Social media gets the majority of the press these days in marketing, but email marketing is still quietly carrying on in the background. With more than 3.2 billion email accounts used around the globe according to Exact Target, it isn’t going away anytime soon. Then when you consider a $38 to $1 return-on-investment for email marketing, it can be a very beneficial marketing tool for any company, even restoration.
Types of Email Styles for A Restoration Company
Regardless of size or industry, email offers companies the opportunity to stay connected with current and potential customers. The type of emails used are frequently direct emails, used to promote your restoration business and services directly to a consumer. Another style are retention emails which focus on providing a value to a reader. The value can range from providing information to entertaining or providing a benefit. How you shape these emails depends only on how deep you want to dive into the knowledge of the restoration industry or your company itself.
However, keep in mind that the focus in email marketing should be on giving, not asking of someone.
Email Campaigns for A Restoration Company
Creating a campaign or two is great for spreading the word or words about your restoration business. Having predetermined content on hand and emails created beforehand takes the headache and hassle out of sending emails to customers. Maybe seasonal weather changes that make flooding a possibility are coming up soon. This would be an excellent time to create a campaign to educate and remind your customers about helpful tips and information for the season.
When Should I Send Out Automated Emails?
The only thing you’ll need to do after that is determine what intervals for sending out the emails. Sending out the right information at the right time is the key to email marketing for any business. Having emails arrive one after another can seem pushy and turn off customers. The flipside is spacing the emails too much can leave a customer wondering when they signed up in the first place.
Email Personalization
Personalization is always a good idea, and what better way than in your email blasts. As a small business, you strive for a personal touch with your customers. By using their first name, after making sure the information you have on file is accurate, it is a small touch that goes a long way. But how can you build up your email list in the first place? Sign-up areas on your website, on the side of your company blog, and calls-to-action through your social media networks are some of the more common ways to build the list.
Behavioral Response Emails
The right time can be specified depending on the action the subscriber took. Did they sign up to receive alerts each time a new blog is published? Or did they schedule an appointment with your business? One of the emails you previously created can be sent out within minutes of an action being taken.
Restoration Information Emails
Bimonthly or quarterly newsletters are a great way to keep your customers informed and educated. Through these you can share company news, highlights, or behind-the-scenes information about your company. This action keeps your company in the minds of customers and increases your chances of picking up referrals or another job with a current customer. If you live in areas susceptible to flooding and other sources of water damage, such as hurricanes, having a pre-made newsletter or content for what to do before, during, and after a storm will be viable information for customers for many years.
Get Better Results Through Analysis
The results of any email marketing are measurable nearly immediately. Through the data and other metrics that quickly amass, these analytics let you know what is working for your campaign and what isn’t, allowing for further customization. Plus, when you consider that email has lower costs to produce than traditional marketing means, the higher monetary return-on-investment (ROI) has even more of a value.
Elevare Provides Email Marketing
From creating a customized email template, building a customer email list or helping you craft a compelling email campaign, Elevare’s team knows email marketing. Whether you’re looking to get started with marketing in your business’s communication routine or need an extra hand to get your information to your customers, we can help. Contact us and let’s get started.
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