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Posts Tagged ‘Email Marketing’

Top 10 Predicted Design Trends for 2017

The smells of Thanksgiving dinner haven’t begun to fill homes and we’re already looking ahead to 2017. I know, I know, give a holiday a chance to happen before you jump to the new year. But unfortunately, with marketing, there’s always a factor of looking ahead and working to produce the best possible product and services for our clients and our agency.

So in lieu of planning that next holiday meal and hanging strings of lights on the porch outside, here are the top 10 trends we expect to see in 2017.

Website design

We’ve all heard how important mobile devices are too, well, everything. In 2017, mobile will firmly take precedence over the desktop for websites. With smartphones and other mobile devices being the primary device for many web users accessing websites, we can’t stress enough how pertinent it is to have a mobile friendly website.

The limited amount of content that is view-able on mobile also forces companies to get rid of any content or information that isn’t 100 percent necessary. Which means the catchy tune that auto-plays whenever someone visited your website during the last five years has to go. We’re sorry to see it leave also.

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Responsive websites are made to fit all devices. They are programmed as one site, not different sites or domains.

 

Following one step behind the emphasis on mobile is responsive design. Working with and or along side mobile, responsive design allows a company to build one website that will work for all users, regardless of the device being used.

Another point of emphasis for the shift toward responsive design is Google’s ranking algorithm giving more weight to websites that are optimized for mobile devices. As companies constantly work and strive to keep their website in the top search engine result pages, having a responsive website design is one way to lessen the work.

Need another reason to make the shift to responsive design in 2017?

More than two-thirds of visitors will leave a website if it isn’t optimized for a mobile device.

This shift will also affect email design, with considerations needed on how images will scale down along with content.

Websites will be used to tell stories more in 2017. The focus won’t be on Hans Christian Andersen fairy tales but using your website to tell your story or a client’s story on their site. Through interactive tools and responsiveness, customers and visitors alike can become a part of the story.

Cinemagraphs are poised to help with the storytelling surge, using static images which move on a loop. These have become more popular in the last year than videos and GIFs for many websites and web developers. Also expect to see more use of parallax scrolling in the new year. This 3D effect occurs when the background of a website is programmed to move at a different speed than the rest of the page. It can be used to add a subtle element of depth to a web page or be the star of the website.

Email design

With more and more businesses realizing the power of email marketing, you can look forward to several trends for email design in 2017. At the forefront will be color and how it’s used. Colors that grab attention, but are cohesive with each other and the content itself are expected to be a big part of email design.

The key for anyone who uses email marketing will be finding how to effectively use color to drive the reader’s eyes to the content itself.

Alongside the use of color will be images. Gone are the days where sticking a stock photo or – gasp – piece of clip art into an email and calling it an image. As younger generations such as Millennials and Generation Z tend to communicate in images such as emojis, using images to grab short attention spans is important. When used in moderation, images can be viewed as blank slates. A gradient with headline overlay or a graph of text contrasting against the image are common uses.

Modular email templates will take on a bigger role. As more and more people embrace email marketing again, templates that can be easily and quickly interchanged are in high demand. This not only will make lives of email marketers a little easier but overall campaigns more easy to manage and create.

Graphic design

With consumers wanting more authenticity from businesses and brands rather than a one-size-fits-all approach, expect a shift from stock photos to original work. Graphic designers who can create illustrations from scratch can help a company build its brand and truly connect with consumers.

The drive for authenticity also means incorporating customized color schemes into every element of a company’s graphic design.

The use of over-sized typography has been gaining traction in 2016 and will continue to do more so in 2017. While adding an element of flair to any design, over-sized typography likewise works to grab the attention of online users.

Color gradients, whether two tones or a single bright color, are predicted to be used more. Gradients give a level of depth to a design or can be used as a standalone piece of layering.

What Does Each Mean For Digital Marketing?

Each of these elements of design is a key component in any marketing effort or campaign. Website design is always evolving as consumers expectations shift and technology evolve to allow developers and businesses to do new and innovative things with a website. But in 2017, the overall message for website design will be for businesses to focus on mobile and responsive websites. We aren’t going to get rid of our smartphones and mobile devices anytime soon, so it would be silly to expect consumers will do the same.

Email marketing will also continue to follow the path blazed by website design, especially in terms of responsiveness. With 91 percent of mobile device users using those devices for email, it would be a critical mistake to not optimize your email design. Any images or graphics used in the body of your emails will have to be scaled for responsiveness or risk a convoluted image covering what you want people to see – the content itself.

91 percent of mobile device users are using those devices for email.

The trends in graphic design for 2017 will touch every part of digital marketing, especially the areas we’ve touched on. As companies shift from a marketing approach of “here’s what we offer, do you like it?” to “this is who we are and why ” the basic elements of graphic design will work together to further a company’s brand and message to consumers on a more individual level.

What do you think we’ll see in design for 2017? Let us know in the comments or on our social media pages!

Why Email Marketing Works for Restoration Companies

Social media gets the majority of the press these days in marketing, but email marketing is still quietly carrying on in the background. With more than 3.2 billion email accounts used around the globe according to Exact Target, it isn’t going away anytime soon. Then when you consider a $38 to $1 return-on-investment for email marketing, it can be a very beneficial marketing tool for any company, even restoration.

Types of Email Styles for A Restoration Company

Regardless of size or industry, email offers companies the opportunity to stay connected with current and potential customers. The type of emails used are frequently direct emails, used to promote your restoration business and services directly to a consumer. Another style are retention emails which focus on providing a value to a reader. The value can range from providing information to entertaining or providing a benefit. How you shape these emails depends only on how deep you want to dive into the knowledge of the restoration industry or your company itself.

However, keep in mind that the focus in email marketing should be on giving, not asking of someone.

Email Campaigns for A Restoration Company

Creating a campaign or two is great for spreading the word or words about your restoration business. Having predetermined content on hand and emails created beforehand takes the headache and hassle out of sending emails to customers. Maybe seasonal weather changes that make flooding a possibility are coming up soon. This would be an excellent time to create a campaign to educate and remind your customers about helpful tips and information for the season.

When Should I Send Out Automated Emails?

The only thing you’ll need to do after that is determine what intervals for sending out the emails. Sending out the right information at the right time is the key to email marketing for any business. Having emails arrive one after another can seem pushy and turn off customers. The flipside is spacing the emails too much can leave a customer wondering when they signed up in the first place.

Email Personalization

Personalization is always a good idea, and what better way than in your email blasts. As a small business, you strive for a personal touch with your customers. By using their first name, after making sure the information you have on file is accurate, it is a small touch that goes a long way. But how can you build up your email list in the first place? Sign-up areas on your website, on the side of your company blog, and calls-to-action through your social media networks are some of the more common ways to build the list.

Behavioral Response Emails

The right time can be specified depending on the action the subscriber took. Did they sign up to receive alerts each time a new blog is published? Or did they schedule an appointment with your business? One of the emails you previously created can be sent out within minutes of an action being taken.

Restoration Information Emails

Bimonthly or quarterly newsletters are a great way to keep your customers informed and educated. Through these you can share company news, highlights, or behind-the-scenes information about your company. This action keeps your company in the minds of customers and increases your chances of picking up referrals or another job with a current customer. If you live in areas susceptible to flooding and other sources of water damage, such as hurricanes, having a pre-made newsletter or content for what to do before, during, and after a storm will be viable information for customers for many years.

Get Better Results Through Analysis

The results of any email marketing are measurable nearly immediately. Through the data and other metrics that quickly amass, these analytics let you know what is working for your campaign and what isn’t, allowing for further customization. Plus, when you consider that email has lower costs to produce than traditional marketing means, the higher monetary return-on-investment (ROI) has even more of a value.

Elevare Provides Email Marketing

From creating a customized email template, building a customer email list or helping you craft a compelling email campaign, Elevare’s team knows email marketing. Whether you’re looking to get started with marketing in your business’s communication routine or need an extra hand to get your information to your customers, we can help. Contact us and let’s get started.

 

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