Search engine optimization (SEO) is a pretty hot topic in digital marketing. Having clear SEO campaigns can help your website succeed by showing people what you have to offer on the web. The problem is, with the internet being so wide-reaching, it can be hard to get your voice heard. You need to stay up with the latest SEO trends to keep your business thriving and ahead of the game. Your SEO strategies need to change from year to year to fit the current digital climate.
1. A fast website will take you far.
As we mentioned in our “Website Trends To Follow In 2019” blog, a fast loading website is key for a good SEO ranking. Desktop page speed has already been a factor, but now we are also looking at mobile page speed as an important aspect of your SEO campaign for 2019.
Your search engine spot now looks at your page optimization and speed for both desktop and mobile versions of your page. The new method of how your speed score is generated is what will really change in 2019. Your speed score is judged based on each individual user’s loading experience. It’s harder to know your true speed score now than it was before because you won’t be able to see each viewers loading experience.
For a maximum optimization score, you can develop or adjust your website the best you can for a fast page loading rate. This SEO trend may seem like old news, but it’s good to keep in mind that the mobile version of your site is what truly needs to load quickly in 2019.
2. The importance of mobile use.
If you are designing your website with a desktop or laptop in mind, you need to think again. Google will be mobile-indexing first this year. This means that the functionality of your mobile site will be considered first in search engine rankings. To get your site to reach the most people, you need to design a website that is first mobile-friendly before anything else.
Don’t be mistaken, both versions of your website will still be available to the public in the same spot. Your viewers using a laptop are going to find your website in the same search engine spot that they saw when they were using their smartphone. Mobile-indexing just means that the mobile version of your website will be used for ranking.
This means that you need to check your mobile website’s loading pace. Cut down on extra video and graphics to keep the loading process as quick as you can. It’s a good idea to check your website often to make sure that it continues to be user-friendly and efficient.
3. Continue with on-page SEO friendly writing.
Having a page that answers frequently asked questions and easy navigation within your site is a great way to stay ahead of the game. Remember, you can’t just create a website and leave it alone for good on-page optimization. You need to keep your website fresh with important information and user-friendly as time changes.
Chatbots are becoming smarter and are an easy way to answer frequent questions. Whether or not you use a chatbot, you need to make sure your support team answers questions quickly. Providing great service and key information to your online visitors will help your SEO ranking. Blogs are another way you can keep traffic to your page while providing key information about your field or product. Follow design trends on how to best present the information on your page to keep it as user-friendly as possible.
4. More brand awareness.
Google pays attention to how many times your brand is mentioned on the web. It’s not just about links, your brands influence in your field is measured for search engine rankings. Similarly, Google also pays attention to how you handle complaints, advertising, trust, and reputation in your brand.
How you treat your customers and your brand matters for SEO. Focusing on good customer service will help you in more than one way. Do what you love and help your digital marketing all by doing your job well and keeping up with client concerns.
5. General Data Protection Regulation (GDPR).
The General Data Protection Regulation, or GDPR, passed in the European Union in 2018. This means that European and international companies do not own data about user’s interactions online. Now, only the user owns the information on themselves instead of corporations. Individuals can now ask what personal information a company has on them and ask them to correct it or export it. If they do not adhere to the new regulations corporations can be hit with heavy fines.
GDPR will affect your SEO strategies in 2019 if you are an international company and will also affect the amount of user data we will have available. Google Analytics will delete all personal user data after 26 months. You can change this option manually. Once you change the number of months it takes to delete information you are now legally responsible for that information.
What You Need To Do For 2019
Mobile-indexing should push you to make your mobile version of your website as fast and user-friendly as the desktop version of your website. Continue to focus on your websites speed as it will help push your SEO ranking forward. Your page content greatly matters if you want people to find you in an easy search. We want your website to continue to stay ahead of the game. For brand awareness, focus on your clientele and push your name where you can. Don’t forget the new GDPR and stay up with any new trends that will develop as the year goes on.
Ready To Update Your SEO For 2019?
Whether you’re new to SEO trends or have been following the trends for years now, it’s time to raise your game for 2019. Fill out the form below for a FREE 30 Minute Consultation to find out if we are a good fit to help you update your SEO for your website!