The power of quality content shouldn’t be understated! High-quality, engaging content can impact your business in many ways! If your content is not up to par with the industry standards, this could be costing your business valuable conversions.
The digital media industry is evolving at an unprecedented pace. Even seasoned marketers can feel overwhelmed by all the new marketing tools, advice, and tactics that are being produced daily. Businesses around the world use content marketing as a core part of their digital marketing strategies. Yet, managing a business while running marketing campaigns can be a handful.
Here at Elevare, we specialize in content marketing strategy, social media marketing, web design and so much more. Our marketing team can help you reach your business goals, and develop your content marketing efforts, whatever they may be.
We understand there are hundreds of tools and thousands of “marketing experts” out there. There is a lot of conflicting advice on which marketing tools to utilize and who to listen to. But, we believe that for many the answer is simple: start by creating great content for your website.
What is content marketing?
Yes, you can pay for ads, but why not utilize what you can for free? Research shows high-quality content marketing produces up to 3X more leads per dollar spent, and costs 62 percent less than traditional marketing tactics! Even further, 61 percent of U.S. online customers purchase after reading a recommendation from a blog.
These statistics alone should be convincing! If you haven’t started a blog for your business, you should consider it.
Focusing on content marketing can be powerful for driving traffic to your business and converting.
Content marketing is different from traditional marketing and includes a variety of things such as blogs, articles, e-books, entertainment, videos, and webinars. However, all of this content answers specific questions people have and provides them with a unique solution.
Quality content builds trust, loyalty and drives profits
Starting a blog for your site is a great way to become a credible resource within your industry on topics that are important to your potential customers. This can drive more traffic your way.
If you are producing credible content, your business is more likely to be discovered by the right audience. After the right audience is attracted, it is easier to build trust and loyalty. This, in turn, helps form strong customer relationships. In the end, long term profits are grown from loyal, long-term customers!
You may now be convinced you should start producing content for your business. So, you quickly write up a few articles and they go live.
But wait! Unfortunately, creating content for the sake of having something on your website isn’t good enough. To be successful with your content marketing endeavors, you need to curate quality content.
How to create high-quality content
How do you define quality content? Well, it’s content that engages, persuades the reader, is educational and not too sales-y.
Still not sure what to write?
Here are some tips about what quality content should include.
Target your specific audience
Before you start writing content, make sure you’ve done your research on who you are writing for. Analyze the right market. Target your product or service and frame your content accordingly. Make sure you are focusing on the unique thing you offer compared to others.
If you are not sure how to find your target audience, read here! We have offered some helpful tips for targeting. Marketing to a specific demographic will yield a much higher ROI and more successful results.
Don’t waste your energy writing content that won’t appeal to your target audience!
Be very concise
Good content is clear, concise, entertaining, and engaging! Focus on your core message and get to the point! If your content is too wordy and does not immediately describe the message or desired action, you may be wasting your time. Your reader will quickly lose interest. Strive to be upfront and direct.
This is extremely important. The amount of content on the internet is endless, and most of it isn’t well done. Make your content stand out from the crowd by being highly engaging for your audience! Don’t blend in. Your business is unique. Write content that provides a solution only you can offer.
Have you ever googled a question, clicked on a site, and was misled? Halfway through the article, you realize the content was just clickbait? Make sure your content isn’t misleading but extremely informative and relevant! High-quality content isn’t just for clicks.
You should want to offer something valuable and applicable for the searcher. Create relevant content, not click-bait.
Utilize the right platforms
Let’s say you have curated a fantastic blog post and you promote it via Instagram. But, you get very little engagement. What did you do wrong? Even if your copy is a 10 out of 10, if you share to the wrong platforms, you could be wasting your time.
Your target audience may not be on those social media platforms! After you’ve written your content, make sure you identify channels that apply to your target audience. What works on one social platform may not work for another. Be aware that you often will have to tailor your content and messaging specifically per the platform used.
If you are incorporating all of the above points into your content creation, you should be well on your way to producing high quality content.
The power of quality content
Whether you are a new business owner trying to develop your content strategy or a marketer looking to build on your existing skills, don’t stress! We are here to help guide you in curating the best content for your audience and goals.
If you are reading this article, you are probably looking for answers and ways to improve your marketing strategies. Creating quality content doesn’t have to be hard.
Here at Elevare, we understand the power of quality content. We specialize in content marketing, social media marketing, web design and so much more. Let us help you improve your content marketing tactics and develop your content calendar.
We have created a free resource to help you evaluate your marketing strategies. Download our free Ultimate Guide to Marketing Cheat Sheet today and kickstart your goals!