Today, more than ever, having a solid graphic design for your business is essential. Cutting-edge graphics and branding are what differentiates small businesses from their competitors and helps them cultivate new revenue opportunities. Our team of graphic designers know what it takes to launch any business to the next level. We wanted to provide some of their graphic design tips for small businesses. Below you’ll find a few tips about graphic design for small businesses and how you can optimize them to begin to generate new business.
Start with a Color Palette
If you’re a business owner, you most likely possesses a unique image that portrays your company culture. One of the first graphic design tips for small businesses is to consider your company’s image. A proper color palette that defines who your company is, what you stand for, and how you want to be received is essential. Colors can show emotion, messaging, and intent as well. This is why it is extremely important for your company to seriously consider the colors within their branding palette.
Here our team has provided a psychology of marketing color palette to help you choose the best color for your business:
The Psychology of Marketing
According to this color guide, already existing, relevant brands utilize the power of color within their brand to define who they are. As an example, someone like McDonald’s uses orange and yellow to show that they’re warm, welcoming, and have an optimistic approach. Other brands such as Kellogg’s, Target and Frito Lay rely on the color red to show an exciting, bold, and youthful product line.
The question any business needs to ask itself when beginning to design its image through design is to define what colors properly represent who they are. We suggest choosing up to 5 colors to start, and then choosing the 3 that properly define your image. Once you’ve decided upon the colors you’d like to work with, don’t forget to write down the hex number for each color that you’ve chosen. If you’re not familiar with what a hex number is, it’s simply a 6-digit identifier that represents the exact shade of the color you’ve chosen; such as “CC333F”.
Graphic Fonts Matter
When working with graphics that contain messaging, choosing the proper font type can make or break your design. When choosing a font type, the best tip to consider first and foremost is to make sure that you have as many options as possible. If you’re working with a graphic design tool that has limited font types, consider purchasing a new font library to provide you with the most options possible to choose from.
Whether you’re considering a new custom website, creating a graphic, or constructing a social media advertisement, choosing a font that clearly advertises your message is essential. Fonts should be easy to read, align with your message, and not overpowering to the visual image within your design.
When coordinating fonts, make sure to not join one extreme design with another. Fonts need to be complementary and should be easy on the eye. As an example, a nice complimentary font pairing could be Monserrat and Sanchez. Monserrat has a defined, bold structure, and Sanchez has a defined structure, but visually is not as overwhelming on the eyes.
Here is a font style list for you to consider when choosing the correct font for your graphic design:
Research Competitive Graphic Designs
When constructing a graphic design, make sure to do your research before you get started. Whether you’re working on an infographic, blog header, or logo, make sure to compare your work with industry leaders.
Some key things to consider when researching similar designs:
- What is the audience that the designer is working to attract?
- Is there a type of graphic design is being displayed and why?
- Are there specific color schemes to competitors use and how are yours different?
- What messaging does your competitor’s image portray?
Remember also to consider the type of graphic design tools that you are using. Steer clear of Microsoft Paint, and stay focused on programs like Adobe Photoshop, InDesign, and Illustrator. Also, having a thorough understanding of HTML coding will also help you through your graphic design endeavors. Also, consider a thorough knowledge of Microsoft Office programs, including PowerPoint, and also CSS. If you’re unsure of how to utilize these programs, it may be best to hire a professional to help you.
The graphics of your company can make or break the relevance of your brand and message. All of these tips are extremely important to consider when constructing a graphic design. If you’re still unsure about how to properly design a graphic for your organization, why not consult with the experts? Our team of graphic designers are here to help guide your business to achieve great things through visual messaging.
Let the team at Elevare help you next project achieve the highest level of recognition and communicative messaging. Feel free to schedule time to speak with our team, today. Just fill out the short form below and we will get back to you quickly.
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