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Archive for the ‘Uncategorized’ Category

A Buyer Persona, What Is That?

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer.

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9 Great Ways to Generate Leads

Ahh, lead generation. There are many tried and true ways to build an ever growing leads list for your small business. But what happens when your go-to means for leads seemingly begins to dry up?

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5 Reasons Your Small Business Should Be Blogging

Blogging may appear to be yet another thing to accomplish each week with little chance to yield results, but appearances are deceiving. A few words here and there can quickly add up to an online presence that further establishes your relationship not only with customers but other businesses in your industry.

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Color Palette Marketing

What is Color Palette Marketing

Color palette marketing can be viewed as a snapshot into human psychology as color perception varies widely between everyone you meet. For example,

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5 Best Email Marketing Tips to Boost Your Business

What Is Email Marketing

If it builds trust in a product, brand, or company, any communication via email is considered email marketing. This makes it an effective way to stay connected to current and potential customers while promoting your business.

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