expand your digital storytelling? We like your marketing spirit! Please read through our recently published blog about content marketing strategy in 2022. We cover more than 15 different formats with plenty of examples.

Take Your Storytelling To The Next Level With Content Marketing Services From Elevare! 🚀

Elevare is a content marketing agency focused on helping small businesses elevate their bottom line. We are a team of strategists specializing in website development, design, branding, search engine optimization, and social media management.

We look at every component of your business and come up with a customized plan catered to the trajectory of your business. After all, digital marketing isn’t a one-size-fits-all solution, meaning every project is unique. Contact us today and let us help you tell stories that the world will love.

15 Content Marketing Strategy Tips To Explore In 2022

In all fairness, coming up with engaging content for every day of the week is a daunting task. If you don’t already have a well-defined content marketing strategy, you may feel overwhelmed.

The good news is the internet is host to a wide range of highly-effective formats for content marketing. And we’re here to tell you about fifteen of the best methods for 2022 and beyond.

Consider These 15 Content Marketing Strategies

First, you’ll need to open yourself to exploration because many content marketing examples on this list are reasonably new. Above all, it’s important to remember that quality content is always king. It’s also a good idea to conduct thorough research and take your time to produce the best content in your niche. But where to start?

Let us take a moment to explain how you can take your digital storytelling to the next level with these content marketing tips and up-to-date strategies.

overhead view of an office desk

1. Videos

Without a doubt, publishing consistent high-quality video content will increase your traffic. According to HubSpot, 62% of marketers consider video a top metric. Since 2020, 95% of consumers have engaged with video content. What’s more, online videos account for 82% of all consumer traffic. Without video content, it’s safe to say you’re missing out on billions of potential views and a lot of visibility.

2. Podcasts

This year, 58% of the US population has listened to a podcast. And 103 million people admitted they regularly engage, according to BuzzSprout. Regardless of your experience, podcasts are on the rise around the globe. Some even refer to podcasting as radio 2.0. If you’re new to podcast creation, check out Podbean, Anchor, and Libsyn.

3. Live streams

Live streaming platforms like Twitch, Vimeo, and Tik Tok Live are becoming increasingly popular, especially with the younger demographic. It’s fair to say they’re no longer a novelty meaning you can easily tap into a new audience pool with the right strategy and platform. Think IRL streams and raw, unfiltered audio and video content for any topic imaginable.

4. Audio blog posts

Not all people enjoy reading. As a result, there needs to be a content style for every type of audience. Enter audio blog posts. Essentially, audio blog posts are what it sounds like — audio clips featuring content from your blog. You can even automate the process using text-to-speak tools like BlogAudio and BlogCast.

5. Case studies

Case studies are in-depth research that proves a product or service is worthwhile. For customers in the consideration stage, case studies are powerfully convincing. In addition, case studies make excellent additions to your websites, helping boost sales. Want to see some examples? Here is a list of 28 case studies worth reading.

6. Infographics

If you’re looking for visual content that serves a wide variety of purposes, consider using marketing infographics. They come in handy when explaining complicated processes using simple graphics that everybody can grasp. Not to mention, you can slap them anywhere, making your website look impressive and informative.

7. Influencer marketing

These days, it’s never a bad idea to align yourself with a prominent social media influencer for content projects and endorsements. Influencer marketing is big business, and it’s one of the best ways to boost social media traffic and brand awareness. Not to mention, more resources are popping up every day to help connect businesses with relevant influencers.

8. Webinar classes

Web seminars (webinars) are the perfect tool to educate people on any given topic. Webinars come in many forms. Most notably, video presentations, events, workshops, lectures, and training classes. Choose a topic, find a speaker, plan an event, and watch your traffic soar!

9. Landing pages

In the world of digital marketing, landing pages are standalone web pages. Content marketing agencies build them for visitors to “land” after clicking on emails, ads, or other digital sources. In a nutshell, the purpose of landing pages is to convert, and it’s common practice to collect user info in exchange for a product or service. Landing pages are also relatively quick and simple to develop.

10. Email marketing campaigns

Email marketing is a widespread tactic that uses email to share information about offers, promotions, or any other type of desired content. You can take the time to write custom emails or simply set up an automated system to reach a massive amount of people in one go. There are a lot of reliable tools to help convert sales, so don’t be shy. Mailchimp is the industry favorite.

11. White papers

Whitepapers are authoritative documents that provide information on any given topic. They are usually written by the company and published on their website. The purpose of a whitepaper is to educate and promote services and products.

12. Virtual conferences

By the day, virtual summits are emerging from Twitter and many other social media platforms. Aside from discussions, virtual events meet various needs, including workshops, exhibits, presentations, courses, informal meetups, and AMA’s, to name a few. This content marketing tactic can pay off when planned and executed correctly.

13. PPC campaigns

PPC stands for pay-per-click. It’s a form of digital advertising that drives traffic to websites using search engines like Google. Basically, you pay a small publishing fee when a user clicks on your ad. Google launched its platform to assist users with PPC campaigns. It’s called Google Adwords.

14. SEO

You can apply SEO or search engine optimization to your website content to rank higher with search engines. The goal is to develop content that ranks well for a specific keyword. Although it’s a highly complicated process, your job is to create a large amount of high-quality content that adheres to Google’s standards. When SEO is correctly applied, your web traffic can soar.

If you’re looking for an SEO guru to help with your content marketing strategy, reach out to Elevare Agency for more information.

15. Polls

Finally, social media polls are a fantastic way to engage with your audience regularly. And they’re a potent marketing tactic as well. You can find slews of them on Twitter and LinkedIn every day. The best part about this method is its simplicity. Creating a poll is as simple as coming up with a solid question and making a post. If you want to see some examples, pop over to Pinterest for 81 samples.

Other content marketing formats to explore:

  • Countdowns
  • Sponsored content
  • Product reviews
  • Ebooks
  • Testimonials
  • Vlogs

Are You Looking for a Content Marketing Company?

In short, Elevare is on a mission to streamline your storytelling by building masterful processes and content marketing strategies that engage your audience like never before.

We’ll collaborate on a roadmap focused on your unique needs right from the start. Our comprehensive plan of action will drive your success in the future marketplace.

Reach Out to Elevare for Content Marketing Strategies and Services

We’d love to speak more about elevating your brand with effective content marketing services, including high-quality videos, website content, and killer social media marketing that fans love.

If you’re looking to align with one of the best content marketing agencies in the game, don’t hesitate to reach out! Finally, if you liked this article, be sure to check out our blog for more insights on content marketing strategy. Otherwise, feel free to contact us or follow Elevare on social media!