It can be difficult to stand out in the crowd! That’s why we’ve curated the top 5 marketing campaigns to inspire you in 2021.
Evaluating other successful marketing campaigns and doing your own marketing research can help produce a great campaign. It takes a lot more than just creating a social media account, posting consistently to it or running a Facebook Ad Campaign to be successful, you need to find ways to stand out, stay relevant, and be refreshingly unique.
That’s where we can help you! We have gathered our favorite examples of online marketing campaigns to inspire your own marketing strategy. Take a look below.
Zoom – Virtual Background Contest
Why? Zoom utilized the power of a contest to drive engagement across all social media platforms.
Everything is virtual in 2021. Especially with COVID-19, our world grew a little smaller, and increased the time spent on technology. This cut into advertising plans and limited what could be filmed and produced for companies around the world.
We’ve selected 3 winners for our Virtual Background Competition in March… Congratulations to Ben, Clint and Wes for their creativity! And a huge thank you to everyone who submitted an entry. #StayConnected, the contest will be back very soon in April… #MeetHappy pic.twitter.com/Dor9AWGhbK
— Zoom (@Zoom) April 3, 2020
However, Zoom did not let this stop them from curating a massively successful social media marketing campaign. They changed gears effortlessly and took the virtual shift head-on.
Video conferencing took off due to social distancing measures and Zoom figured out how to leverage this onto a marketing campaign. To increase brand awareness and drive new users, they ran a Virtual Background Giveaway contest. Each month, they encouraged their community to submit a picture or video using Zoom’s virtual background feature. They would award three winners each month with a variety of prizes!
This strategy worked because it got people excited to win, and in turn, brought in outside engagement!
Dove – #PassTheCrown
Why? Dove activated and empowered their community by joining social justice with social media.
Dove has always been on the frontlines of generating marketing campaigns that are culturally sensitive and trendy across their social media channels. Their latest campaign, #PassTheCrown, encouraged their community to embrace their natural hair without judgement. Dove teamed up with the Western Centre, National Urban League and the Color of Change to help end race-based hair discrimination in the U.S.
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Their campaign involved real women, unfiltered, who didn’t feel represented in media and advertising.
The reason this campaign worked so well is because they combined several resources. They partnered with influencers and they rallied their community about a cause they cared about.
Apple – #ShotOniPhone
Why? Apple showcased their product while engaging their community simultaneously!
Another great example of an innovative social media marketing campaign that was wildly successful in 2020, was Apple’s #ShotOniPhone campaign. Apple realized that 75% of people feel user-generated (USG) content makes a brand more authentic and 90% of consumers say authenticity is important when deciding brands they support. This campaign encouraged users to take their own photos and showcase their iPhone photography.
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USG has been proven to increase awareness and this campaign leverages this, and several other marketing tactics to reach massive success.
The hashtag, #ShotOniPhone, has been used more than 16 million times on Instagram! That is a staggering number! And even better? Apple didn’t really even have to pay for advertising – their users did it for them.
UGC is a cost-effective and extremely persuasive source of content that companies and brands will need to leverage to build trust with consumers, strengthen their relationship with clients, and overall, increase revenue.
Starbucks – #WhatsYourName
Why? By sharing a message of respect and inclusivity, their social media campaign resonated with their customers and the world.
Last year, Starbucks partnered with Mermaids, an organization that supports transgender and gender-diverse youth, to creature the #WhatsYourName campaign. This campaign combined traditional TV advertising with social media engagement to create a value-driven campaign. By emphasizing the importance of honoring people’s chosen names, they created an unforgettable campaign that was clear, simple, led with values and made an emotional impact. You can watch the video here.
While many brands stay far, far away from politicized topics, Starbucks didn’t. They realized that ultimately, their customers wanted to create a better, more inclusive place for everyone. Yes, the campaign did attract critics, but also won over many, many more fans in the process.
Bud Light – Raining Lemons
Why? Bud Light took the old saying, “When life gives you lemons, make lemonade,” and turned it into a timely advertising campaign.
Bud Light is a major brand, and you can tell they have spent time refining their brand’s voice. After an intense year for all, due to COVID-19, Bud Light decided to put their own spin on it, adding some humor to advertise their Bud Light Seltzer Lemonade. Watch the hilarious video here.
This campaign was a success because they utilized their customer’s shared experience…and then put a positive spin on it. Yes, this year has been hard (many were given lemons), so why not make lemonade?
Digital marketing and social media marketing have become increasingly competitive in 2021. There are now thousands of brands on social media. That is why it is important to create a unique digital marketing strategy.
While some companies are running massive campaigns pumped full of funding, all you really need is an innovative and relatable idea. If your business understands your unique niche, there is a way for your small business to stand out.
Hopefully, these campaigns inspire your own marketing efforts. But, if you still need help crafting the perfect campaign, reach out to use today for your free consultation. As marketing experts, we can assist with your email marketing, content marketing, social media marketing strategy and SEO efforts and so much more.