Archive for the ‘Uncategorized’ Category

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer.

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What is Authentic Marketing?

The term has been around for several years, being described by Forbes magazine in 2012 as “the true self-expression of a sincerely held business philosophy.” For some business people,

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You may have read the title and immediately wondered what inbound marketing is. A decade ago it was a relatively new idea testing the marketing waters. Now it’s the forefront of marketing methodology for thousands of businesses in the United States and abroad.

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Ahh, lead generation. There are many tried and true ways to build an ever growing leads list for your small business. But what happens when your go-to means for leads seemingly begins to dry up?

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Marketing doesn’t work as a one-time event, or even a once a month set-it-and-forget-it approach. It’s an ongoing approach with many pieces moving and working in unison at the same time,

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How would you quickly increase your revenue as a business owner? Tighten the purse strings on upgrades or hold off on adding to the staff? Perhaps, but there are many ways to have your revenues trending upward.

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Blogging may appear to be yet another thing to accomplish each week with little chance to yield results, but appearances are deceiving. A few words here and there can quickly add up to an online presence that further establishes your relationship not only with customers but other businesses in your industry.

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What Are Citations?

Years ago, homes across the United States received a thick, paperback version of citations each year on the doorstep. Some of those citation books were used faithfully while others leveled out a wobbly bookcase.

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What is Color Palette Marketing

Color palette marketing can be viewed as a snapshot into human psychology as color perception varies widely between everyone you meet. For example,

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Consider how you approach making a purchase, especially if the product or service is new to you. Do you ask around to friends and family if anyone has experience with that product or service?

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What Is Email Marketing

If it builds trust in a product, brand, or company, any communication via email is considered email marketing. This makes it an effective way to stay connected to current and potential customers while promoting your business.

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If you were to pull out a flimsy paperback coloring book with a couple of boxes of crayons or colored pencils in the break room, do you think people would whisper or sit with you,

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