Archive for the ‘Social Media’ Category

How To Use Social Media to Drive traffic to Your Web Page

If you are wondering how to use social media to drive traffic to your web page, you’ve come to the right place.

Many small businesses use content to build their audience and increase website traffic.

How to Use Pinterest in Your Company’s Marketing Strategy

When you hear of Pinterest, do you automatically think of recipes, crafts, and endless hours spent scrolling through a sea of pins? While the social media platform has a reputation as a place for women,

What Is LinkedIn?

LinkedIn is billed as the world’s largest professional network. The easiest way to remember it is to think of the platform as social media for professionals,

What Are Facebook Ads?

Well, Facebook ads are exactly what they sound like – ads that appear on Facebook. These appear in the news feed or in the right column regardless of the device you’re using,

How to Leverage Hashtags on Social Media

Remember the last time you had to call a company and enter a PIN over the phone followed by the pound sign? The pound sign has been around for years,

5 Things to Learn Following Your Competition on Social Media

Be honest, you’re always keeping at least a little side eye on your competition. The stealth Facebook search once a week and quick scroll of their wall. Hovering the cursor over the follow button for their Twitter page.

How to Respond to Negative Reviews

We’ve all seen them – the infamous negative online business review. You know, blocks of text broken up by sections where the caps lock button was definitely on and liberal usage of exclamation points.

How To Win Back Customers For Your Small Business

Taylor Swift might not have been right about customers who take their patronage to a different business. Sometimes we can get back together. But that initial break in the business-customer relationship can leave a business owner scratching their head,

Using Social Media for Your Restoration Business

Think of the amount of information you consume every day in the restoration business. Whether it’s going through an annual certification class, or explaining to someone on the phone how the initial restoration process will go,

The Importance of Responding to Reviews for Your Small Business

Monitoring online reviews, comments, and questions can seem daunting, but it is crucial to maintaining a healthy online perception and relationship with your customers, present and future. Like other social media interactions with customers,

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